Description: It’s not your prices that are the problem, it’s what you believe about them. Dog professionals tell us all the time: “People won’t pay that.” But the truth is people aren't saying that. You are. In this episode, we talk about the mindset, money stories and hidden fears that stop brilliant dog professionals charging what they’re worth. You’ll hear: The iceberg of selling and what’s hiding under the surface How your beliefs shape every sales conversation Why “I can’t charge that much” is the biggest lie you tell yourself How to stop pricing from fear and start pricing from value What happens when you finally own your worth Selling isn’t about pushing. WE COVER:  The biggest mindset blockers we see around selling and how to recognise and get rid of them.  The reason the belief that “people won’t pay xyz” nearly always turns out not to be true - just something you´ve got used to telling yourself.  The Gucci vs Poundland analogy you didn’t know you needed.  How your thoughts, emotions and behaviours are all connected under the surface.  How to spot when your actions and beliefs don’t match.  Why if your actions and beliefs don’t match, you’ll feel the wobble, every time and what to do about it.  Why the price clients have in mind when they approach you is largely down to how you market, message, and position your business. BEST MOMENTS “If the pain is high enough, if the problem is big enough, they will find the money.” “Those prices should already be double. I know my mortgage is, everything is so why not anything else?- It´s not because dog training (pricing) is stuck in the 90s .” “It comes right back down to the bottom of the iceberg … what you are believing.” “This all goes back into that below the iceberg bit, because you can have shitty beliefs which lead to shitty thoughts, which lead to shitty emotions.” “Ask yourself what are you doing when it comes to sales that is not serving you.” We want to know.... Would you listen to a super deep-dive episode? like a full-on, Stephen Bartlett-length kind of thing? Please let us know by sending us a quick “do a long Stephen Bartlett or no f**king way” message to:hello@caninebusinessacademy.com. SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business- Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co- founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Description: Most trainers try to sell by posting "So many spaces left to class on XXX", "Want help with your dog, get in touch", essentially “buy my thing"… then wonder why it doesn’t work and convince ourselves that selling is icky. This Selling Season episode shows you how to sell every day without being salesy: build trust, show your face and name, mix value with clear asks, and stop keeping your offers a secret. We cover: The CBA jab–jab–jab, right hook (how to balance value with the ask) Why faceless pages kill trust (name, photo, voice — or no sale) Lives with 3 viewers, crickets on posts — and why you keep going Events/shows: how to start real conversations (and stop being a wallflower) The long game: lurkers who read for 6–12 months… then buy Awareness → Authority → Offer: make it easy to choose you Our motto still stands: Giving a shit is the strategy. Getting shit done is the method. For reward-based, force-free trainers who care deeply and want that care to pay off this is how you sell without the ick. KEY TAKEAWAYS Most people feel uncomfortable or “icky” about selling. They don´t want to be salesy, braggy or pushy. Allowing yourself to carry on fearing selling leads to missed opportunities.  Bombarding your audience with constant buy now posts erodes trust. Relentless self-promotion turns people off. Consistently show up, share your story, and let your audience see the real person behind the brand. Focus first on providing value - educate, offer insights, tips and simple solutions.  When trust is established, sales follow naturally – often, after months of “silent” observation by your future clients. Consistent, authentic effort, despite not hearing anything back, eventually pays off. It enables people to trust you. Be realistic. Don´t be disappointed when only a few people actually buy. Not everyone is going to need what you offer. Be patient, and you will sell to those who do need your service. BEST MOMENTS “Selling should not be seen as dirty, as icky.” “If you're selling a service that you wholeheartedly believe in and you know it's going to get a result for somebody, why the hell should you not sell it? .” “There are lots of times where your clients are lurking... you don’t feel like anybody’s watching, but they’ve been watching everything you do.” “If you’re not talking about it, nobody knows anything about it. For me, selling should be something you do every single day.” “Selling should not be, in our opinion, that icky, horrible thing where you’re just ramming something down somebody's neck.” EPISODE RESOURCES Previous sales episode - https://podcasts.apple.com/gb/podcast/you-cant-help-dogs-if-youre-broke/id1727170978?i=1000731878365 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION: We’re diving deep into what ethical sales