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Motherhood Anthology: Photography Education for a Business You Love
Kim Box from the Motherhood Anthology
160 episodes
6 days ago
Welcome to The Motherhood Anthology podcast: photography education to create a business you love. This podcast will serve as an invaluable resource to guide you in the world of motherhood photography and owning your own successful photography business. Tune in weekly to hear from us and some of our most admired friends and colleagues as we share some of our greatest tools, how-tos, successes, failures, and everything in between.
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All content for Motherhood Anthology: Photography Education for a Business You Love is the property of Kim Box from the Motherhood Anthology and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Motherhood Anthology podcast: photography education to create a business you love. This podcast will serve as an invaluable resource to guide you in the world of motherhood photography and owning your own successful photography business. Tune in weekly to hear from us and some of our most admired friends and colleagues as we share some of our greatest tools, how-tos, successes, failures, and everything in between.
Show more...
Visual Arts
Arts,
Business,
Careers,
Entrepreneurship
Episodes (20/160)
Motherhood Anthology: Photography Education for a Business You Love
Episode 149 - Selling More Prints with Pic-Time: Tools & Strategies That Convert Part 1
If you've been waiting for the right moment to prioritize print sales, this is it. The last quarter of the year isn't just busy, it's when your clients are most ready to invest in tangible memories. The strategies shared in this episode can help you create gallery experiences that feel personal, professional, and impossible to resist. Your images deserve to be printed, and your clients deserve to experience them in a way that lasts. Be sure to tune in next week for part two of this conversation where we'll continue exploring even more ways to maximize your print sales with Pic-Time. Topics Covered in Part 1: Why printing matters in a digital-first world The origin story of Pic-Time Creating personalized gallery experiences The power of smart automation for print sales Why Q4 is your biggest sales opportunity How to use Black Friday campaigns effectively Pre-designed products and packages that convert Check out Pic-Time: https://www.pic-time.com/ Connect with The Motherhood Anthology Join TMA! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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6 days ago
32 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 148 - Amy Porterfield on Success, Ambition, and the Trust Recession
In this episode, Kim is joined by New York Times bestselling author and digital marketing expert Amy Porterfield for an honest conversation about success, ambition, and what it really takes to build a business you love. Amy shares how she defines success now versus ten years ago, the challenges of being a female breadwinner out-earning her husband, and why taking care of your physical and mental health directly impacts your income. This conversation goes beyond tactics to explore identity, relationships, navigating the current trust recession in marketing, and the power of community in building sustainable success. Topics Covered: How Amy's definition of success has evolved from focusing on money in the bank to prioritizing marriage and family happiness The reality of leaving a dream job with Tony Robbins and the messy first years of entrepreneurship Why hiring help earlier matters more than wearing solopreneurship as a badge of honor Navigating marriage dynamics as a female breadwinner and the importance of open communication How physical and mental health directly impact your ability to make money in business The trust recession in marketing and why getting more personal with your audience is essential right now Building community and finding your people as an entrepreneur Practical rapid-fire advice on taking action, choosing where to focus your limited time, and betting on yourself Connect with Amy Porterfield: https://www.amyporterfield.com/ Connect with The Motherhood Anthology Join TMA! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠
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1 week ago
49 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 147 - The Messy Middle: When to Outsource vs. What to Own in Your Photography Business
