Geer and Colter are two of Australia’s leading communications strategists, pioneering Accenture Song’s media footprint in Australia, Having spent a combined 27 years delivering strong business outcomes for an impressive portfolio of clients, the pair have established themselves as invaluable cultural excavators and experts in discerning what matters to consumers today and tomorrow.
Overnight Experts is an invitation to join Geer and Colter as they dive headfirst into the twists and turns of today’s cultural landscape. Each episode unpacks a timely topic, from cancel culture and industry plants to OnlyFans and deep fakes, offering sharp takes on what it all means for business.
Hosted on Acast. See acast.com/privacy for more information.
Geer and Colter are two of Australia’s leading communications strategists, pioneering Accenture Song’s media footprint in Australia, Having spent a combined 27 years delivering strong business outcomes for an impressive portfolio of clients, the pair have established themselves as invaluable cultural excavators and experts in discerning what matters to consumers today and tomorrow.
Overnight Experts is an invitation to join Geer and Colter as they dive headfirst into the twists and turns of today’s cultural landscape. Each episode unpacks a timely topic, from cancel culture and industry plants to OnlyFans and deep fakes, offering sharp takes on what it all means for business.
Hosted on Acast. See acast.com/privacy for more information.
Well… that’s what they want you to think.
In this week’s episode of Overnight Experts, Chris and Sam dig into one of the music industry’s dirtiest open secrets.....the Industry Plant.
From Drake’s label-engineered come-up to the suspiciously polished debuts of internet “nobodies,” the line between discovery and design has never been murkier. These are the artists who “blew up overnight,” who sold you the story of the bedroom dreamer while being quietly fertilised by million-dollar marketing plans.
We unpack how major labels manufacture momentum, planting artists in playlists, seeding viral moments, and fine-tuning personas until “authentic” becomes just another algorithmic setting. Because in 2025, fame isn’t found, it’s forecast.
But maybe the bigger question is… does it matter? If the hooks hit and the streams climb, do we really care who’s pulling the strings?
Tune in as Chris and Sam get into the roots, rumours, and receipts behind the “industry plant” phenomenon, where the soil of success is anything but organic.
Hosted on Acast. See acast.com/privacy for more information.
Well… it used to be watching TV.
Now it’s streaming, skipping, speed-watching, and auto-playing your way through hours of content before you even realise what day it is.
In this week’s episode of Overnight Experts, Chris and Sam dive deep into the world of streaming servers, the digital powerhouses behind platforms like Netflix, Prime, and Disney+. These invisible engines have completely rewritten how, when, and why we watch.
Once upon a time, the family TV schedule ruled the living room. Now, algorithms rule your every recommendation. From server farms that span continents to compression tech that delivers entire seasons in seconds, the infrastructure of streaming isn’t just technical, it’s cultural.
We unpack how streaming has reshaped storytelling, supercharged binge culture, and blurred the line between choice and control. Because in the world of on-demand everything, who’s really deciding what you watch next, you, or the machine learning model behind your queue?
As streaming platforms battle for your attention and data, one thing’s clear: we’re not just consuming content anymore, we’re being consumed by it.
Tune in for this week’s episode, and don’t worry, we promise it won’t auto-play.
Hosted on Acast. See acast.com/privacy for more information.
Old McDonald had a farm… click click click click click. And on that farm he bought some likes, some streams, some views, some followers and maybe even a questionable
Cannes win?!
In this week’s episode of Overnight Experts we explore “Click Farms” and while the concept of ‘bots’ or artificially-inflated digital metrics isn’t new the prevalence and
sophistication of this practice is accelerating.
Hosted on Acast. See acast.com/privacy for more information.
In this the first episode of Overnight Experts, Chris & Sam kick the season off by turning their strategic gaze toward the tiny injection shaking up everything from dinner parties to fashion week......Ozempic.
What started as a diabetes treatment has become a cultural phenomenon, rewriting beauty standards, reshaping industries, and sparking a million whispered “are they or aren’t they?” conversations. From wellness influencers to snack brands in crisis, the Overnight Experts unpack how a pharmaceutical trend turned into a full-blown cultural movement, and what it says about our obsession with control, image, and instant results.
Expect sharp insights, a few raised eyebrows, and maybe one too many food puns.
Hosted on Acast. See acast.com/privacy for more information.
Overnight Experts is an invitation to join Geer and Colter as they dive headfirst into the twists and turns of today’s cultural landscape. Each episode unpacks a timely topic, from cancel culture and industry plants to OnlyFans and deep fakes, offering sharp takes on what it all means for business.
Hosted on Acast. See acast.com/privacy for more information.
