Scaling to $600M: Simon Beard’s Marketing Secrets | Niched with Simon Beard

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/56/26/41/56264160-8f63-3ecc-abc5-211438fd7940/mza_3724327895876228118.jpg/600x600bb.jpg

Niched.

KYU Media

9 episodes

2 days ago

Niched is for the entrepreneur's, personal brands, the thinkers and doers who want to grow their business and reach the masses whilst being in tune with their values. Hosted by founder of KYU Media and serial entrepreneur Matt Purcell, we interview Australia's top minds about their niche - frameworks, strategy and lessons learned. Matt and the KYU media team also share masterclasses on marketing, branding and social media tips to grow your business. Get in touch at kyumedia.com or follow us on socials @kyu.media

Entrepreneurship

Business

RSS

All content for Niched. is the property of KYU Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38762337/38762337-1692585418948-8f8774f5f7021.jpg

Scaling to $600M: Simon Beard’s Marketing Secrets | Niched with Simon Beard | EP7

Niched.

46 minutes 14 seconds

9 months ago

Scaling to $600M: Simon Beard’s Marketing Secrets | Niched with Simon Beard | EP7

On this episode of Niched, Matt sits down with the Founder of international streetwear giant, Culture Kings Simon Beard.

Together, they delve into the power of personal branding and its role in business success. Simon shares his journey, revealing how he built his brand and why he believes the journey is everything when it comes to growth and success.

You'll hear about the Three M’s that shape strong personal brands, the importance of defining your mission, and why becoming the source of information in your industry can set you apart.

The discussion also dives into the business side of branding, covering topics like in-house personal branding and paid marketing investment. Simon sheds light on the role of a marketing manager, the undervaluation of creativity, and what truly makes the best-performing ads.

Enjoy the episode.

Chapters

0:00- Introducing Simon Beard

1:30 Why Simon chose Personal Branding?

6:30 The Journey is Everything

8:20 The Three M’s

12:30 Define Your Mission

16:20 Be the Source of Information

18:00 Sponsorship

19:00 In-House Personal Branding

23:30 Paid Marketing Investment

28:20 The Role of the Marketing Manager

32:40 Creativity has been Undervalued

35:00 What are the Best Performing Ads?

39:00 The Simon Beard Brand

46:00 Outro

Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/

Connect with Matt:

Instagram: https://tinyurl.com/4fxvhsta

LinkedIn: https://tinyurl.com/3ak2e7a3

Connect with KYU Media:

Website: https://kyumedia.com/

Instagram: https://tinyurl.com/ysz9dfb9

LinkedIn: https://tinyurl.com/3pzxj56b