Starting over in a new market can feel overwhelming, especially when you're moving to one of the most competitive photography cities in the country. But what if that challenge is exactly what you need to step into the next level of your business? In this episode, Ali Payne talks with Kayla Victor of Kayla Mari Photography about navigating this major transition by investing in business coaching, deciding what to outsource versus what to own, and building a brand identity that truly serves her goals. We talk about: How understanding your brand at its core helps you attract the right clients and build confidence in your business Deciding what to outsource and what to keep The difference between destination market strategy and local market strategy, and why SEO became a priority in a new city Why business coaching was the right investment during a major transition, and how to know when it's time to seek outside support The one sentence that shifted Kayla's mindset from panic to confidence when she was freaking out about the move Growth often requires getting uncomfortable and seeking outside support. Whether you're navigating a big transition or simply trying to figure out where to focus your energy next, this episode offers clarity and encouragement to keep moving forward. Connect with Kayla: https://www.kaylamariphotography.com Connect with The Motherhood Anthology Join TMA! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠
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2 weeks ago
44 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 146 - Selling More Artwork with Marie Elizabeth
What if offering artwork actually saved you time instead of taking it? Marie Elizabeth transformed her photography business from $99 sessions into a sustainable full-time career by working just 4-6 days a month with average sales of $3,000-$4,000. In this episode, she walks through the five critical pitfalls that keep photographers from profitable artwork sales and exactly how to avoid them. Topics Covered The Time Myth and Why Artwork Creates Freedom Discover why offering artwork with ordering appointments actually frees up your schedule, allowing you to work with fewer clients at higher price points while creating real margin in your life. Not Integrating Artwork Into Every Touch Point Learn why artwork can't be an afterthought and how to weave it naturally into your website, discovery calls, planning appointments, and ordering sessions so clients expect it from the start. Overwhelming Clients With Too Many Options Find out why Marie only offers three artwork options and how simplicity converts while lengthy product menus push clients toward digital files. Not Sharing About Artwork Enough Understand the marketing strategy behind consistent artwork visibility, including sharing about products regularly on Instagram and featuring them throughout your website. Leaving Clients to Make Decisions Alone See why busy luxury clients need guided ordering appointments to actually follow through on purchasing artwork instead of defaulting to digital files. Not Believing in Your Offerings Explore the mindset work that helped Marie go from $99 sessions to confidently presenting $4,000 albums, including practical strategies like affirmations and focusing on value over price. Marie's Marketing Strategy Learn the specific tactics Marie implemented—SEO, blogging, and consistent Instagram presence—that transformed her booking rate and attracted ideal clients ready to invest in artwork. Referenced in This Episode HoneyBook - Client management platform Indie Print Co - Premium album supplier Marie's Photography Resources - Courses and templates Luxe & Legacy Podcast - Co-hosted by Marie Elizabeth and Amber Courtney Guest Bio: Marie Elizabeth Marie Elizabeth is a motherhood photographer, educator, and co-host of the Luxe & Legacy Podcast. After transitioning from teaching, she built a thriving photography business working 4-6 sessions per month with average sales of $3,000-$4,000, primarily in artwork. She specializes in helping photographers create luxury businesses rooted in artistry, exceptional client experience, and profitable workflows. Connect with Marie: Instagram: @marie.elizabeth.photo Website & Courses: marie-elizabethphotography.com Podcast: Luxe & Legacy (with Amber Courtney of Light Livin Photography) Connect with The Motherhood Anthology Join TMA! ⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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3 weeks ago
51 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 145 - From $500 All-Inclusive to $4K: How Do I Build on This Success?: Hot Seat with Shannon Griffin
Brittany Barb went from charging $500 for shoot-and-burn sessions to making her first $4,000 sale by adding in-person viewing parties. Shannon Griffin offers advice on keeping this success going by talking about products earlier in the process and showing confidence when presenting options. Key Topics Covered: Creating memorable client experiences that naturally lead to higher sales Setting product expectations before the shoot, not after Positioning yourself as the expert who solves problems for busy clients Removing technical barriers that hold you back from offering premium products Building genuine connections instead of "selling" to make clients feel comfortable investing Connect with Shannon: https://www.shannongriffin.com, Connect with Brittany: https://www.brittanybarb.photography Join the e-mail list: ⁠⁠https://membership.themotherhoodanthology.com/membership-waitlist⁠⁠ Join TMA! ⁠⁠⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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1 month ago
52 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 144 - The Messy Middle: When Business Momentum Takes You the Wrong Direction