really look like when you care about dogs, people, and doing business the right way. We break down: Why cash is the lifeblood of your business (and not a dirty word) How to be the bouncer of your own nightclub i.e. who gets in, who doesn’t Why cramming your packages with PDFs and “extras” isn’t value, results are We also talk money mindset, confidence, taking payment on the call, and how to drop that “please don’t answer” panic before every discovery chat. You can care deeply and charge properly. It's not selling out, it's running a sustainable, ethical business that helps more dogs and humans long-term. Giving a shit is the strategy. Getting shit done is the method. KEY TAKEAWAYS There really is nothing “icky” about sales. If you have something someone needs, you are actually doing them a good turn by telling them about it. Selling with purpose means offering your services in a way that genuinely serves your clients, while aligning with your values. The aim is to make sales that benefits everyone involved. When you know you truly have the solution that person is seeking, selling becomes much easier.  Focusing on delivering real value and results, automatically leads to financial success. Build your confidence in the service you offer. If something needs tweaking to make it better, tweak it. Don´t sell by undervaluing what you have to offer. Each sale needs to be a genuine win-win. Both you and your client need to get something of value from the transaction. Ensure you are targeting people you can genuinely help and that you are happy to work with. It is far easier to sell a simple, highly targeted service than it is to try to sell something complicated. Make it really quick and easy for the person to pay. BEST MOMENTS “We are talking about selling with purpose.” "I don't want to be the world's best kept secret, because it doesn't help anybody." "It really baffles my brain that as business owners, we think that selling is a bad thing."  "Why can't you make money and still be the most caring person ever?" "If all the win is for the client and you're losing out, how is that sustainable?" "You will burn yourself out. You'll overwhelm yourself, you'll wish you hadn't included all that stuff that you've included." SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION In this episode, Jo & Vicky sit down to talk about – using systems in your business. On the surface this sounds like a boring subject, an episode you might be tempted to skip. But, when you invest in the right business systems and learn to use them well you end up saving a huge amount of time and money, which also greatly reduces your stress levels. Listen in to learn how to choose the right systems, buy them at the right time and use them in a productive way. KEY TAKEAWAYS A CRM system helped Vicky and Jo streamline their appointment management, automate reminders, invoicing, client sign up and more. The right CRM gives you an overview of each client, so you can target them with the right messages and products. Start simply, and when you are ready to scale, invest in the systems you will need to manage a larger customer base. The right CRM will improve your customer experience and ensure all leads are followed up on. Automating your social media is a huge win. Consistent posting builds trust and the algorithm loves it. Avoid shiny object syndrome. Only buy what you need and don´t waste time trying to learn the features you don´t need to use yet. AI tools like ChatGPT can become a strategic partner in your business. Jo explains how she has trained it and which version to use. AI is a great writing assistant. Don’t overcomplicate your website. Bloat stops people finding what they need. Remember, human connection is still your most powerful business tool. Don´t automate everything, still make those personal calls, reply in person and comment. BEST MOMENTS “Business systems sounds really boring, but you know us, we're going to jazz it up. We're going to CBA it up.” “If you are serious about building your business purposefully, you do need to invest in those systems.” “That's where the systems really come in, because you do get a lot of time back if you use them appropriately, and it's at the right time in your business to use them.” “For A CRM system, our biased verdict is Keap. We do have an affiliate code that we can give you to get you a storming deal with them.” “I’m a big, big advocate of chat, GPT and AI.”     EPISODE RESOURCES http://www.keapnow.com/canineplaybook SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION In this episode, Jo & Vicky are joined by Jason Light, Director at PACT (Professional Association of Canine Trainers). They provide ABTC recognised courses and a support network for dog trainers who want to build ethical, resilient practices that grow fast and stand the test of time. PACT is known for its welfare-first, science-led approach to assessing  and training dog professionals.  Today's conversation isn't about competing voices. It's about exploring how we can collectively support trainers and behaviourists to build sustainable, ethical practices that work for them. KEY TAKEAWAYS PACT training is a combination of online and in-person. It is a highly flexible and supportive way to learn. At PACT they find ways to tick multiple business strengthening and ethical boxes with one activity.  