In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity. Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builder...
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In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity. Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builder...
Safeguarding Your Brand on Amazon: Trademark Insights and Strategies
Planet Amazon Podcast
39 minutes
2 years ago
Safeguarding Your Brand on Amazon: Trademark Insights and Strategies
Have you ever wondered why a trademark is your golden ticket to success on Amazon and how to effectively navigate the Accelerator program for early access to the Amazon Brand Registry? Janet Moreira, our guest from Caldera Law, joined us in this Planet Amazon podcast to answer these questions, explain the legal protection a trademark offers, and advise on avoiding brand name conflicts.We also tackled the tricky subject of registering a trademark outside the United States. International seller...
Planet Amazon Podcast
In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity. Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builder...
