Episode 99What truly influences the essence of a company's culture? In this episode, workplace culture expert Shelly Smith joins Jamie to explore how founders can either shape or damage their team's culture without even realizing it. From simple daily routines to strategic decisions concerning personnel, learn what is truly necessary to cultivate a culture that can grow alongside your business.About the Host:
What truly influences the essence of a company's culture? In this episode, workplace culture expert Shelly Smith joins Jamie to explore how founders can either shape or damage their team's culture without even realizing it. From simple daily routines to strategic decisions concerning personnel, learn what is truly necessary to cultivate a culture that can grow alongside your business.
LinkedIn: https://www.linkedin.com/in/jamestshanks
About the Guest:
Shelley Smith is the Founder and CEO of Premier Rapport, a consultancy focused on shaping high-performance workplace cultures. With decades of experience, she helps business owners and leaders align people strategies with business goals. Her approach is grounded in clarity, accountability, and daily cultural reinforcement, empowering organizations to improve both top-line growth and bottom-line results.
LinkedIn: https://www.linkedin.com/in/shelleydsmithpremierrapport/
Episode Summary:
In this episode of Outsource to Profit, Jamie discusses team culture with workplace culture strategist Shelly Smith, the founder of Premier Rapport. They explore the key factors that drive scalable team culture, such as how founders inadvertently influence the cultural tone, often without even realizing it. They emphasize that building a strong culture is an ongoing process that requires daily effort.
Jamie shares some real-life examples, like when his company helped a team member in Bangladesh with a home down payment, and how these gestures can significantly impact company morale beyond just policies and perks. Shelly explains the importance of intentionally creating, documenting, and reinforcing culture daily, and provides insights into signs that founders should be attentive to, such as when previously vocal team members become quiet.
Through vivid metaphors like hydration versus dehydration, and nurturing culture like tending a garden every day, Shelly underscores the importance of spending time with employees to build culture. She also points out that subtle signals often precede larger issues like disengagement or high turnover, and suggests simple actions like casual chats, walking around the office, and regular one-on-one meetings to strengthen company culture.
From identifying early signs of trouble to empowering "culture carriers" within the organization, this episode serves as a practical guide for founders looking to cultivate a positive and thriving company culture.
What You'll Walk Away With:
Culture is not created in a single day. It is continuous daily.
Dehydrated teams result from neglected values.
Founders shape the culture, but everyone contributes
Psychological safety reveals proper team health
Silence is the early warning sign of disengagement
#WorkplaceCulture, #PeopleFirst, #FounderLeadership, #PsychologicalSafety, #EmployeeEngagement, #CultureMatters, #HRLeadership, #RetentionStrategy, #TeamAlignment, #ModernLeadership
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