On this episode of Niched, Matt sits down with the Founder of international streetwear giant, Culture Kings Simon Beard.
Together, they delve into the power of personal branding and its role in business success. Simon shares his journey, revealing how he built his brand and why he believes the journey is everything when it comes to growth and success.
You'll hear about the Three M’s that shape strong personal brands, the importance of defining your mission, and why becoming the source of information in your industry can set you apart.
The discussion also dives into the business side of branding, covering topics like in-house personal branding and paid marketing investment. Simon sheds light on the role of a marketing manager, the undervaluation of creativity, and what truly makes the best-performing ads.
Enjoy the episode.
Chapters
0:00- Introducing Simon Beard
1:30 Why Simon chose Personal Branding?
6:30 The Journey is Everything
8:20 The Three M’s
12:30 Define Your Mission
16:20 Be the Source of Information
18:00 Sponsorship
19:00 In-House Personal Branding
23:30 Paid Marketing Investment
28:20 The Role of the Marketing Manager
32:40 Creativity has been Undervalued
35:00 What are the Best Performing Ads?
39:00 The Simon Beard Brand
46:00 Outro
Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/
Connect with Matt:
Instagram: https://tinyurl.com/4fxvhsta
LinkedIn: https://tinyurl.com/3ak2e7a3
Connect with KYU Media:
Website: https://kyumedia.com/
Instagram: https://tinyurl.com/ysz9dfb9
LinkedIn: https://tinyurl.com/3pzxj56b
On this episode of Niched, Matt sits down for a chat with Australian comedy legend Dave "Hughsey" Hughes.
Together, they'll delve into the fascinating world of stand-up comedy, exploring both the creative and business sides. Hughsey share’s his personal process, revealing how he tests and refines his jokes. You'll hear about the inevitable failures and triumphs that come with being a comedian, and how they can impact their performance.
The conversation will also touch on the importance of a positive mental attitude when pursuing any worthwhile goal, including the seemingly impossible task of making people laugh for a living.
Enjoy the episode.
Chapters:
0:00 - Introducing Dave Hughes
2:00 - The addiction of making people laugh
4:20 - Hughesy’s First Gig
9:00 - You HAVE to choose who you want to be (Responding to Feedback)
13:00 - Will you pay me to be funny??
17:40 - Hughsey on Hey Hey It’s Saturday
19:00 - Testing Jokes & Journaling
21:40 - A message to Hughesy’s Cab Driver
24:18 - “Stand up Comedy is my Jam”
27:00 - Life is Utterly Ridiculous
28:48 - How important is it to be marketable?
30:00 - The Comedian Career Ladder
37:00 - You’ve got nothing to lose in life so live in the now!
42:00 - Tips for Entering Comedy
Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/
Connect with Matt:
Instagram: https://tinyurl.com/4fxvhsta
LinkedIn: https://tinyurl.com/3ak2e7a3
Connect with KYU Media:
Website: https://kyumedia.com/
Instagram: https://tinyurl.com/ysz9dfb9
LinkedIn: https://tinyurl.com/3pzxj56b
This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/
This week on Niched, Matt sits down with the Global Pastor of C3 Church, Pastor Phil Pringle.
Matt and Phil unpack the age-old, controversial question of the difference between running a business and leading a church. They delve into Ps. Phil's passion for the creative arts and his mission to revitalise their importance in the Church. Ps. Phil shares his journey in getting C3 Church to where it is today, what it took, and the differences that set them apart as a church.
Ps. Phil is a mastermind; not only is he the Global Pastor of one of the largest churches in the world, but he is also a renowned author, founder of Oxford Grammar School and Order of Australia recipient, among other accomplishments.
Enjoy the episode!
Chapters
0:00 - Intro
5:30 - Church planting
8:00 - The early years of Phil Pringle
11:50 - Finding the workers to do the work
13:00 - Laziness is the fastest way to failure
16:00 - The difference between running a business and leading a church?
19:40 - More about the who, less about the how
26:00 - 10% of our destiny is inside us
29:25 - The core team
32:52 - Why choose one church over another?
35:31 - The C3 culture
39:18 - How Phil Pringle remains relevant
42:58 - Speaking to the needs of the time
44:11 - The Church judges the symptoms not the root cause
45:00 - Social media is the new sky news
46:57 - The anonymous ridiculers
48:00 - Jesus brings youthfulness
49:25 - The intentional plan behind success
53:41 - Close in prayer
Links:
https://www.instagram.com/philpringle/
Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/
Connect with Matt:
Instagram: https://tinyurl.com/4fxvhsta
LinkedIn: https://tinyurl.com/3ak2e7a3
Connect with KYU Media:
Website: https://kyumedia.com/
Instagram: https://tinyurl.com/ysz9dfb9
LinkedIn: https://tinyurl.com/3pzxj56b
This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/
This week KYU Media founder, Creative Director and Personal Branding Sensei Matt Purcell answers some burning questions around personal branding & breaks down three tips to get you started on the Journey of personal branding.
