Purpose NIL, Meet John Locke, Junior Tight End at the University of Oklahoma. In this conversation with James M. Rink recorded on March 14, 2025, John Locke shares his journey as a college athlete, discussing the importance of Purpose in his life and career. John reflects on the influence of his family, particularly his parents, in shaping his values and aspirations. John shares his dream of playing football at the University of Oklahoma was inspired by his father when shown a picture of John’s great grandfather playing for OU in the 1930s. At the time of hearing this family story, John was in 3rd Grade and planted the seed of his dream to play football at OU. The discussion emphasizes the significance of identifying core feelings in moments like this and how they relate to personal branding and NIL opportunities. They discuss how major brands like Disney and Nike monetize their Purpose by creating feelings in their customers. John expresses his desire to invest in future generations, drawing from the lessons learned from his own experiences with his parents. In this conversation, James and John explore the importance of Purpose in life and business, particularly in the context of college athletes. John shares his personal experiences with prayer and football as sources of peace and love, while also addressing the mental health challenges faced by college students. The conversation emphasizes the need for athletes to navigate social media effectively to build their personal brands and connect with their audience. Ultimately, the discussion highlights the significance of gratitude and support systems in achieving personal and professional growth. Key takeaways • John believes his life has a deep purpose. • Football has been a significant part of John's family life. • John wants to invest in his future children as his father did for him. • Purpose is about giving feelings to others for their greater good. • John's journey reflects the importance of family support in achieving dreams. • Identifying core feelings is crucial for personal branding. • Leadership moments can lead to significant personal growth. • John's connection to Oklahoma football is rooted in family history. • Crafting a personal Purpose statement is essential for defining one's path. • Monetizing purpose involves creating good feelings for others. • Purpose-based businesses are more profitable than others. • Daily routines can help individuals live their Purpose. • Mental health challenges are prevalent among college students. • Social media is a crucial tool for NIL branding. • Building a personal brand requires effective social media use. • Gratitude for support systems enhances personal growth. • Identifying core feelings can guide daily actions. • Living purposefully can positively impact others. For more weekly Purpose NIL episodes Subscribe to my YouTube Channel  @JamesMRink  More information at PurposeOfYou.com PNIL 001 Recorded on March 14, 2025 John Locke in Norman, OK James M. Rink in Nashville, TN

Promo 2 Purpose NIL; Living Your Purpose in Action Episode 007

Promo 1 Purpose NIL; Living Your Purpose in Action Episode 007

Purpose NIL; Living Your Purpose in Action Episode 007   Description In this episode of Purpose NIL, host James M. Rink and guest University of Oklahoma Football’s John Locke discuss the importance of defining one's purpose and how it can empower athletes in their personal and professional lives. They explore the process of creating a personal purpose plan, identifying core values, setting goals, and the significance of living one's purpose in action. John shares his experiences and insights as he prepares for his upcoming college internship and football season, emphasizing the need for discipline and the importance of pruning distractions to focus on quality outcomes. Takeaways Purpose is essential for athletes to define their personal brand. Living your purpose requires action and discipline. Values play a crucial role in building trust with brands. Creating a personal purpose plan helps in aligning goals with actions. Missions are seasonal and should reflect current opportunities. Setting specific goals is vital for achieving success in any mission. Pruning distractions is necessary for focusing on quality outcomes. Continuous learning and adaptation are key to personal growth. Social media presence can enhance an athlete's NIL opportunities. Regularly updating your personal purpose plan is important for staying aligned with your goals. Sound Bites "Values are essential in your NIL." JMR "I want to Maximize my platform." John Locke "Goals are a dream with a deadline." JMR Chapters 00:00 Introduction to Purpose NIL and Personal Branding 01:56 Defining Purpose Statements and Their Importance 03:39 Living Your Purpose: Intentional Acts and Community Impact 06:00 Values and Their Role in Personal Development 08:04 Creating a Personal Purpose Plan 08:53 Identifying Missions and Goals 10:12 NIL Opportunities and Building a Personal Brand 13:25 Lessons Learned and Future Aspirations   Recorded on April 25, 2025 John Locke in Norman, OK James M. Rink in Nashville, TN

Description In this episode of Purpose NIL, Host James M. Rink and Guest John Locke discuss the importance of personal purpose and values in the context of student athletes. They explore John's journey in crafting his purpose statement, the significance of dreams, and how personal experiences shape one's aspirations. The conversation emphasizes the role of family support, accountability, and discipline in achieving goals, while encouraging young dreamers to pursue their passions without limitations. John shares personal anecdotes about his sister's volleyball journey, highlighting the impact of family investment in fulfilling one's purpose.

Promo 1  Purpose NIL; Inspiring Dreams: The Journey of John Locke, Episode 006 Description In this episode of Purpose NIL, Host James M. Rink and Guest John Locke discuss the importance of personal purpose and values in the context of student athletes. They explore John's journey in crafting his purpose statement, the significance of dreams, and how personal experiences shape one's aspirations. The conversation emphasizes the role of family support, accountability, and discipline in achieving goals, while encouraging young dreamers to pursue their passions without limitations. John shares personal anecdotes about his sister's volleyball journey, highlighting the impact of family investment in fulfilling one's purpose.

