Attention has moved where play lives, and that’s exactly where we go today. We sit down with Joel Ponce, CEO and co-founder of Hashku, to break down how gaming, retail media, and commerce now overlap in ways that actually move product. From Roblox and Fortnite worlds to mobile rewarded ads, we map the paths that turn fan energy into measurable outcomes like add-to-cart, store visits, and loyalty that lasts beyond the campaign. Joel shares how major IP shifted from TV to shelf to immersive sp...
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Attention has moved where play lives, and that’s exactly where we go today. We sit down with Joel Ponce, CEO and co-founder of Hashku, to break down how gaming, retail media, and commerce now overlap in ways that actually move product. From Roblox and Fortnite worlds to mobile rewarded ads, we map the paths that turn fan energy into measurable outcomes like add-to-cart, store visits, and loyalty that lasts beyond the campaign. Joel shares how major IP shifted from TV to shelf to immersive sp...
Attention has moved where play lives, and that’s exactly where we go today. We sit down with Joel Ponce, CEO and co-founder of HashCoup, to break down how gaming, retail media, and commerce now overlap in ways that actually move product. From Roblox and Fortnite worlds to mobile rewarded ads, we map the paths that turn fan energy into measurable outcomes like add-to-cart, store visits, and loyalty that lasts beyond the campaign. Joel shares how major IP shifted from TV to shelf to immersive ...
Ever wish retail media dashboards told the real story? We pull back the curtain on how to measure what actually matters, not just what’s easy to count. Brandon welcomes Cassie Murray to unpack the messy truth about ROAS, why incrementality is a worthy but difficult North Star, and how inventory, placement, and profitability can quietly decide your campaign’s fate long before a single impression is served. We get practical about omnichannel reality: when a shelf holds four facings and the tru...
Ever wondered how retail giants are reshaping the commerce landscape while battling for your attention? In this engaging episode of Retail Media Vibes, we welcome Brad Godwin, the embodiment of positive energy and human connection in the tech-driven world of retail media. Brad brings his refreshing perspective as a seasoned professional with Breaktime Media, highlighting why human relationships remain central even as retail media spending skyrockets to a projected $61.2 billion by 2025. The ...
Welcome to the debut episode of Retail Media Vibes, where we're stepping back from the daily grind to swap ideas and pick up insights that you won't hear in boardroom discussions. This podcast was born from the recognition that retail media professionals are living in a constant state of pressure, with demands for growth and performance that never stop. We welcome Tom Brydon from Accenture as the inaugural guest, diving straight into the fascinating world where retailers and brands intersect...
Attention has moved where play lives, and that’s exactly where we go today. We sit down with Joel Ponce, CEO and co-founder of Hashku, to break down how gaming, retail media, and commerce now overlap in ways that actually move product. From Roblox and Fortnite worlds to mobile rewarded ads, we map the paths that turn fan energy into measurable outcomes like add-to-cart, store visits, and loyalty that lasts beyond the campaign. Joel shares how major IP shifted from TV to shelf to immersive sp...
