How do you build a brand that parents trust and kids love—and scale ad creative to 70+ tests without burning out your team?

Felix Boudreax, VP of Growth and Marketing at PokPok, joins the PocketGamer.biz podcast to lift the lid on how his small team delivers big results. From structured creative testing to using AI tools for rapid iteration, Felix shares the real strategy behind PokPok’s success—including naming conventions, Figma workflows, UGC tactics, and why they stuck with a hard paywall.

🎯 Learn how PokPok is becoming the brand for non-addictive screen time, why AI can’t (yet) replace real parents in ads, and how creative performance can directly inform product development.

Félix Boudreax: https://www.linkedin.com/in/felixboudreau/

PokPok: https://playpokpok.com/

Other Mentions

Kitchn.io: https://www.kitchn.io/

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 69th episode of the Week in Mobile Games Podcast.

On this week’s show we discuss:

• A US judge grants Google a one-week extension to comply with Epic Games injunction to enable rival stores and payment options.
• The big Amazon Web Services crash that impacted Clash Royale, Pokémon Go, Fortnite, Roblox and more.
• The UK's Competition and Markets Authority's decision to label Apple and Google with strategic market status.
• Unity's direct-to-consumer play and how it could play into its Vector ambitions.
• HoYoverse’s next big game: Petit Planet.
• How games design their opening levels, tutorials and onboarding.

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform

👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/

👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform

👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

The European Commission’s Digital Fairness Act has recently stirred a flurry of industry debate on its potential impact on the games industry and free-to-play economics, following Supercell CEO Ilkka Paananen’s open letter sounding the alarm.The Clash of Clans studio founder went as far to say new rules could kill the European games industry..To break down what's at stake, Arcanix CSO Oscar Clark and Flux Digital Policy director of policy and public affairs Celia Pontin got together on the PocketGamer.biz Podcast to go through the act in detail.They cover:- Exactly what the Digital Fairness Act is and the potential impacts of any legislation for gaming - which remains some way off.- How regulators perceive the games market and why the industry should engage during the consultation period.- Why the sector should acknowledge the minority of bad actors in the space, rather than ignore these examples.- How games companies can ultimately work with regulators to ensure a better outcome for the Digital Fairness Act, rather than against them.00:00Introduction to the hosts and regulations in the European Union02:49Understanding the Digital Fairness Act05:24Consumer Protection in the Games Industry07:58Cultural Perceptions of Gaming and Regulation10:40The Role of In-Game Purchases and Currencies13:22Transparency and Consumer Trust16:07The Impact of Urgency and Scarcity in Marketing18:40Navigating Regulatory Challenges21:30The Future of Game Development and Regulation32:17Understanding In-Game Currency and Pricing Transparency34:40The Complexity of Currency Systems in Gaming36:54The Impact of Regulation on Game Design40:33Consumer Perception and Game Monetization43:21The Nuances of Game Engagement and Microtransactions45:38The Importance of Fair Regulation in Gaming49:15Engaging with Regulatory Consultations53:08The Future of Game Regulation and Industry Impact

** Let's Connect **

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👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform

👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/

👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform

👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

If you think retention is about mechanics and monetization—you’re missing the point.

In Part 2 of this special PocketGamer.biz podcast, Bastian Bergmann, CEO of Solsten and author of the new book Press Play: Designing Games That Understand Us, joins Peggy Anne Salz and Brian Baglow to explore the biggest blind spots in today’s game design—and how behavioral science can fix them.

Bastian digs into:

• Why fun is a byproduct, not a goal

• How many studios misuse the word “player-centric”

• What happens when we design games based on who people are, not just what they do

He also shares examples of games that inspire behavioral transformation—not just dopamine loops—and offers a vision of an industry where creative teams include psychologists, not just analysts.

🎧 This is Part 2 of a two-part conversation.

Bastian Bergmann: https://www.linkedin.com/in/bergmannbastian/

Solsten:  https://solsten.io/

Elaris: https://elaris.new

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 68th episode of the Week in Mobile Games Podcast.

On this week’s show we discuss:

• The reveal of the Top 50 Mobile Game Makers 2025 list.
• Supercell CEO Ilkka Paananen's letter sounding the alarm on potential EU regulation he says could kill the region's industry.
• New Texas age verification laws for app stores.
• The SEC's AppLovin investigation and why it could spread to other ad tech firms.