Imposter syndrome holds most trainers back. There are several root causes PACT will help you to overcome yours. Counter-intuitively, knowing how you can exit your business, e.g. sell it, is freeing and empowering. Collaboration, not competition, is the future of the dog training industry. Practical examples of this working in the real world are discussed.  Building sustainable, ethical practices is essential. Sustainable includes building a business that will provide you with an income for decades to come. Compassion fatigue is a key reason trainers leave the industry. PACT provides training and support to address this issue. For long term success, business skills are just as important as dog knowledge.   There are lots of ways to work that enable you to only do the things you like doing and are good at. Jason explains how. BEST MOMENTS “How can we have a truly sustainable business in every sense? - the financial sense, longevity, resilience, as well as the social and economic benefits that you can achieve.” “We’re seeing more behaviourists and trainers cross referring between each other.” “You can do it (PACT training) flexibly in your own time, but the in-person days are kind of fixed.” “We're really passionate about showing best practice... a really modern way of doing business.” “At PACT we find ways to tick multiple boxes with one activity.”  “I made a whole career out of finding fantastic people that do brilliant stuff and getting their support and paying them for it.” EPISODE RESOURCES https://www.pact-dogs.com Free taster courses - https://www.pact-dogs.com/pactfreecourses SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION Are you struggling to find the perfect work-life balance? In this episode, Jo & Vicky challenge the very idea of work-life balance and explain why for them keeping both their personal and work lives ticking along in harmony is more of a dance than a balancing act. They explore what it really means to thrive as an entrepreneur, parent, and individual.  Jo & Vicky share several honest stories about how they achieve what they really want in both their business and personal lives, resist pressure to follow societal norms and avoid burnout. They demonstrate why flexibility, self-awareness, and embracing your unique “dance of life” is what actually leads to greater satisfaction and success. KEY TAKEAWAYS Chasing an idealised version of work-life balance that is impossible to achieve only leads to burnout. Instead embrace the “dance” and learn to adapt and be flexible. Don´t let society dictate what you prioritise. You and your partner know what really matters.  Define success on your own terms and regularly review where you are and whether you still feel that way. Keep the channels of communication open in all areas of your life. Accept that what you prioritise is going to change over time. Self-awareness is essential. Understand what really matters to you, your strengths and limitations. Be realistic about what you can get done. Allow yourself sufficient time and make sure you recharge your batteries enough. Recognise the dead ends you go down e.g. endlessly creating to do lists instead of taking action. Come up with effective strategies to break those negative behaviours. Ask yourself what your ideal life looks like in all areas of your life. Be realistic, at times you do have to sacrifice one thing to achieve another. But don´t fall into the trap of doing this becoming your norm. Don´t push things too far. BEST MOMENTS “We don't like the word balance - we prefer the word dance.” “It's impossible to achieve complete balance.” “The more you understand yourself, the more you'll be able to help others understand you.” “Allow yourself to go with the flow a bit.” “There is no business police. You can change whatever, whenever you want to change it.” “The choices that we made and continue to make every single day in this business, there is a cost to it.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION What does it really take to build a successful business partnership—and how do you navigate the bumps along the way? In this candid episode, Jo & Vicky discuss the real-life journey of their business partnership. They share the highs, lows, and the lessons learned.  