💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the concept of 'helicopter marketing'–an inconsistent approach to marketing that many podiatrists fall victim to. They discuss the importance of maintaining a consistent marketing strategy, budgeting wisely, and building a 12-month marketing calendar.
The hosts emphasize that regular, steady marketing efforts yield better results than sporadic, intense bursts. They also share practical tips on proactive planning, understanding your ideal patient, and engaging effectively with sales representatives. Tune in for valuable insights and strategies to ensure your marketing efforts build momentum and deliver sustainable results.
✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
Welcome to the 200th episode of Podiatry Marketing! In this special edition, hosts Jim and Tyson are joined by Dr. Don Pelto, an actual practicing podiatrist with a keen interest in marketing. Dr. Pelto shares his journey into the world of podiatry marketing, influenced early on by classic business and psychology books, and honed through years of practice and innovation.
The conversation touches on his impactful strategies, including dominating online reviews, utilizing principles of urgent care, and leveraging the power of shockwave therapy to enhance patient satisfaction and profitability. Dr. Pelto also emphasizes the importance of investing in continuous learning and connecting with like-minded, positive professionals. This episode is packed with actionable insights and inspiring stories for any podiatrist looking to elevate their practice. Tune in and celebrate with us!
✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore marketing strategies for podiatrists to connect with running and jogging communities. They discuss the importance of building trust through one-to-one interactions, leveraging group talks for one-to-many engagements, and the ripple effect of community involvement.
They also highlight strategic sponsorships and visibility opportunities, like organizing open houses or runner-specific events at clinics. This episode is packed with practical tips for podiatrists looking to expand their patient base among runners.
✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of learning from both marketing mistakes and successes in the field of podiatry. As they edge closer to their 200th episode milestone, they dive into real-life examples and share valuable insights. Jim and Tyson explore topics such as the risks of relying solely on word of mouth, the importance of consistent branding, and the benefits of hosting community events.
They also emphasize the importance of follow-up systems, utilizing Google Business Profile, and the drawbacks of replicating other clinics’ strategies without a personalized approach. Tune in to discover actionable lessons that can enhance your marketing strategies and grow your podiatry practice.
✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Generative Engine Optimization (GEO). Explore how this new strategy is emerging from the realm of AI-powered tools like ChatGPT, Claude, Anthropic, and Google Gemini.
Learn why transitioning from traditional SEO to GEO can provide a competitive edge in capturing local searches and thriving in the evolving digital landscape. Don't miss out on expert tips, practical steps, and the significance of being an early adopter in this cutting-edge field.
✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the nuances of referral marketing, especially tailored for podiatry clinics. They discuss the importance of trust and referral networks, emphasizing how word-of-mouth from other healthcare professionals and even non-professional contacts can significantly benefit a clinic.
They provide actionable tips on how to maintain strong relationships with referral partners, turn patients into advocates, create a referral-friendly clinic culture, and track referrals effectively. Key insights into building these networks, offering exceptional service, and valuing your referral sources are also covered. This episode is packed with strategies to help you build a robust, effective referral system that can drive the growth of your practice.
✉️ Contact: jim@podiatrygrowth.com
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the rapid changes in Google's platforms and their impact on podiatry clinics. They cover the evolution from traditional SEO strategies to the importance of AI-generated content, the rise of local service ads, and the critical role of Google Business profiles.
Discover how to adapt to Google's ever-evolving algorithms to maintain visibility and effectively attract patients. Whether you're a seasoned podiatrist or new to the field, this episode offers valuable insights to keep your clinic competitive in the digital age.
✉️ CONTACT
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the concept of leveraging semi-professional referrers to grow your podiatry practice. Tyson explains the strategic importance of connecting with accountants, lawyers, and financial planners to gain valuable patient referrals.
The episode covers practical steps to approach these professionals, the benefits of building these relationships, and the importance of maintaining consistent contact. Tune in to discover how incorporating this 'seventh pillar' can significantly enhance your referral network and patient base.
✉️ CONTACT
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the importance of utilizing positive reviews to amplify your clinic's visibility and build trust. They discuss strategies for effectively showcasing reviews on your website, Google Business profile, social media, and within your clinic.
Learn how to craft specific and impactful reviews, utilize digital tools like Gather Up, and celebrate milestones to enhance your clinic’s reputation and attract more patients. Don’t miss tips on encouraging patient testimonials and the benefits of sharing success stories.
✉️ CONTACT
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the complexities of copyright ownership for photos and artwork. They discuss common misconceptions about who owns the rights to these creative assets, whether taken or designed by professionals, employees, or freelancers.
The duo highlights the importance of having clear agreements and contracts to ensure ownership, preventing potential legal troubles down the road. Additionally, they touch on the implications of using stock images and the evolving role of AI in generating design work. Tune in to learn how to protect yourself and your clinic’s brand effectively.