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform

👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/

👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform

👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

What if your most powerful game mechanic isn’t in your code—but in your players’ minds?In Part 1 of this special PocketGamer.biz podcast, Solsten CEO Bastian Bergmann joins hosts Peggy Anne Salz and Brian Baglow to unpack how behavioral science is transforming how great games get made.Bastian—also the author of the new book Press Play: Designing Games That Understand Us—shares how neuroscience, psychometrics, and player psychology can unlock deeper engagement, better retention, and more meaningful play.From building for subconscious needs to busting myths about “data-driven design,” this episode is packed with insights for anyone ready to design with empathy—and build games that truly resonate.🎧 This is Part 1 of a two-part conversation. Stay tuned for Part 2 next week!Bastian Bergmann: https://www.linkedin.com/in/bergmannbastian/Solsten:  https://solsten.io/Elaris: https://elaris.new

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 67th episode of the Week in Mobile Games Podcast.

On this week’s show we discuss:

• That $55 billion EA acquisition by Saudi Arabia's Public Investment Fund, Silver Lake and Affinity Partners.
• Genshin Impact's fifth anniversary.
• The Xbox Game Pass price hike and where Microsoft goes from here.
• A slow start for Nintendo's surprise new mobile game Fire Emblem Shadows.

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform

👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/

👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform

👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 66th episode of the Week in Mobile Games Podcast.

On this week’s show we discuss:

- UGC platform revenue share after Fortnite lets developers sell in-game items.

- Nintendo's surprise launch of its latest mobile game: Fire Emblem Shadows.

- Theories on why Apple and Google are releasing new gaming features to their stores.

- How Ukranian studio Oxiwyle is making games during a time of war.

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform

👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/

👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform

👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

👉🏻 Making games in Ukraine: "It's hard to focus on creative tasks when your city is under attack" - https://www.pocketgamer.biz/making-games-in-ukraine-its-hard-to-focus-on-creative-tasks-when-your-city-is-under-attack

How do you bring a beauty brand into Final Fantasy without losing authenticity?

In this special episode recorded live at Gamescom, Paulina Besmehn, Brand Manager at Henkel, shares the story behind Henkel’s first-ever gaming activation—a bold crossover between their Schwarzkopf got2b hair color line and the iconic world of Final Fantasy.

The result? Limited edition shades inspired by in-game avatars, influencer partnerships, and a full offline/online campaign designed around self-expression and community fit.

Paulina shares how her team chose the right game, pitched the idea internally, collaborated with Square Enix, and made sure the activation respected the culture of gaming—not just the business opportunity.

Whether you’re a brand exploring new touchpoints or a game studio open to partnerships, this episode is a masterclass in meeting players where they are—with purpose, not just product.

Paulina Besmehn: https://www.linkedin.com/in/pbesmehn/

Henkel Consumer Brands: https://www.henkel-brand-hub.com/business-units/Henkel-Consumer-Brands.html

Final Fantasy XIV: https://na.finalfantasyxiv.com/

Schwarzkopf gӧt2b: https://www.schwarzkopf.com/brands/haircolor/got2b-brand.html

From MMOs to Web3, James Hursthouse has seen it all—and now he’s sharing what’s next in gaming.

In this episode, Peggy Anne Salz sits down with the founder of Greenstone Initiatives to explore a future where players co-own their experiences, AI augments creativity, and new business models put power back in the hands of developers and fans.

James reflects on his journey—from the early days of MMO infrastructure to building global partnerships and helping shape Canada’s games ecosystem. Along the way, he unpacks what’s real (and what’s hype) about Web3, and why the next generation of games will be defined by instant access, ethical data, and cross-media convergence.

Whether you’re building games, investing in the space, or just curious about where it’s all heading, this is your front-row seat to the future.

James Hursthouse - https://www.linkedin.com/in/jameshursthouse/

Greenstone Initiatives - https://www.greenstone.one/

Metaverse Roadmap: Pathways to the 3D Web - https://www.w3.org/2008/WebVideo/Annotations/wiki/images/1/19/MetaverseRoadmapOverview.pdf

Iron Maiden Legacy of the Beast: https://ironmaidenlegacy.com/

🎮 Welcome to a special episode of the PocketGamer.biz podcast!