Jo & Vicky cover understanding personality differences, improving communication, and not killing each other in the first few months. They share how embracing self-awareness transforms your relationships with clients as well as your business, and how to turn the challenges of partnering up into opportunities that create a far stronger business than one you could develop alone. KEY TAKEAWAYS Regularly communicate openly and honestly with your business partner to address challenges early. Understand and make allowances for both your own and your partner’s personality types and working styles. Embrace self-awareness and be willing to work on your personal growth for the benefit of the partnership. Clearly define roles and expectations, but be ready to help each other as you learn and grow together. Be patient with each other. Don’t be afraid to seek external help, especially when you are facing challenges. Jo & Vicky hired a mentor to help them grow. Make time to work on the business, not just in the business, to accelerate growth and decision-making. Use structured frameworks like DISC profiling to improve collaboration and understanding. Ask open questions to encourage discussion rather than just yes/no answers. E.g. This is my idea, what do you think about it? Accept and leverage each partner’s unique strengths instead of trying to change each other. BEST MOMENTS “That's how I knew you were the right person, because we want to achieve the same thing.” “I think it’s more intense than marriage … it can be make or break as to whether that business works.” “I love our journey, it’s really fun looking back on it.” “It works because I’m you and you are me.” “You  need to keep having the conversations of what we are prepared to do for the business and what we're not prepared to do." “It is that dance that you have to learn.” EPISODE RESOURCES Andy Nisivic episode - https://podcasts.apple.com/gb/podcast/the-impact-your-personality-profile-has-on-your/id1727170978?i=1000668232509 https://onedegree.uk – DISC personality profiling SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION Are you holding back from putting yourself out there and sharing your achievements because you fear being judged? Today, Jo & Vicky look at the real reasons behind self-doubt, imposter syndrome and a reluctance to self-promote, that holds so many business owners back. They explain how embracing your unique story and confidently sharing your wins inspires others while also accelerating the growth of your business.  They share practical strategies that enabled them to overcome imposter syndrome and share what they knew. A move that enabled them to build their training businesses, create The Canine Business Academy, reach and help hundreds of people and win awards. KEY TAKEAWAYS Sharing your achievements and what you offer is not about ego. It´s about serving your audience. If you say nothing, people never know there is a solution available for their problem. Overcome imposter syndrome by recognizing your unique strengths and focusing on your purpose. Be the bouncer of your own club. Define your audience – people you can genuinely help and work with effectively. Then, focus on attracting them. They will truly appreciate what you offer. Be authentic and share your story, it builds trust. It´s OK to turn people off. What you offer and how you work is not going to suit everyone. You are not a good fit - they don´t need you and you don´t need them. If you don´t take what you do seriously other people won´t either. Your job is not a hobby. Confidence comes naturally once you are clear about who you are, what you stand for and what you have to offer. Personal development matters, it is the main fuel for your business growth. Without authenticity, confidence and overcoming imposter syndrome you can´t grow very fast. Celebrating true wins, even if they are small ones, inspires both you and others. BEST MOMENTS “If something inside you will not shut the f**k up…  that needs to get out to the world, and it’s your job to do it.”  “Everything comes back down to purpose. What do you want to achieve? Who do you want to help?” “If you keep it a secret, which effectively is what a lot of you are doing… You’re doing those people out there that need you, your knowledge, and what you’ve got a disservice.” “It's not that I'm a bigger person than you or a better person than you. It's just that I know who I am, and that's it.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION In this episode, Jo & Vicky tell you more about what you can expect and achieve by attending their first Canine Business Academy Conference on 11-12 September at Village Hotel, Solihull. They explain who the conference is for, how it will help you with personal development, mindset, business strategies and growth, networking and working collaboratively so that you can grow faster. If you've not yet got your tickets, there's still time – You just need to book here - https://www.caninebusinessacademy.com/cba-conference-2025 KEY TAKEAWAYS If you are a force-free trainer or a behaviourist that is ready to move from winging it, only just making enough money to get by, to running your business with purpose and confidence, the CBA conference is definitely for you. Conferences are a great place to genuinely connect with others. You cannot beat the support of people who are following a similar path to you.  Networking creates opportunities to work with other dog business owners, so you can both be more effective and both make a better profit.  