✉️ CONTACT
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of developing a solid marketing strategy before jumping into various marketing tactics. They highlight the common pitfalls podiatrists face when they rush into tactics without a clear strategy, such as inconsistency, wasted money, and burnout.
The hosts emphasize the significance of knowing your ideal patient and problem-solving to tailor your marketing efforts effectively. They also provide practical tips on how to align your practice's goals with your marketing activities to achieve long-term success. Tune in for actionable steps and insights that will help you master your podiatry clinic's marketing strategy.
✉️ CONTACT
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of visual models in enhancing patient compliance, education, and sales. They explore how visual representations can simplify complex medical concepts, making them more accessible to patients.
The discussion includes practical examples of using visual models in podiatry, the benefits of visual aids in treatment planning, and how to effectively implement them in clinic settings. The episode also explores the varying levels of visualizing ability among individuals and the concept of aphantasia.
✉️ CONTACT
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the rising popularity of pickleball in Australia, the UK, and the US. They discuss how podiatrists can capitalize on this growing trend by understanding the game, recognizing common injuries, and positioning their clinics as the go-to places for treatment.
With insights on community outreach, creating targeted online content, and leveraging digital tactics, this episode is packed with strategies to help podiatry practices capitalize on the burgeoning pickleball market.
✉️ CONTACT
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into effective networking and word-of-mouth strategies for podiatrists. Tyson shares his personal experiences of building his podiatry business through strategic networking, highlighting the importance of face-to-face connections even in the digital age.
The hosts discuss various levels of networking, ranging from visibility to building a lasting legacy, and emphasize the importance of genuine connections and providing value in conversations. They also offer practical tips on how to follow up with contacts, the importance of showing gratitude, and creating memorable interactions at networking events. Whether you’re a seasoned podiatrist or just starting out, this episode offers invaluable insights on leveraging networking to grow your practice.
✉️ CONTACT
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the evolving landscape of AI image generation. They discuss the improvements in AI-generated images, including specific tools such as DALL-E, MidJourney, and Adobe Firefly, and how these can be utilized in podiatry marketing.
The conversation touches on practical applications such as creating social media content, blog post visuals, patient diagrams, and flyers. They also caution about the current limitations of AI images and emphasize the importance of using authentic photos. Tune in to discover how AI can enhance your marketing strategies while understanding its current limitations and challenges.
✉️ CONTACT
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the use of audio to enhance your podiatry business. Learn the history of audio, its impact on society, and the power of podcasts for marketing. Tyson and Jim discuss the benefits of audio over video, how to improve audio quality, and the potential for brand recognition.
They also provide practical tips on creating and editing audio content, selecting the right tools, and the benefits of podcasting for local business promotion. Tune in for valuable insights on how to leverage audio in your practice and beyond!
✉️ CONTACT
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the latest shifts in Google’s search functionalities influenced by AI, including the AI overview and AI mode features. Learn how these changes affect podiatry practices and gain insights on optimizing your website for better visibility and patient engagement.
With practical tips on SEO, patient reviews, and creating relevant content, this episode is a must-watch for podiatrists aiming to stay ahead in the digital marketing game. Tune in for actionable advice on keeping your clinic top of mind in an evolving digital landscape.
✉️ CONTACT
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the crucial role that your reception area plays in your overall marketing strategy. They discuss how a subpar reception experience can undo all your hard work in online and offline marketing, highlighting the importance of first impressions.
Jim and Tyson cover various aspects such as maintaining a clutter-free and professional reception area, the significance of consistent branding, and the impact of friendly staff interactions. They also share insights on how to turn your reception space into a powerful marketing asset, featuring tips like playing your own video content and ensuring your environment reflects your brand's promise. Tune in to discover actionable steps to enhance your reception area and convert new patients into loyal ones.
✉️ CONTACT
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the crucial topic of patient reviews and their impact on your practice's online visibility. Discover the essential workflow for generating perfect reviews, learn about the importance of timely and recent reviews, and get insights into the best tools and strategies for amplifying positive feedback.
From asking patients for reviews to guiding them through the process and utilizing reviews in your marketing, this episode is packed with actionable advice to help you stand out in your local area. Don't miss out on these tips to enhance your Google business profile and attract more patients to your clinic!
✉️ CONTACT
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the marketing metrics that truly matter for podiatry businesses. They delve into how to identify and focus on performance metrics over vanity metrics, ensuring that your marketing efforts are driving real business growth.
Key topics include tracking new patient leads, understanding patient conversion rates, calculating the cost per lead, measuring patient retention rates, and determining the average revenue per patient. Tune in for practical advice on how to avoid getting overwhelmed by data and use metrics to make informed marketing decisions.
✉️ CONTACT
