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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the complexities of copyright ownership for photos and artwork. They discuss common misconceptions about who owns the rights to these creative assets, whether taken or designed by professionals, employees, or freelancers.Â
The duo highlights the importance of having clear agreements and contracts to ensure ownership, preventing potential legal troubles down the road. Additionally, they touch on the implications of using stock images and the evolving role of AI in generating design work. Tune in to learn how to protect yourself and your clinic’s brand effectively.
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