Purpose NIL Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids.  Episode 005   In this conversation, James M. Rink and John Locke explore the significance of defining one's purpose and how it relates to personal branding through NIL (Name, Image, Likeness). They discuss the recent Crimson Combine event, where John engaged with fans and inspired children, fulfilling his purpose statement. The conversation also touches on the importance of family support, intentional acts of purpose, and the lessons learned from a high school coach that shaped John's values. Ultimately, John reflects on the joy and fulfillment that comes from living one's purpose and the sacrifices made by his family to help him achieve his dreams.   Takeaways Define your purpose to enhance your NIL. Engagement with fans can be fulfilling for athletes. Family support plays a crucial role in achieving dreams. Intentional acts of purpose can inspire others. Connecting with children can be a powerful experience. Reflecting on family sacrifices can deepen appreciation. Coaches can have a lasting impact on personal values. Living your purpose brings joy and fulfillment. The journey to achieving dreams often involves hard work. Values are essential in both life and sports.   Titles Finding Your Purpose Through NIL The Impact of the Crimson Combine Family: The Backbone of Success Intentional Acts of Purpose in Action   Chapters 00:00Defining Purpose and NIL 02:53The Crimson Combine Experience 06:03Family Engagement and Support 08:57Intentional Acts of Purpose 12:03Inspiring the Next Generation 14:56Reflecting on Family Sacrifices 18:12Lessons from a High School Coach 20:59Living Your Purpose 23:50The Importance of Values 26:54Final Thoughts and Future Goals   Recorded on April 15, 2025 John Locke, Norman, OK James M. Rink, Nashville, TN