Attention has moved where play lives, and that’s exactly where we go today. We sit down with Joel Ponce, CEO and co-founder of Hashku, to break down how gaming, retail media, and commerce now overlap in ways that actually move product. From Roblox and Fortnite worlds to mobile rewarded ads, we map the paths that turn fan energy into measurable outcomes like add-to-cart, store visits, and loyalty that lasts beyond the campaign. Joel shares how major IP shifted from TV to shelf to immersive sp...
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Attention has moved where play lives, and that’s exactly where we go today. We sit down with Joel Ponce, CEO and co-founder of Hashku, to break down how gaming, retail media, and commerce now overlap in ways that actually move product. From Roblox and Fortnite worlds to mobile rewarded ads, we map the paths that turn fan energy into measurable outcomes like add-to-cart, store visits, and loyalty that lasts beyond the campaign. Joel shares how major IP shifted from TV to shelf to immersive sp...
Ep. 1 - Summerween Trends, Labubu Collectibles, and the Rise of Agentic Shopping
Retail Media Vibes
42 minutes
1 month ago
Ep. 1 - Summerween Trends, Labubu Collectibles, and the Rise of Agentic Shopping
Welcome to the debut episode of Retail Media Vibes, where we're stepping back from the daily grind to swap ideas and pick up insights that you won't hear in boardroom discussions. This podcast was born from the recognition that retail media professionals are living in a constant state of pressure, with demands for growth and performance that never stop. We welcome Tom Brydon from Accenture as the inaugural guest, diving straight into the fascinating world where retailers and brands intersect...
Retail Media Vibes
Attention has moved where play lives, and that’s exactly where we go today. We sit down with Joel Ponce, CEO and co-founder of Hashku, to break down how gaming, retail media, and commerce now overlap in ways that actually move product. From Roblox and Fortnite worlds to mobile rewarded ads, we map the paths that turn fan energy into measurable outcomes like add-to-cart, store visits, and loyalty that lasts beyond the campaign. Joel shares how major IP shifted from TV to shelf to immersive sp...