The speakers and mentors all offer insights and advice based on real-world experience. Expect plenty of Aha moments. The CBA conference is designed to empowers attendees to become more self-aware,  improve their mindset and grow their confidence. It supports both personal and professional development. BEST MOMENTS “The bare minimum salary somebody (a single person) needs to live a very basic life in the UK is £28k.” “What life do you want to be leading? What do you want your business to look and feel like? All of this comes down to literally mapping out that roadmap.” “Every decision you make is going to impact not only that financial goal, it's going to impact how you're spending your time.” “Don't think that we're getting rich from this conference because we are not. It's the complete opposite, actually. But there's a bigger picture.” “When we talk about a roadmap, we do mean staying on a track, but what we don't mean is literally that tunnel vision of sticking your fingers in your ears.” EPISODE RESOURCES If you´ve enjoyed or benefited from any of our podcasts, courses or our book. https://share.google/wgGEcJzpJGZu0xIRY - Please click this link or copy and paste it into your browser and leave us a review on our Google business listing. Joseph Rowntree Report £28k income - https://www.jrf.org.uk/a-minimum-income-standard-for-the-united-kingdom-in-2024#:~:text=A%20single%20person%20needs%20to,prices%20all%20rose%20in%20April. SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com https://www.caninebusinessacademy.com/cba-conference-2025 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION In this episode, Jo & Vicky shatter the "saturated market" myth. They explain how to turn your fear that there is too much competition in your area into a strategic advantage. It pushes you to take a fresh look at your business and identify your unique offering and gaps that need filling. You become more effective at making would-be customers more aware of why you are worth hiring instead of the competition, all of which enables you to continue charge enough to make a good living. Listen in to learn how to turn competition into your greatest opportunity, instead of joining the “race to the bottom”. KEY TAKEAWAYS Don't automatically assume that competition means there are not enough clients to go around.  Most areas have a lot more dogs than service providers can serve. You only need a limited number of clients to succeed. You don't need to attract every potential client, just the right ones for your business. Avoid the "race to the bottom". Lowering your prices rarely helps. However, there can be a place for genuine special offer campaigns. Focus on your unique value and delivering high quality. Continue to charge what you are worth. Conduct a SWOT analysis to objectively assess your business strengths, weaknesses, opportunities, and threats. Jo & Vicky´s course includes a module on doing this. You can learn a lot from your competitors. New competition is an opportunity to review and strengthen your business. Identify weaknesses in your competitors´ businesses. Filling those gaps is an opportunity for you. Approach business challenges logically, stay confident in your unique offerings, and see competition as a chance for growth rather than a threat. BEST MOMENTS “Pivot into using it (competition) as an opportunity, rather than something to be scared of.” "Why am I stressing out so much that all these people are going elsewhere when I only need five new people to succeed." “I don’t want to lower my fees because then I’m going to have to work 10 times as hard to actually just put food on the table and pay my bills and deliver a s**t service whilst doing it.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION Are annoying clients really the problem, or could you be the source of some of their frustration? In this episode, Jo & Vicky reveal the surprising truth about why clients seem "annoying" and the role not managing customer expectations often plays when that happens. They explain how to master the art of clear communication, set realistic outcomes, and create services that truly serve both you and your clients.  If you've ever found yourself frustrated with "difficult" clients, this episode will change your perspective and give you the tools to create a more harmonious, successful business. Listen in to answer the question: Is the problem really my client, or is it me? KEY TAKEAWAYS Never assume clients fully understand what they are buying. Clearly communicate what clients can expect from your service, focusing on outcomes rather than just selling time or sessions. Set realistic expectations from the beginning, explain the process, potential challenges and the type of support they can expect. Be flexible and supportive. Avoid damaging your reputation by venting about clients in professional groups or online forums. Approach client communication with empathy. Try to understand why they might struggle to complete tasks. Be transparent about the time and effort required to achieve the required result. If you offer one-off sessions, make it clear that the problem won´t be 100% solved at the end. Regularly seek and incorporate client feedback to improve your service and communication. Be very clear about the work the client needs to do in between sessions, but be patient. Managing expectations is a multifaceted process that requires ongoing communication and support. BEST MOMENTS "Do they know what's coming next? Do they know what's expected of them? Or do you just spring stuff on them and then get annoyed that they're not doing the work." "Our role is to manage their expectations right from the outset." “You have to start asking yourself, ‘What do you want them to walk away with, and what do you want to walk away with?’” “It gets really messy, because you're essentially trying to sell an hour of your time, and you're not selling an outcome.” “Look at who you’re helping, what your service is supposed to do and how you can communicate that clearly.” "Some people find it a bit judgey, even though it's supposed to be constructive criticism." “It's not our job to be coming down them like a tonne of bricks.