In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity. Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builder...
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In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity. Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builder...
Amazon Business Mastery: Long-Term Profitability and Suspension Survival Tips
Planet Amazon Podcast
40 minutes
1 year ago
Amazon Business Mastery: Long-Term Profitability and Suspension Survival Tips
Prepare to navigate the treacherous terrain of Amazon Seller suspensions with none other than Lesley Hensell, co-founder of Riverbend Consulting. As we chat, Lesley shares her wealth of knowledge and practical tips, from her impressive career in business consulting to her hands-on Amazon selling experiences. Her insights are a beacon for sellers lost in the Amazonian jungle of complex regulations, guiding them back to the path of success. We also delve into her admirable humanitarian en...
Planet Amazon Podcast
In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity. Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builder...