We’re bringing you two conversations with leaders from Xsolla—because together, they tell a powerful story about where gaming, monetization, and community are headed.

First, we sit down with Sarah Chafer, who explains how brands can use gamification and offerwalls to move beyond awareness and into brandformance—campaigns that both build equity and drive measurable action. From loyalty to user choice, Sarah shares real examples (including Paramount+) that show how smart brands are meeting players where they are.

Then, we talk to Travis Anderson, who widens the lens. He shares how publishers can unify webshops, offerwalls, social quests and even cloud gaming to create a seamless and rewarding ecosystem—all with fewer resources and a single integration.

📌 Whether you’re a brand looking for meaningful reach or a publisher seeking smarter monetization, this episode gives you a glimpse into the future of game commerce.

What does it take to turn a rogue-like poker game into one of the most talked-about indie hits of the year?

In this episode of the PocketGamer.biz podcast, Harvey Elliott—CEO of Playstack and publisher of Balatro—joins us to share how the breakout success unfolded, why they bet big on an unconventional title, and what it means for the future of publishing.

🎮 Why Playstack said “yes” to Balatro

📈 How discoverability still decides winners

🧠 Balancing creative freedom and commercial strategy

🎯 What Playstack looks for in new titles

🚀 Lessons for indie developers and studios trying to scale

If you’re building, marketing, or publishing games—this conversation is your new cheat code.

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 65th episode of the Week in Mobile Games Podcast.

On this week’s show we cover:

• Insights from the show floor at Gamescom 2025.
• Google Play's new App Store-like rules for Europe.
• India's real-money gaming ban that has shocked the country's games industry and international investors.
• Uma Musume: Pretty Derby's international performance.

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform

👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/

👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform

👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

👉🏻 Download our free Barcelona games industry report now - https://www.pocketgamer.biz/download-our-barcelona-games-industry-report-now/

👉🏻 Voting begins for the Pocket Gamer Mobile Games Awards 2025 - https://www.pocketgamer.biz/mga2025/vote/

👉🏻 Download our free report on China's games industry with insights from executives and key market data - https://www.pocketgamer.biz/gain-key-insights-into-chinas-games-industry-with-our-free-report

PocketGamer.biz head of content Craig Chapple, news editor Aaron Astle and Steel Media COO Dave Bradley discuss the latest games industry news on the 64th episode of the Week in Mobile Games Podcast.

On this week’s show we cover:

• Insights from our recent trip to ChinaJoy and Pocket Gamer Connects Summit Shanghai.
• How much money games publishers are earning from their direct-to-consumer strategies.
• Rovio and Sega's revenue slump.

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform

👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/

👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform

👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

👉🏻 Download our free Barcelona games industry report now - https://www.pocketgamer.biz/download-our-barcelona-games-industry-report-now/

👉🏻 Voting begins for the Pocket Gamer Mobile Games Awards 2025 - https://www.pocketgamer.biz/mga2025/vote/

👉🏻 Download our free report on China's games industry with insights from executives and key market data - https://www.pocketgamer.biz/gain-key-insights-into-chinas-games-industry-with-our-free-report

PocketGamer.biz head of content Craig Chapple, news editor Aaron Astle and events content coordinator Charlie Scowen discuss the latest games industry news on the 63rd episode of the Week in Mobile Games Podcast.

On this week’s show we cover:

• Takeaways from the Esports World Cup after a visit to Riyadh.
• Clash Royale's Brawl Stars moment.
• Why the team at NextBeat is joining Duolingo's gamified learning revolution and the challenges of launching new games.
• How Talofa Games' Monster Walk aims to stand out from Pokémon Go.
• Unity's attempts to claw back ground lost from AppLovin in the ads space with Vector.

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform

👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/

👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform

👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

👉🏻 Download our free Barcelona games industry report now - https://www.pocketgamer.biz/download-our-barcelona-games-industry-report-now/

👉🏻 Voting begins for the Pocket Gamer Mobile Games Awards 2025 - https://www.pocketgamer.biz/mga2025/vote/

👉🏻 Download our free report on China's games industry with insights from executives and key market data - https://www.pocketgamer.biz/gain-key-insights-into-chinas-games-industry-with-our-free-report

👉🏻 Esports World Cup CGO: “We want to make esports go mainstream” - https://www.pocketgamer.biz/esports-world-cup-cgo-we-want-to-make-esports-go-mainstream

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 62nd episode of the Week in Mobile Games Podcast.