Family and newborn photographer Abby Park shares her journey of redirecting her successful photography business away from profitable weekend and evening shoots to prioritize family time. She discusses the challenge of recognizing when business momentum is taking you in a direction that no longer serves your values, and how she communicated these boundary changes to existing clients while maintaining her business relationships. In this episode, we discuss: Understanding when success is pulling you away from your core values and family priorities The evolution from client-led scheduling to photographer-driven boundaries, and the confidence required to make this shift How to frame business changes as benefits rather than limitations Balancing the demands of a growing photography business with the realities of parenting four children ages 4-9 Moving beyond traditional metrics of busy schedules and high booking rates to define success as being present across all spheres of life and so much more! Connect with Abby: https://abbyparkphotography.com https://www.instagram.com/abbyparkphotography/ Join the e-mail list: ⁠https://membership.themotherhoodanthology.com/membership-waitlist⁠ Join TMA! ⁠⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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1 month ago
26 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 143 - The Elizabeth Messina Process (Part 2)
In part two, Elizabeth Messina dives deep into the behind-the-camera experience of her photography sessions and shares her thoughtful approach to post-shoot curation. She reveals how she creates an atmosphere where clients feel like guests first, subjects second, and explains her "immersive photography" philosophy where the entire experience becomes part of the session. Key Takeaways: Show up even when you don't feel like it Create atmosphere and connection before performance Curation is where the art lives Give tangible gifts to clients And more! Elizabeth Messina's sanctuary for creatives: ⁠https://theartedept.com⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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1 month ago
29 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 142 - The Elizabeth Messina Process (Part 1)
In the first part of this riveting 2-part interview, photographer Elizabeth Messina shares how she evolved from being too shy for photos to confidently teaching others about her craft. She believes successful photography businesses start with creating excellent work you're proud of, not just clever marketing. Key Takeaways: Start with good work: Build your business on photography you actually love, not just marketing tactics Growing confidence takes time: Overcoming shyness and learning to trust your vision Balance art with client needs: Serve clients while still making time for your own creative work Focus on what you control: During slow periods, improve your portfolio and skills instead of worrying about what's not working Join us next week for Part 2! Elizabeth Messina's sanctuary for creatives: https://theartedept.com Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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1 month ago
41 minutes

Motherhood Anthology: Photography Education for a Business You Love
BONUS REPLAY: The Secrets to True Light & Airy Photography: Creating Consistent, Cohesive Galleries with Katie Lamb
In this episode, Katie Lamb returns to dive deep into the elements that create a true light and airy photography style. With 17 years of experience as a light and airy photographer, Katie breaks down the key components of this popular aesthetic and dispels common misconceptions. Episode Highlights: The three key elements that define light and airy photography: soft neutral tones, clean creamy skin tones, and soft shadows How to choose client wardrobes that enhance the light and airy style What to look for in locations: great light, the right types of trees, open sky, and appropriate grass height The difference between clean light vs. muddy light and how to identify both Why overexposing doesn't equal light and airy (and can actually ruin your images) Tips for metering properly for skin tones using spot metering How to position yourself and clients to create soft light even in harsh lighting conditions Use code TMA at checkout for exclusive podcast listener discounts on Katie's master level courses at katielamb.com. Connect with Katie: ⁠https://www.katielamb.com/⁠ Master the Light and Airy Style Course: https://www.katielamb.com/courses (Don't forget the coupon code "TMA" - our exclusive discount stacks when she's running a special!) Connect with TMA: Website | Membership | Courses: ⁠www.themotherhoodanthology.com⁠ Free Community: ⁠https://www.facebook.com/groups/themotherhoodanthology ⁠ Our Instagram: ⁠instagram.com/themotherhoodanthology⁠ Connect with Kim: Site: ⁠https://kimbox.com ⁠ IG ⁠https://www.instagram.com/kimbox 
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2 months ago
21 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 141 - The Messy Middle: Navigating Your Way to a Profitable Photography Business (Pt 1)