Purpose NIL; Inspiring Dreams: The Journey of John Locke, Episode 006   Description In this episode of Purpose NIL, Host James M. Rink and Guest John Locke discuss the importance of personal purpose and values in the context of student athletes. They explore John's journey in crafting his purpose statement, the significance of dreams, and how personal experiences shape one's aspirations. The conversation emphasizes the role of family support, accountability, and discipline in achieving goals, while encouraging young dreamers to pursue their passions without limitations. John shares personal anecdotes about his sister's volleyball journey, highlighting the impact of family investment in fulfilling one's purpose.   Takeaways Spring break is a time for personal reflection and recharging. Building your NIL brand should be based on your purpose. A purpose statement should inspire and connect with others. Dreams are the seeds of future accomplishments. Empowering young dreamers is crucial for their growth. Identifying core values is essential for personal and professional success. Accountability and dependability are vital in relationships. Discipline is key to achieving long-term goals. Sacrifice is often necessary for success and growth. Living intentionally can inspire others to pursue their own purposes.   Sound Bites "It's amazing what little gestures can do." John Locke "You are the author of your story." John Locke "You have your whole life in front of you." John Locke "Dream big and don't stop dreaming." James M. Rink "Purpose is your heart; values are your ribcage." James M. Rink "Accountability is huge in relationships." John Locke "Discipline is my biggest value." John Locke "Sacrifice is a value that means a lot to me." John Locke   Chapters Spring Break Reflections and Off-Season Preparation Crafting a Purpose Statement The Power of Dreams and Inspiration Empowering Young Dreamers Identifying Core Values Living Intentionally and Family Support Purpose and Protection of Loved Ones   Recorded on April 21, 2025 John Locke in Norman, OK James M. Rink in Nashville, TN

Promo 3 Highligt Purpose NIL Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids.  Episode 005

Promo 2  Highlight Purpose NIL Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids.  Episode 005

Promo highlight  Purpose NIL Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids.  Episode 005

Purpose NIL Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids.  Episode 005   In this conversation, James M. Rink and John Locke explore the significance of defining one's purpose and how it relates to personal branding through NIL (Name, Image, Likeness). They discuss the recent Crimson Combine event, where John engaged with fans and inspired children, fulfilling his purpose statement. The conversation also touches on the importance of family support, intentional acts of purpose, and the lessons learned from a high school coach that shaped John's values. Ultimately, John reflects on the joy and fulfillment that comes from living one's purpose and the sacrifices made by his family to help him achieve his dreams.   Takeaways Define your purpose to enhance your NIL. Engagement with fans can be fulfilling for athletes. Family support plays a crucial role in achieving dreams. Intentional acts of purpose can inspire others. Connecting with children can be a powerful experience. Reflecting on family sacrifices can deepen appreciation. Coaches can have a lasting impact on personal values. Living your purpose brings joy and fulfillment. The journey to achieving dreams often involves hard work. Values are essential in both life and sports.   Titles Finding Your Purpose Through NIL The Impact of the Crimson Combine Family: The Backbone of Success Intentional Acts of Purpose in Action   Chapters 00:00Defining Purpose and NIL 02:53The Crimson Combine Experience 06:03Family Engagement and Support 08:57Intentional Acts of Purpose 12:03Inspiring the Next Generation 14:56Reflecting on Family Sacrifices 18:12Lessons from a High School Coach 20:59Living Your Purpose 23:50The Importance of Values 26:54Final Thoughts and Future Goals   Recorded on April 15, 2025 John Locke, Norman, OK James M. Rink, Nashville, TN

Purpose NIL Promo 1 Purpose-Driven Athletes Win More.  Watch University of Oklahoma Football’s John Locke!   Description In this episode of Purpose NIL, host James M. Rink and guest John Locke discuss the importance of defining one's purpose, especially for student athletes. They explore how to create a personal purpose statement, the significance of core feelings and action words, and how to live out one's purpose in various aspects of life, including sports, family, and social media. John shares his drafts of purpose statements and reflects on how they can guide him in his football career and future endeavors.  

Purpose NIL; Purpose-Driven Athletes Win More.  Watch University of Oklahoma Football’s John Locke!   Description In this episode of Purpose NIL, host James M. Rink and guest John Locke discuss the importance of defining one's purpose, especially for student athletes. They explore how to create a personal purpose statement, the significance of core feelings and action words, and how to live out one's purpose in various aspects of life, including sports, family, and social media. John shares his drafts of purpose statements and reflects on how they can guide him in his football career and future endeavors.   Takeaways Empower student athletes to define their life's purpose. NIL opportunities extend beyond college athletes to anyone with a personal brand. A purpose statement can help build a personal brand. John’s Core feelings include love, gratitude, passion, and inspiration. Action words are essential for defining purpose in life. Drafting a purpose statement requires reflection and revision. Living your purpose can inspire others, especially children. Purpose can guide actions in sports and personal life. A daily personal purpose plan can help navigate challenges. Purpose statements should be broad yet personal, encompassing all aspects of life.   Recorded on April 4, 2025 John Locke in Norman, OK James M. Rink in Nashville, TN   PNIL 004

