Mastering Creative at Scale: How PokPok Builds Ads That Work

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PocketGamer.biz Podcast

PGbiz Podcast

202 episodes

3 days ago

Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you behind the scenes on the international mobile games scene.

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Video Games

Leisure

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Mastering Creative at Scale: How PokPok Builds Ads That Work

PocketGamer.biz Podcast

43 minutes 26 seconds

1 week ago

Mastering Creative at Scale: How PokPok Builds Ads That Work

How do you build a brand that parents trust and kids love—and scale ad creative to 70+ tests without burning out your team?

Felix Boudreax, VP of Growth and Marketing at PokPok, joins the PocketGamer.biz podcast to lift the lid on how his small team delivers big results. From structured creative testing to using AI tools for rapid iteration, Felix shares the real strategy behind PokPok’s success—including naming conventions, Figma workflows, UGC tactics, and why they stuck with a hard paywall.

🎯 Learn how PokPok is becoming the brand for non-addictive screen time, why AI can’t (yet) replace real parents in ads, and how creative performance can directly inform product development.

Félix Boudreax: https://www.linkedin.com/in/felixboudreau/

PokPok: https://playpokpok.com/

Other Mentions

Kitchn.io: https://www.kitchn.io/