Welcome to the messy middle! In this new monthly segment, Ali from the TMA team is bringing us conversations about what the messy middle looks like when it comes to building a photography business you love. In this first episode of the messy middle, Ali is sharing a glimpse into her own personal messy middle of moving to a new area and playing the long game of building meaningful relationships that ultimately have helped her kickstart this new chapter of her business. Join the e-mail list: https://membership.themotherhoodanthology.com/membership-waitlist Join TMA! ⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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2 months ago
16 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 140 - From 20% to 70% Open Rates: The Email Secrets Photographers Need to Know
In this episode, Dawn Richardson from Flodesk joins us to tackle the biggest pain points photographers face with e-mail marketing. Dawn shares how, before she joined the Flodesk team, she built a six-figure photography business with just 300 highly engaged e-mail subscribers. The team dives deep into practical strategies for improving open rates, the importance of regular list cleaning, and why sending from a custom domain email is non-negotiable for serious photographers. Topics Covered: Email deliverability fundamentals: why consistency beats surprises and how to avoid the spam folder List management strategies: cleaning unengaged subscribers, segmentation, and focusing on quality over quantity Improving email performance: subject lines, personal storytelling, technical setup, and understanding key metrics Building authentic connections through targeted campaigns and personal newsletters that drive real business results And so much more! Connect with Dawn: Use our affiliate link for 50% off Flodesk: https://flodesk.com/c/N12FH6 Connect with Dawn on IG: https://www.instagram.com/itsdawnrichardson/ Join TMA! ⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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2 months ago
56 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 139 - Why Email Marketing Actually Works for Photographers (Real Results + Templates)
Social media keeps changing its rules, but email marketing is something you actually own and control. Shannon Vondy shows how she saved her photography business in 2020 by learning email marketing the right way —making $13,000 in one year just from sending emails to her clients. If you're tired of depending on Instagram and Facebook alone to reach your clients, this episode will teach you how to build real relationships through email that lead to more bookings. Key Themes: Own your audience instead of renting it - Why email is safer than social media for reaching your clients Build relationships, not just send ads - How sharing personal stories gets you more bookings than just promoting your services Your subscribers actually want to hear from you - Getting over the fear of "annoying" people who signed up for your emails Make sure your emails get delivered - Simple tricks to land in the inbox instead of spam folders Create an email routine that works - How to send emails regularly without it feeling like a chore Turn everyday life into email content - Easy ways to write interesting emails that show your personality Getting started with email marketing - What platform to choose and how to set up your first email list Connect with Shannon: https://www.theemailclub.co https://www.instagram.com/mrs.vondy Free Welcome Email Template: https://www.theemailclub.co/free-email-template2025 Free eBox (1 month of what to say to your email list): https://www.theemailclub.co/ebox-tma-podcast 14 day free trial on TMA to Flodesk: http://themotherhoodanthology.com/flodesk Join TMA! ⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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2 months ago
45 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 138 - Hot Seat with TMA Mentor Suzy Brown
We're trying something new today with our first-ever hot seat coaching session! I'm joined by TMA mentor Suzy Brown as we dive deep into helping Tifa Zhou, a Chicago lifestyle photographer who's transitioning from part-time to full-time work. This format gives you a front-row seat to real coaching in action, and I think you'll find so much value in hearing both the struggles and solutions that come up when you're scaling your photography business. ✨ Topics Covered ➡️ How to shift from mini sessions to full storytelling sessions when you're craving more meaningful work ➡️ The Instagram curation mistake that's sabotaging your bookings (and how to fix it by sharing work that scares you) ➡️ Strategic pricing moves: making weekdays your standard rate and charging premium for weekends ➡️ Why "if it makes you ill, it's probably the right move" - pushing past fear to share your best work ➡️ Self-worth practices that make raising your prices easier (plus Suzy's powerful daily confidence ritual) Suzy's program: https://simplybysuzy.mykajabi.com/offers/a2bHbbMK/checkout, Join TMA! ⁠⁠⁠Enrollment link ⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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3 months ago
55 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 137 - Is AI the New SEO?