Description In this inspiring episode of Purpose NIL, hosts James M. Rink and John Locke take you behind the scenes of spring football training at the University of Oklahoma.  John opens up about the pressure and anticipation surrounding the OU Crimson Combine, revealing the high-stakes environment is shaping his mindset and purpose.  Together, they unpack what it means to live with intention—connecting core feelings, and actions to create a life that influences others.  John shares the people he’s passionate about impacting-Children, Men, Leaders, and his Family-as he works toward crafting a powerful purpose statement.  Special guest Dr. Maribeth Kuzmeski (aka “Dr. K’), NIL social media expert from Oklahoma State University, joins the conversation to talk all things personal branding.  She shares the story behind the creation of OSU’s Brand Squad, explains the biggest social media mistakes college athletes make, and offers practical, game-changing tips for turning online presence into NIL potential.    Plus, John reflects on his experience with the Purpose of You Transformational Assessment and how living with purpose has already elevated his joy, focus, and leadership. Stay tuned for the next episode, whereJohn drafts his personal purpose statement.  Takeaways John is excited yet nervous about the Crimson Combine. Spring football training is intense and demanding. Identifying core feelings helps in defining purpose. Gratefulness can be found in small moments during practice. John wants to inspire children to pursue their dreams. Men face unique pressures that require supportive influences. Silent leaders play a crucial role in team dynamics. Family influence is important for John's future aspirations. A personal purpose statement connects feelings, actions, and people. Living one's purpose attracts NIL opportunities and followers. Dr. K created Brand Squad to help athletes with NIL. Brand Squad has 150 members helping athletes with deals. Followers are crucial for business deals in NIL. Social Media Content should go beyond just on-field activities. Athletes should conduct a brand audit of their social media. Cleaning up past social media posts is essential. Social media should reflect the athlete's story. Engagement rates matter more than just follower counts. Businesses should consider the athlete's follower demographics. Consistent and interesting content is key to growing followers. Living your purpose can significantly enhance joy and happiness. Quality of life improves when you align with your purpose. Influencing others, especially children, is a vital aspect of John’s personal purpose. The Purpose of You assessment helps identify transformative questions. Personal growth is linked to understanding and living your purpose. Engagement in meaningful work elevates performance and satisfaction. Writing a purpose statement is a crucial step in self-discovery. Sharing experiences can inspire others on their purpose journey. The journey of purpose is ongoing and evolves over time. Community and support play a key role in personal transformation. Recorded on March 28, 2025 John Locke, Norman, OK Maribeth Kuzmeski, PhD., Stillwater, OK James M. Rink, Nashville, TN   Purpose NIL 003

In this episode of Purpose NIL, host James M. Rink welcomes back John Locke, a football tight end from the University of Oklahoma, to discuss the journey of becoming NIL entrepreneurs for the greater good. Together, they explore how John’s core feelings, influenced by his parents, shape his passion for football and his future career in finance. A major highlight includes developing a personal purpose statement by connecting core feelings to actions and people, using the formula: feelings plus actions plus people equal purpose. John shares insights into how passion, inspire, grateful, and invest are ways he lives through football. His passion for winning and his commitment to security are discussed through his role as a tight end. They also touch on John's academic pursuits in economics and finance, framing his vision for a future in investment banking, and how his core feelings translate into this field. John shares his dreams, achievements, leadership roles, and how he's preparing for his summer internship. Through anecdotes, such as his impactful trip on Southwest Airlines, John connects personal stories to enhance his NIL brand. The conversation embraces the ever-growing importance of purpose, personal branding, and mental health awareness for student-athletes amidst a global climate of change and uncertainty. Join them in exploring the authentic journey of identifying core actions and feelings as John unveils pathways for his purpose-driven life, both on and off the field.  Discover how to monetize your Purpose NIL.

Welcome to Purpose NIL, where athletes like John Locke, a promising tight end, discover how to transform their college careers into purposeful NIL brands. This is how we monetize Purpose NIL.   Hosted by purpose coach James M. Rink, this episode delves into John's journey from San Antonio football fields to the University of Oklahoma, driven by family inspiration and personal purpose. John shares how his family's legacy in football, especially his father and great-grandfather's influence, propelled him to pursue his Oklahoma dream. Despite the challenges of the transfer portal, his family's support, particularly from his mother, provided the security and passion he needed. Throughout the episode, John explores the importance of understanding and defining purpose, not only in sports but in life. He discusses the role emotions like gratitude, love, and passion play in building his brand identity, and how he plans to inspire others while aligning with businesses sharing similar values. Join us in this insightful conversation on how purpose can redefine success on and off the field, while also addressing the mental health challenges faced by college athletes in today's competitive environment.