Purpose NIL; Purpose-Driven Athletes Win More.  Watch University of Oklahoma Football’s John Locke!   Description In this episode of Purpose NIL, host James M. Rink and guest John Locke discuss the importance of defining one's purpose, especially for student athletes. They explore how to create a personal purpose statement, the significance of core feelings and action words, and how to live out one's purpose in various aspects of life, including sports, family, and social media. John shares his drafts of purpose statements and reflects on how they can guide him in his football career and future endeavors.   Takeaways Empower student athletes to define their life's purpose. NIL opportunities extend beyond college athletes to anyone with a personal brand. A purpose statement can help build a personal brand. John’s Core feelings include love, gratitude, passion, and inspiration. Action words are essential for defining purpose in life. Drafting a purpose statement requires reflection and revision. Living your purpose can inspire others, especially children. Purpose can guide actions in sports and personal life. A daily personal purpose plan can help navigate challenges. Purpose statements should be broad yet personal, encompassing all aspects of life.   Recorded on April 4, 2025 John Locke in Norman, OK James M. Rink in Nashville, TN   PNIL 004