Also.. stick around to the end for something exciting! :)
Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/
Connect with Matt:
Instagram: https://tinyurl.com/4fxvhsta
LinkedIn: https://tinyurl.com/3ak2e7a3
Connect with KYU Media:
Website: https://kyumedia.com/
Instagram: https://tinyurl.com/ysz9dfb9
LinkedIn: https://tinyurl.com/3pzxj56b
This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/
This week on Niched, Matt sits down with co-founder of Health & Nutrition Platform Equalution, Jade Spooner.
Everything from the beginning of Equalution and the challenges with starting a tech business with no money all the way through to Jade’s passion to empower founders and entrepreneurs. Relationship is at the heart of Jade’s methodology and Matt unpacks how that made a hugely positive impact on the growth of Equalution.
Chapters:
0:00 - Intro
3:15 - Business School?
5:00 - ChatGPT
5:50 - How did Equalution start?
7:50 - Relationship with Food
9:30 - The Tech Challenge
12:30 - What is Equalution to the customer?
15:30 - From Shame and guilt to empowerment, Better not Perfect
17:50 - ROI for your brand
18:50 - People put on this planet to solve problems
20:20 - The Drop shipping Era
24:00 - Quickfire Questions
27:20 - Social Media & UGC
29:00 - What is Jade doing now?
Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/
Connect with Matt:
Instagram: https://tinyurl.com/4fxvhsta
LinkedIn: https://tinyurl.com/3ak2e7a3
Connect with KYU Media:
Website: https://kyumedia.com/
Instagram: https://tinyurl.com/ysz9dfb9
LinkedIn: https://tinyurl.com/3pzxj56b
This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/
This week on Niched Matt sits down with world renowned makeup artist Rae Morris to unpack how she went from a caravan park in Brisbane to doing makeup on the world stage for the likes of Hugh Jackman, Naomi Campbell and Pink. Rae shares her stories & struggles with feeling’s of imposter syndrome and comparison and they get into how to age gracefully and be confident in who you are!
Rae is a legend, she’s gone from Makeup artist, to author, to entruprenuer. Rae’s journey through life has shaped her into where she is today.
Enjoy the episode.
Chapters:
0:00 - Intro
1:50 - Was the goal always to be a makeup artist?
7:00 - Tall Poppy Syndrome
8:30 - How 3 seconds change Rae’s life!
13:40 - What is the secret to success?
18:00 - Comparison
22:00 - Rae’s Clients
27:30 - The problem with being pretty!
33:00 - Don’t be afraid of ageing
38:40 - Rae Morris the Brand
43:20 - Looking at the Rae Morris makeup brushes
49:00 - What makes a brand “luxury”?
Links:
Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/
Connect with Matt:
Instagram: https://tinyurl.com/4fxvhsta
LinkedIn: https://tinyurl.com/3ak2e7a3
Connect with KYU Media:
Website: https://kyumedia.com/
Instagram: https://tinyurl.com/ysz9dfb9
LinkedIn: https://tinyurl.com/3pzxj56b
This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/
Attention, entrepreneurs and business owners! Listen in! Picture this: How on earth do you tackle the ever-changing economic rollercoaster while still knocking it out of the park for your customers?
Well, guess what? In this bonus episode of Niched, Matt chat’s with Will Buckley, the Country Manager from Xero Australia. They're gonna dig into all things money and break down Xero’s latest "Money Matters" report. It's all about what's up with business owners in Australia right now and the hurdles they're facing.
#ad
Links:
Money Matters Report: https://tinyurl.com/yckhx7tt
Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/
Connect with Matt:
Instagram: https://tinyurl.com/4fxvhsta
LinkedIn: https://tinyurl.com/3ak2e7a3
Connect with KYU Media:
Website: https://kyumedia.com/
Instagram: https://tinyurl.com/ysz9dfb9
LinkedIn: https://tinyurl.com/3pzxj56b
This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/
Ever thought about starting your own podcast? It's a question that pops up for just about everyone. This week, Matt sits down for a chat with Leah Harris, the Executive Producer of Podcasts at Spotify AU/NZ. They dive deep into the podcasting world, covering everything you've been curious about. Leah's got an impressive track record, having worked on some of Australia's hottest podcasts like "Who is Daniel Johns?" & "The Inspired Unemployed". She's here to tackle some of the common podcasting questions: Should you actually start one? What's the very first step? And how can you give your podcast the best shot at hitting it big?
Links:
https://open.spotify.com/show/73Ed659YIeD2ehM3gw1Nf7
Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/
Connect with Matt:
Instagram: https://tinyurl.com/4fxvhsta
LinkedIn: https://tinyurl.com/3ak2e7a3
Connect with KYU Media:
Website: https://kyumedia.com/
Instagram: https://tinyurl.com/ysz9dfb9
LinkedIn: https://tinyurl.com/3pzxj56b
This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/
Episode 1 Coming 23rd August 2023
Welcome to Niched, the podcast for the entrepreneur's, personal brands, the thinkers and doers who want to grow their business and reach the masses whilst being in tune with their values.
Niched is Hosted by founder of KYU Media and serial entrepreneur Matt Purcell, we interview Australia's top minds about their niche - frameworks, strategy and lessons learned.
Matt and the KYU media team also share masterclasses on marketing, branding, social media tips to grow your business.
Get in touch at kyumedia.com or on socials @kyu.media