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION In this episode, Jo & Vicky announce the details of the very first Canine Business Academy Live event aka CBA Live. They share why they decided to do an in-person event and what you can expect when you attend. If you are a part of the dog world, someone who's working with dogs in some way, shape or form, someone who wants more for their business, more for their life, and more for themselves, this conference is for you. Regardless of what stage you're at, whether you're just starting out, are already turning over 6 figures or are somewhere in between, CBA Live is the right room for you. It´s time to transform your dog business, so secure your spot at CBA Live - https://www.caninebusinessacademy.com/cba-conference-2025. You really don´t want to miss this game-changing event. It will be 2 days of dog business inspiration, strategies that work and collaboration opportunities. KEY TAKEAWAYS Business and learning do not need to be stuffy; they can be fun. CBA Live will definitely be lively, fun and inspirational. Networking and collaboration feed growth, and the CBA Live event is the perfect place to meet like-minded people you can work with. You can expect practical, actionable advice from Jo, Vicky and their guest speakers. There will be great knowledge being shared on stage, but don´t underestimate the amount you will learn by chatting to fellow attendees. The event will have something for everyone regardless of what stage they are at in their business journey, including people who are just investigating joining the industry. BEST MOMENTS “We promise to make it something that will be unforgettable for all the right reasons.” "We want everyone to walk away feeling like they can do it, and they are worth it." “We´ve formed collaborations in those (live event) rooms that have been life changing.” “The CBA Conference means a lot to us.” “There will be dancing. There is no way that there will not be dancing.” “Positivity is what we're trying to bring, there'll be no negative vibes, nothing like that.” "We believe that everybody should love their business." "Business should be fairly simple. The simplicity is the strategy." SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION In this episode, Jo & Vicky look at something that a lot of entrepreneurs get wrong – following up with would-be or existing clients. Those dog business owners that fail to follow up in the right way are leaving a lot of cash on the table, so this episode is important.  Using the tried and tested strategies Jo & Vicky share will help you to stay in touch with existing customers so that when they need more dog-related services it is you that they will turn to.  They also cover making the right impression on potential clients, fully understanding what they need, demonstrating that you offer it and follow up in a way that will persuade them to buy. KEY TAKEAWAYS Develop the right mindset about follow up. It is not being pushy. Done the right way, it is actually helpful. People´s circumstances change, so they may say yes to something at a later date. Follow up with past clients to see if you can help them with something else. Only take on clients that are a good fit for you.  Focus on understanding the needs of your clients and what they are trying to achieve. When you do that you automatically make more sales. Often, during their initial contact, customers hold back a bit. Use gentle questioning to uncover what they actually need.  Most people are not naturally good at sales. They struggle to get the balance right, so don´t be discouraged. With sales, practice, definitely makes perfect. The more leads you follow up on, the better you become at making sales. Don´t let the fact that what you are offering has a high-ticket value put you off from following up. If a client needs that type of help, they will find a way to pay for it at some point. Remember you are trying to persuade the human, not the dog. BEST MOMENTS “If you can have a strategy that focuses on retaining your existing client base, your business is onto a winner.” "You may feel like it's icky and pushy and not your place to change somebody's mind." "You're not in the business of dogs. You are in the business of people…. really think about the person again and what they need." "You can't sell something that costs £997 to somebody that you don't believe is going to give them the outcome." “Ask the right questions… it shouldn’t feel like you are selling.” "It's not your job to persuade somebody. You don´t have to justify yourself. The person you are talking to has to see the value." “You have to come from that place of service and integrity, and you have to look at people as people.