In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity. Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builder...