Geer and Colter are two of Australia’s leading communications strategists, pioneering Accenture Song’s media footprint in Australia, Having spent a combined 27 years delivering strong business outcomes for an impressive portfolio of clients, the pair have established themselves as invaluable cultural excavators and experts in discerning what matters to consumers today and tomorrow.
Overnight Experts is an invitation to join Geer and Colter as they dive headfirst into the twists and turns of today’s cultural landscape. Each episode unpacks a timely topic, from cancel culture and industry plants to OnlyFans and deep fakes, offering sharp takes on what it all means for business.
Hosted on Acast. See acast.com/privacy for more information.
Geer and Colter are two of Australia’s leading communications strategists, pioneering Accenture Song’s media footprint in Australia, Having spent a combined 27 years delivering strong business outcomes for an impressive portfolio of clients, the pair have established themselves as invaluable cultural excavators and experts in discerning what matters to consumers today and tomorrow.
Overnight Experts is an invitation to join Geer and Colter as they dive headfirst into the twists and turns of today’s cultural landscape. Each episode unpacks a timely topic, from cancel culture and industry plants to OnlyFans and deep fakes, offering sharp takes on what it all means for business.
Hosted on Acast. See acast.com/privacy for more information.
Well… that’s what they want you to think.
In this week’s episode of Overnight Experts, Chris and Sam dig into one of the music industry’s dirtiest open secrets.....the Industry Plant.
From Drake’s label-engineered come-up to the suspiciously polished debuts of internet “nobodies,” the line between discovery and design has never been murkier. These are the artists who “blew up overnight,” who sold you the story of the bedroom dreamer while being quietly fertilised by million-dollar marketing plans.
We unpack how major labels manufacture momentum, planting artists in playlists, seeding viral moments, and fine-tuning personas until “authentic” becomes just another algorithmic setting. Because in 2025, fame isn’t found, it’s forecast.
But maybe the bigger question is… does it matter? If the hooks hit and the streams climb, do we really care who’s pulling the strings?
Tune in as Chris and Sam get into the roots, rumours, and receipts behind the “industry plant” phenomenon, where the soil of success is anything but organic.
Hosted on Acast. See acast.com/privacy for more information.
