Helicopter Marketing & Why It's An Inconsistent Marketing Strategy

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Podiatry Marketing

Tyson E. Franklin and Jim McDannald, DPM

202 episodes

4 days ago

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.

All content for Podiatry Marketing is the property of Tyson E. Franklin and Jim McDannald, DPM and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.

Marketing

Business,

Entrepreneurship

Helicopter Marketing & Why It's An Inconsistent Marketing Strategy

Podiatry Marketing

24 minutes

1 week ago

Helicopter Marketing & Why It's An Inconsistent Marketing Strategy

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the concept of 'helicopter marketing'–an inconsistent approach to marketing that many podiatrists fall victim to. They discuss the importance of maintaining a consistent marketing strategy, budgeting wisely, and building a 12-month marketing calendar.

The hosts emphasize that regular, steady marketing efforts yield better results than sporadic, intense bursts. They also share practical tips on proactive planning, understanding your ideal patient, and engaging effectively with sales representatives. Tune in for valuable insights and strategies to ensure your marketing efforts build momentum and deliver sustainable results.

✉️ Contact: jim@podiatrygrowth.com