Geer and Colter are two of Australia’s leading communications strategists, pioneering Accenture Song’s media footprint in Australia, Having spent a combined 27 years delivering strong business outcomes for an impressive portfolio of clients, the pair have established themselves as invaluable cultural excavators and experts in discerning what matters to consumers today and tomorrow.
Overnight Experts is an invitation to join Geer and Colter as they dive headfirst into the twists and turns of today’s cultural landscape. Each episode unpacks a timely topic, from cancel culture and industry plants to OnlyFans and deep fakes, offering sharp takes on what it all means for business.
Hosted on Acast. See acast.com/privacy for more information.
Geer and Colter are two of Australia’s leading communications strategists, pioneering Accenture Song’s media footprint in Australia, Having spent a combined 27 years delivering strong business outcomes for an impressive portfolio of clients, the pair have established themselves as invaluable cultural excavators and experts in discerning what matters to consumers today and tomorrow.
Overnight Experts is an invitation to join Geer and Colter as they dive headfirst into the twists and turns of today’s cultural landscape. Each episode unpacks a timely topic, from cancel culture and industry plants to OnlyFans and deep fakes, offering sharp takes on what it all means for business.
Hosted on Acast. See acast.com/privacy for more information.
Old McDonald had a farm… click click click click click. And on that farm he bought some likes, some streams, some views, some followers and maybe even a questionable
Cannes win?!
In this week’s episode of Overnight Experts we explore “Click Farms” and while the concept of ‘bots’ or artificially-inflated digital metrics isn’t new the prevalence and
sophistication of this practice is accelerating.
Hosted on Acast. See acast.com/privacy for more information.
