The traditional social media advertising formula is broken for most businesses. CPMs have made the cost advertising much more expensive. Increased competition has made advertising noisy. And most smaller brands aren't seeing success with social ads. We've spoken to so many entrepreneurs who have been frustrated they're not seeing the same results they were on social media from years back. The good news is there's a new way to do social advertising that blends organic and paid. In this e...

I had the honor of sitting down with my good friend, Jessica Kennedy. I wanted to talk to Jess because she's got a fascinating journey, one that I've witnessed from the start of her business. Jess had a very successful career at a Top 4 Accounting Firm. But even with all her professional growth, she felt like she was in the wrong line of work. So she left and pursued her passion, coaching. We'll go through how Jessica made the decision to leave, how she grew her business, navigating being pre...

In this episode we talk about marketing specifically for small businesses. We go through the common challenges and mistakes many smaller businesses make, how to overcome them, and how to grow into a larger business.

In this episode I had our CMO and COO join me to discuss what marketing and business strategies will change in 2025. We discuss everything from paid ads to creative trends, as well as new platforms that will emerge as opportunities for brands.Follow Adam Benjaminhttps://instagram.com/adamcbenjamin/https://tiktok.com/@adamcbenjaminVisit the Agency Websitehttps://wearestarke.com/

In this episode we talk about how to create a real marketing strategy. I say "real" not to imply that other strategies aren't. But many strategies are conceptual and lack practical application. In this episode you'll learn:1. Determining where to advertise2. Building a funnel based on consumer psychology3. Understanding the variables for conversion4. How to track success5. How to adapt based on what's happening.

In this episode we talk about creating ads that actually work. If you're going to run social advertising, creating high performing ads is essential. It doesn't matter how good you are at platform execution if you don't nail the ads.

In this episode I sit down with our CMO, Emerson Guerrero, to discuss how a brand can go from $0 to $1,000,000 in sales.This information comes directly from the work we've done and brands we've worked with at our agency. $1M is an arbitrary number, but it signifies a milestone.I hope you enjoy this, but more importantly I hope it provides value that you can use in your company.

We started testing TikTok shop when it launched, and after 6 months we've determined that it can be a massive opportunity for ecommerce brands. In this video, we'll talk about the 3 main features that make TikTok shop powerful. Combine that with the fact that TikTok has the highest daily usage rate of of all the social platforms, and you're got massive potential.

META Ads have changed. What worked in years past doesn't work today. In this episode, we'll cover:- What's different about META Ads in 2024- What strategies are working now- Testing and scaling campaigns- Measuring the success of creative- The importance of the actual ads now vs in years past- How to think through attribution- The correlative effect of META on other platforms- Using Google as a part of your META campaignAnd a whole lot more! To watch the entire episode on YouTube click h...

If your marketing strategy isn't working, you may be going to broad. There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one. This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to reach.

Are you struggling with generating revenue? Do you understand the metrics behind profitability? Knowing your customer acquisition cost vs the lifetime value of that customer will help you understand the path to profits. It'll also help you learn whether a campaign is doomed from the beginning. The CAC to LTV ratio changes based on the industry. We'll break down 3 examples. 1. Businesses with a good chance of repeat purchases.2. Business with a high chance of repeat purchas...

Business is going back to basics. Social advertising and pixel changes combined with higher CPMs are making marketing fundamentals a priority. In this episode we run through the three stages of growing a business in 2024.If you want to get the visuals to this episode, check it out on YouTube:https://www.youtube.com/watch?v=MN-KAq48rBw&t=98s

SEO isn't dead, but it's changed and you should rethink whether it's a viable strategy for your business. Ultimately, your goal is conquer search, not SEO. That means you need to think through whether Google ads or SEO is the best way to do so. I'll break down where and when to invest in SEO, and the three rules behind determining whether SEO is right for you.

Too many entrepreneurs spend way too much time on the wrong aspects of growing a company. This leads to wastage and ultimately failure. Knowing what to focus on and what isn't actually that important is key to success. In this episode we'll break down where to focus your energy, and what to avoid.

Great brands know how to build hype before launching new products, but you can too. We'll explore how companies like Apple and Tesla strategically build hype that leads to massive sales, and how you can do so too.

Building a business is nuanced and very specific based on the vertical and the resources available to the entrepreneur. However, there are some fundamentals that everyone should keep in mind. In this episode we'll break down the six stages that you'll need to progress through on the road to building a profitable company.

This is a question I get a lot, go all in on content creation to build awareness or focus on paid advertising. It's a nuanced question and it really depends on your goals and resources. In this episode I break down what you need to keep in mind as you make your decision.

Henry Ford said "Stopping advertising to save money is live stopping your watch to save time". Pulling back on your ad budget when times are tough, especially if paid ads is the primary driver of your business, is a road to disaster. What you want to do is instead focus on increasing the efficiency of your marketing spend.

Brand positioning is one of the places many businesses fail. Most of the time because they don't actually take the steps to properly identify all the different characteristics of a brand, and what they mean to the customer. In this episode, I'll walk you step by step through the process of positioning your brand successfully. If you want to download the Brand Essence Chart and fill it out yourself for your company, you can get it here: https://linktr.ee/adamcbenjamin

Most businesses only focus on customers that are going to convert quickly. If you ask them, they would say they focus on everyone but if you evaluate their strategies you'll see that the vast majority of those efforts target early conversions.This leaves massive amounts of revenue on the table and will stifle growth. We'll go through how to implement strategies that capture immediate conversions while grooming the next wave of buyers.