The traditional social media advertising formula is broken for most businesses. CPMs have made the cost advertising much more expensive. Increased competition has made advertising noisy. And most smaller brands aren't seeing success with social ads. We've spoken to so many entrepreneurs who have been frustrated they're not seeing the same results they were on social media from years back. The good news is there's a new way to do social advertising that blends organic and paid. In this e...
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The traditional social media advertising formula is broken for most businesses. CPMs have made the cost advertising much more expensive. Increased competition has made advertising noisy. And most smaller brands aren't seeing success with social ads. We've spoken to so many entrepreneurs who have been frustrated they're not seeing the same results they were on social media from years back. The good news is there's a new way to do social advertising that blends organic and paid. In this e...
How to build a marketing strategy you can follow and execute
Marketing Simplified with Adam Benjamin
25 minutes
1 year ago
How to build a marketing strategy you can follow and execute
In this episode we talk about how to create a real marketing strategy. I say "real" not to imply that other strategies aren't. But many strategies are conceptual and lack practical application. In this episode you'll learn:1. Determining where to advertise2. Building a funnel based on consumer psychology3. Understanding the variables for conversion4. How to track success5. How to adapt based on what's happening.
Marketing Simplified with Adam Benjamin
The traditional social media advertising formula is broken for most businesses. CPMs have made the cost advertising much more expensive. Increased competition has made advertising noisy. And most smaller brands aren't seeing success with social ads. We've spoken to so many entrepreneurs who have been frustrated they're not seeing the same results they were on social media from years back. The good news is there's a new way to do social advertising that blends organic and paid. In this e...
