Attention has moved where play lives, and that’s exactly where we go today. We sit down with Joel Ponce, CEO and co-founder of Hashku, to break down how gaming, retail media, and commerce now overlap in ways that actually move product. From Roblox and Fortnite worlds to mobile rewarded ads, we map the paths that turn fan energy into measurable outcomes like add-to-cart, store visits, and loyalty that lasts beyond the campaign. Joel shares how major IP shifted from TV to shelf to immersive sp...
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Attention has moved where play lives, and that’s exactly where we go today. We sit down with Joel Ponce, CEO and co-founder of Hashku, to break down how gaming, retail media, and commerce now overlap in ways that actually move product. From Roblox and Fortnite worlds to mobile rewarded ads, we map the paths that turn fan energy into measurable outcomes like add-to-cart, store visits, and loyalty that lasts beyond the campaign. Joel shares how major IP shifted from TV to shelf to immersive sp...
Ever wish retail media dashboards told the real story? We pull back the curtain on how to measure what actually matters, not just what’s easy to count. Brandon welcomes Cassie Murray to unpack the messy truth about ROAS, why incrementality is a worthy but difficult North Star, and how inventory, placement, and profitability can quietly decide your campaign’s fate long before a single impression is served. We get practical about omnichannel reality: when a shelf holds four facings and the tru...
Retail Media Vibes
Attention has moved where play lives, and that’s exactly where we go today. We sit down with Joel Ponce, CEO and co-founder of Hashku, to break down how gaming, retail media, and commerce now overlap in ways that actually move product. From Roblox and Fortnite worlds to mobile rewarded ads, we map the paths that turn fan energy into measurable outcomes like add-to-cart, store visits, and loyalty that lasts beyond the campaign. Joel shares how major IP shifted from TV to shelf to immersive sp...