Just when we think we have SEO figured out, everyone's telling us to worry about AI searches instead. Are you getting bombarded with ads claiming SEO is obsolete and we need to learn entirely new skills? Us too! But here's the truth: you don't need to panic or buy another course. The same strategies that get you found on Google will get you found in AI searches too. ✨ Topics Covered ➡️ Why SEO isn't dead - the same fundamentals that work for Google work for AI searches like ChatGPT ➡️ How to optimize your content for both traditional and AI search with proper keywords, meta descriptions, and image naming ➡️ The growing importance of blogging with specific, helpful content that answers real client questions ➡️ How social media posts are now getting indexed and showing up in AI searches (game-changer!) ➡️ The TMA Marketing Suite - our new done-for-you monthly marketing package that saves you time and makes consistent marketing effortless Connect with Melissa: https://melissaarlenaphotography.com/photographers/ Join TMA! ⁠⁠Enrollment link ⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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3 months ago
30 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 136 - Photography Pricing Psychology: Why Raising Prices Isn't Enough (And What Actually Works)
This week, guest host Ali Payne is joined by photographer, educator, and pricing coach (and return guest expert!) Kristin Sweeting to talk about something most photographers struggle with: pricing. But this isn’t your typical “just charge more” advice. Kristin breaks down the emotional, psychological, and systemic patterns that keep creatives undercharging, overworking, and feeling stuck. We discuss what actually shifts when business owners stop trying to earn their worth and start structuring their pricing around sustainability, joy, and long-term growth. If you’ve been spinning your wheels trying to hit new income goals or wondering why raising prices hasn’t worked the way you hoped, this conversation offers a compassionate (but no-nonsense) reset. ✨ Themes Covered ➡️ Why mindset—not just math—matters when setting prices ➡️ Common emotional blocks that sabotage pricing decisions ➡️ How creative entrepreneurs unknowingly build businesses that drain them ➡️ What it means to design a “capacity-based” pricing model ➡️ The connection between personal growth and financial sustainability ➡️ Small shifts that lead to big breakthroughs in profitability and ease Connect with Kristin: https://kristinsweeting.com https://dangerschool.com Join TMA! ⁠Enrollment link ⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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3 months ago
54 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 135 - Spend Money to Make Money: TMA Member Lacee's $7,000 Sale Proof
This week, guest host Ali Payne is joined by Oklahoma City photographer and TMA success story, Lacee Smith. Through candid conversation, Lacee reveals the mindset shifts, educational investments, and clear boundaries that helped her double her income and reclaim her time. ✨ Themes Covered ➡️ The importance of strategic, long-term investment in photography education ➡️ Building a business that honors both motherhood and personal values ➡️ The unmatched power of community in the entrepreneurial journey ➡️ Tips for evaluating what’s “worth it” when investing in your business ➡️ and so much more! Connect with Lacee: Lacee's Website - https://laceesmithphotography.com/ Lacee's IG - https://www.instagram.com/laceesmithphotography Join TMA! Enrollment link - https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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3 months ago
37 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 134 - Simple Marketing Systems for Busy Photographers
Overwhelmed by marketing your business? Returning guest and TMA mentor Annemie Tonken is back on the podcast today, offering a refreshingly grounded, human-first approach. Originally a live session inside the membership, Annemie shares a powerful framework, the Marketing Windmill, to help creatives finally get consistent, strategic, and aligned in their marketing efforts without burning out. If you've ever felt like you’re shouting into the void on social media, or you’re drowning in content creation without a clear plan, this one's for you. ✨ Themes Explored ➡️ Why most creatives struggle with consistency and variety in marketing—and how to fix it ➡️ The “Marketing Windmill” framework: social media, email, content, and buzzworthy campaigns ➡️ How AI (including custom GPTs) can support—not replace—your creative process ➡️ Personal branding as a trust-builder: why people connect more with your Costco stories than your portfolio ➡️ Email marketing strategies that actually work, from welcome sequences to lead magnets to consistent sending ➡️ Reclaiming your time by building marketing systems that run even when you’re busy being human (or a mom of six) & so much more! Connect with Annemie: Annemie's Website - https://www.thiscantbethathard.com/ Enroll in TMA: Enrollment link - https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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3 months ago