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION In this episode, Jo & Vicky look at the negativity bias that all humans have – the tendency to fixate on what is wrong and get unnecessarily worked up about it. Beating yourself up for past mistakes you made years ago, constantly comparing yourself unfavourably with others and being overly critical are all examples of our negativity bias taking over, which leaves you feeling stressed and deflated. In a gentle and sometimes funny way, Jo & Vicky share how to recognise negativity bias in yourself and stop it from ruining your day and holding you back. KEY TAKEAWAYS Every human has some level of built in negativity bias.  Some people are naturally more positive than others, but positivity can be learnt by even the most negative person. Using the example of social media, Jo & Vicky explain exactly how to recognise when your negativity bias is getting in the way and what to do about it. Comparing yourself with others is mostly pointless, each business is unique, so what others are doing might not be right for you. Being clear about what you want helps stop you  wasting time and energy, so you progress faster which makes it easier to stay ahead of negative thoughts. Continually looking back and kicking yourself for what you didn´t do is very counterproductive. Failure is absolutely not a bad thing. You need to fail to learn. Be realistic, things are going to go wrong. Reframe, you learn new skills and become more resilient. Don´t be afraid of being wrong and stop beating yourself up when you are. You're constantly learning and growing, so being wrong sometimes is normal. Stopping yourself getting angry about little things makes a huge difference to your overall positivity e.g. It's not being a keyboard warrior or shouting at the telly. Constantly whingeing about things with friends is an easy trap to fall into. BEST MOMENTS “Humans literally go to the glass half empty first.” “Train your brain to look at something other than the negative.” “If you're asking them what they would do, you're asking the wrong question.” “Allow yourself to fail…graciously.” “Be aware of how you are reacting.” “Stop comparing yourself to everybody else, you are on your own journey, and that is all you need to worry about .” EPISODE RESOURCES An overview of negativity bias studies - https://pmc.ncbi.nlm.nih.gov/articles/PMC3652533/#:~:text=There%20is%20ample%20empirical%20evidence%20for%20an,to%2C%20learn%20from%2C%20and%20use%20negative%20information SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION In this candid solo episode, Jo & Vicky discuss the true meaning of happiness, especially as it relates to your business life. They share why success isn't just about reaching financial milestones and the role embracing challenges plays in creating growth in both your personal and business life, which in turn boosts your happiness levels.  As well as the role understanding your personal goals, avoiding comparison, and finding fulfilment in your unique journey play in creating an enjoyable life. KEY TAKEAWAYS Happiness isn't just about money - it's about time, experiences, and being grateful for what you already have. Pausing and realising what you have already achieved boosts self-belief. Self-care isn't about following trends. It´s about finding what truly refreshes and realigns you personally. Don't compare your business journey to others, it is draining and pointless. Everyone's path to success is unique and requires different strategies. Happiness is not a destination you reach. It´s a feeling you experience in the present moment, even amid life's complexities. Being comfortable with discomfort is crucial. You will have difficult days. You can be happy overall even when specific areas of your life are challenging. Happiness is about overall balance, not perfection. Don´t delay happiness by saying I will be happy when xyz is done.  True success means designing a business that aligns with your personal lifestyle and goals, not someone else's definition of success. BEST MOMENTS "We all try and strive for this happiness thing." “Comparing yourself to others all the time is fu**ing exhausting, because nobody is you.” “What is your version of happy?” “It's not only double the income, it’s like half the work, it’s just a win, win.” "No matter what you do, there is always a cost to something. And you have to ask yourself, like, what cost are you willing to pay." "Recognise that there are going to be moments, more often than you would like, where it is going to feel painful." "Psychological pain can be just as painful, if not more than the physical." “If you never get pushed, you're never going to grow, you're never going to move forward.” "If you are not happy in this exact moment in time, then you are not living, in my opinion, because