In this episode, we sit down with Max Britton, CEO of Sunder Energy, Army veteran, mentor, and one of the driving forces behind one of the largest solar sales organizations in the country. From his early days serving in Iraq, to a career pivot from lobbying to door-to-door solar sales, Max shares powerful lessons on leadership, resilience, and building long-term success in an often volatile industry.
We cover his military background, the leap of faith that took him into solar, the importance of perspective, navigating honor in business, and the growth of Sunder Energy into a company with thousands of reps and hundreds of millions in commissions paid out. Max also opens up about leadership challenges, maintaining culture, financial literacy, and finding balance between ambition, family, and personal growth.
If you’re in sales, leadership, or simply looking for timeless lessons on perseverance and integrity, this conversation is a must-watch.
Chapter Markers00:00 – Meet Max Britton, CEO of Sunder Energy01:00 – Army Service & Leadership Lessons02:30 – From Lobbyist to Solar Entrepreneur05:00 – Faith, Values & Life Reset07:30 – Honor and Integrity in Business11:00 – Sales Rep to CEO Journey15:00 – Building Culture & Leadership at Sunder22:00 – Gratitude, Growth & Long-Term Success32:00 – Solar Industry Challenges & Future Opportunities38:00 – Financial Literacy for Sales Professionals45:00 – Work-Life Balance, Sacrifice & Family49:00 – Paradigm Shifts & Social Media Strategy55:00 – Advice to Younger Self
Connect with Max Britton and Sunder Energy:
https://www.instagram.com/maxbritton19k/?hl=en
https://sunderenergy.com/
If you enjoyed this conversation with Max Britton, make sure to like the video, subscribe for more powerful episodes on sales, leadership, and entrepreneurship, drop a comment with your biggest takeaway, and share this with someone who’s chasing growth—and don’t forget to hit the bell so you never miss an update.
#MaxBritton #SunderEnergy #SolarEnergy #SalesLeadership #Entrepreneurship #BusinessGrowth #LeadershipLessons #SolarIndustry #FinancialLiteracy #CEOJourney
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