53 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 133 - Joy as Business Strategy: How Energy Work Increases Your Photography Profits
In this episode, Suzy Brown joins the podcast to talk about how managing your energy as a photographer directly impacts your bottom line. We're diving deep into why so many of us feel burned out even when we love what we do, and how doing the inner work actually makes you a better business owner and photographer. Energy management isn't just self-care - it's a business strategy Learn to separate your identity from your work Create space for yourself first Master the art of grounding yourself Discover how your personal joy becomes your biggest competitive advantage And so much more! Connect with Suzy: Suzy's website - https://simplybysuzy.com/ Suzy's IG - https://www.instagram.com/simplybysuzy/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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4 months ago
1 hour

Motherhood Anthology: Photography Education for a Business You Love
Episode 132 - From $950 to $2,800 Average Sales: The Virtual IPS Strategy That Changed Everything
When the path you’re on doesn’t align with the life you want, how brave are you willing to be to change it? In this episode, Jacqueline Benet shares what it looked like to walk away from a PhD and a stable 9-to-5 job to pursue full-time photography... and why she doesn’t regret a thing. Her story is a powerful reminder that creative work can be both deeply fulfilling and financially sustainable, especially when you build a business rooted in values, purpose, and thoughtful strategy. 🔹 Why your “past life” (and all its degrees) isn’t wasted 🔹 How Jacqueline transitioned from all-inclusive to a la carte pricing—and more than doubled her average sale 🔹 What it really takes to prepare for a full-time creative leap (and how her family made it work) 🔹 The importance of building a client experience that makes people feel seen—and spend more 🔹 Jacqueline’s take on wedding work, portraiture, and why brand curation across Instagram accounts matters Connect with Jacqueline: Jacqueline's Website - https://jacquelinebenet.com/seattle-maternity-photographer Jacqueline's IG - https://www.instagram.com/jacquelinebenet.motherhood/ Jacqueline's Podcast - https://open.spotify.com/show/31Qht3jwiQO3K56AVrJNCG?si=3d26393e628d4d63 Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 
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4 months ago
45 minutes

Motherhood Anthology: Photography Education for a Business You Love
Episode 131 - Up 44%: What's Working for Annemarie Hamant in 2025
 If the 1st half of 2025 was a little slower for you, you aren’t alone.  MANY photographers are experiencing economic shifts this year. But today's guest? She's having a great year and she's here to spill the beans about HOW. In today's episode, Annemarie Hamant shares how she’s up 44% by leaning into high-touch client relationships, SEO-driven lead generation, and pricing models that actually fit her life. Why marketing simplicity and strong inquiry processes are outperforming complicated funnels How shifting her pricing to all-inclusive has increased both bookings and client satisfaction The long game of building trust, relationships, and repeat clients through genuine personal connection Why SEO and Google visibility have become non-negotiable pillars of her lead generation And so much more! Connect with Annemarie: https://annemariehamant.com/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠ IG ⁠⁠⁠⁠https://www.instagram.com/kimbox 
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4 months ago
52 minutes

Motherhood Anthology: Photography Education for a Business You Love
Welcome to The Motherhood Anthology podcast: photography education to create a business you love. This podcast will serve as an invaluable resource to guide you in the world of motherhood photography and owning your own successful photography business. Tune in weekly to hear from us and some of our most admired friends and colleagues as we share some of our greatest tools, how-tos, successes, failures, and everything in between.