Building a COMMUNITY not just a COMPANY | Niched with Jade Spooner

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Niched.

KYU Media

9 episodes

2 days ago

Niched is for the entrepreneur's, personal brands, the thinkers and doers who want to grow their business and reach the masses whilst being in tune with their values. Hosted by founder of KYU Media and serial entrepreneur Matt Purcell, we interview Australia's top minds about their niche - frameworks, strategy and lessons learned. Matt and the KYU media team also share masterclasses on marketing, branding and social media tips to grow your business. Get in touch at kyumedia.com or follow us on socials @kyu.media

Entrepreneurship

Business

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All content for Niched. is the property of KYU Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Building a COMMUNITY not just a COMPANY | Niched with Jade Spooner | EP3

Niched.

33 minutes 56 seconds

2 years ago

Building a COMMUNITY not just a COMPANY | Niched with Jade Spooner | EP3

This week on Niched, Matt sits down with co-founder of Health & Nutrition Platform Equalution, Jade Spooner.

Everything from the beginning of Equalution and the challenges with starting a tech business with no money all the way through to Jade’s passion to empower founders and entrepreneurs. Relationship is at the heart of Jade’s methodology and Matt unpacks how that made a hugely positive impact on the growth of Equalution.

Chapters:

0:00 - Intro

3:15 - Business School?

5:00 - ChatGPT

5:50 - How did Equalution start?

7:50 - Relationship with Food

9:30 - The Tech Challenge

12:30 - What is Equalution to the customer?

15:30 - From Shame and guilt to empowerment, Better not Perfect

17:50 - ROI for your brand

18:50 - People put on this planet to solve problems

20:20 - The Drop shipping Era

24:00 - Quickfire Questions

27:20 - Social Media & UGC

29:00 - What is Jade doing now?

Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/

Connect with Matt:

Instagram: https://tinyurl.com/4fxvhsta

LinkedIn: https://tinyurl.com/3ak2e7a3

Connect with KYU Media:

Website: https://kyumedia.com/

Instagram: https://tinyurl.com/ysz9dfb9

LinkedIn: https://tinyurl.com/3pzxj56b

This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/