On this week’s show we cover:

• The EU's "total capitulation" on App Store regulation and the UK's slow crawl to reining in Apple and Google.
• The most lucrative and fastest-growing mobile game genres of 2025 so far
• Our interview with Nazara CEO Nitish Mittersain and his comments on why M&A fails.
• The big mobile news from Pokémon Presents - Is this a blueprint for Nintendo?

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform

👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/

👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform

👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

👉🏻 Download our free Barcelona games industry report now - https://www.pocketgamer.biz/download-our-barcelona-games-industry-report-now/

👉🏻 Voting begins for the Pocket Gamer Mobile Games Awards 2025 - https://www.pocketgamer.biz/mga2025/vote/

👉🏻 Download our free report on China's games industry with insights from executives and key market data - https://www.pocketgamer.biz/gain-key-insights-into-chinas-games-industry-with-our-free-report

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 61st episode of the Week in Mobile Games Podcast.

On this week’s show we cover:

• How Rollic scored a $100m hybridcasual hit by ideating 1,000 games a month.
• Zynga CEO Frank Gibeau's interview with The Game Business discussing Star Wars Hunters, direct-to-consumer, triple-A and game difficult.
• The new 4X strategy game titans Whiteout Survival and Last War: Survival.
• Moon Active's soft launch of the Monopoly Go-like Coin Master - Board Adventure.
• How Tencent is adapting Age of Empires to mobile again.
• Savvy Games Group-owned Steer Studios' decision to temporarily take Grunt Rush offline.

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform

👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/

👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform

👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

👉🏻 Download our free Barcelona games industry report now - https://www.pocketgamer.biz/download-our-barcelona-games-industry-report-now/

👉🏻 Voting begins for the Pocket Gamer Mobile Games Awards 2025 - https://www.pocketgamer.biz/mga2025/vote/

👉🏻 Download our free report on China's games industry with insights from executives and key market data - https://www.pocketgamer.biz/gain-key-insights-into-chinas-games-industry-with-our-free-report

👉🏻 How Rollic scored a $100m hybridcasual hit by ideating 1,000 games a month - https://www.pocketgamer.biz/how-rollic-scored-a-100m-hybridcasual-hit-by-ideating-1000-games-a-month

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 60th episode of the Week in Mobile Games Podcast.

On this week’s show we cover:

• Games investment tips from Aonic co-founder and chief product officer Olliver Heins.
• Clash Royale's evolution, new game mode, and revenue surge.
• China's rising global influence.
• Anniversaries and revenue milestones for Pokémon Go and Zenless Zone Zero.

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

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👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/

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PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 59th episode of the Week in Mobile Games Podcast.

On this week’s show we cover:

• Microsoft's mass layoffs, a studio closure, game cancellations, a comms disaster, what the latest redundancies mean for the future of Xbox, and the company's mobile ambitions.
• Our interview with Rovio about Angry Birds Bounce and Sega's influence on the famous Finnish developer.
• Apple's latest rule changes in the European Union as it continues to battle the Digital Markets Act.

** Let's Connect **

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👉🏻 Facebook - https://www.facebook.com/PGbiz

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👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform

👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/

👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform

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👉🏻 Download our free Barcelona games industry report now - https://www.pocketgamer.biz/download-our-barcelona-games-industry-report-now/

👉🏻 Voting begins for the Pocket Gamer Mobile Games Awards 2025 - https://www.pocketgamer.biz/voting-begins-for-the-pocket-gamer-mobile-games-awards-2025/

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 58th episode of the Week in Mobile Games Podcast.

On this week’s show we cover:

• The UK’s new £30 million Games Growth Package and other initiatives aimed at boosting the sector. We also discuss the importance of government support in regional hubs around the globe.
• Grow a Garden’s record-breaking success on Roblox.
• Netflix’s removal of more than 20 mobile games from its library.
• Uma Musume: Pretty Derby’s global launch.
• Apple’s new EU rules. We recorded the show prior to the big rule change, but we’ve left in some prescient commentary.

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform

👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/

👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform

👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

👉🏻 Download our free Barcelona games industry report now - https://www.pocketgamer.biz/download-our-barcelona-games-industry-report-now/