happiness is not a destination." EPISODE RESOURCES Gordon Burcham episode - https://podcasts.apple.com/gb/podcast/the-power-of-living-life-happy-and/id1727170978?i=1000679139891 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION In this episode, Jo & Vicky discuss "time vampires" - those sneaky activities that drain your productivity and steal your precious time. They share their own battles with the issue and explain how they deal with the temptation to spend hours on social media, scrolling, playing mobile games, pursuing hobbies and doing chores that can wait until they have finished what they are meant to be doing. They share practical ways to reclaim time, boost efficiency, and align daily actions with personal and professional goals. Approaches that enable you to enjoy a balanced family and personal life. KEY TAKEAWAYS Time vampires are anything that distracts you from doing what you need to be doing. Time vampires do not always involve screens. Some people get distracted by hobbies, walking the dog, even cleaning when they should be doing something else. If you identify just 3 or 4 things that suck up your time and stop doing them, you gain back hours every week, sometimes every day. Try deleting any apps that are sucking up your time. Setting aside time and blocking out all distractions enables you to double what you get done. Setting hard deadlines helps you to stay focused. Don´t be afraid to pay someone to do things for you e.g. the cleaning. But be sure to use the time that frees up productively. For a few days, or a week, track how you spend your time. You will be stunned by the results. Time blocking is a very effective way to free yourself from your time vampires. There is no right or wrong, everyone wants a different life, which means one person´s time vampire is someone else’s important task or leisure activity. Talk to your family and loved ones. Together come up with ways to balance how you and they spend their time so everyone´s needs are met. Where you spend your time and money reveals where your priorities are. BEST MOMENTS “You have to have the ability to be super critical of your own time and where you spend it.” “I reckon easily up to five hours a day I could spend on that game.” “I would binge six episodes of something in one night, and it would be two o'clock in the morning and I needed toothpicks to keep my eyes open .” “I will even procrastinate by making cups of tea.” “We all go through those periods where loved ones struggle with our choices.” EPISODE RESOURCES https://www.amazon.co.uk/90-Day-Brand-Plan-Competition/dp/1394221096 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION For this episode, Jo & Vicky are joined by veterinary behaviourist Dr. Katrin Jahn, who has 25+ years of veterinary experience and heads up Trinity Veterinary Behaviour in the UAE. Katrin shares her entrepreneurial journey including running a veterinary clinic in Abu Dhabi, creating an online educational platform that breaks down professional barriers, supports vets across the world and empowers them to serve pets and their owners better.  They discuss the importance of collaboration between veterinary professionals and dog trainers. The episode explores entrepreneurship, professional growth, and the power of having a clear mission in the pet care industry. KEY TAKEAWAYS Often behaviour and pain are intertwined. A dog that is in pain, not sleeping well, or with cognitive issues or anxiety cannot respond to training in the same way a healthy dog does. For trainers, being able to speak to and learn from a certified veterinary behaviourist or the animal's vet when they are struggling is transformative. If you notice something odd about the way an animal moves or behaves while being trained, groomed or cared for by you encourage the owner to take them to the vet. Support the owner and vet by precisely and concisely explaining what you have noticed.  Being surrounded by people who are working towards building their own business has a hugely positive impact. Katrin has worked with mentors at various stages to take her business forward. Having a coach gets you off the hamster wheel, enables you to see opportunities and create the life you really love. Note and examine every idea you have, even the off the wall ones, Katrin did and created an amazing new vet business model. BEST MOMENTS “Once you've worked that way (collaboratively), you almost think like, ‘Oh my God, why does everybody not work like this? .” “A lot of vets don't know enough about what trainers and behaviourists do.” “Being a little bit more kind of data oriented and trying to give precise information that the vet can then do something with helps.” “If your inner self isn't right, you can have the best strategy in the world, and it's not going to get you anywhere.” “I think (having a mentor) is almost a must have if you're wanting to create a business that's actually going to serve the clients you want to serve, but also serve you and make you happy. EPISODE RESOURCES https://trinityvetbehaviour.com https://www.facebook.com/groups/thepetbehaviourcommunity https://www.instagram.com/trinityvetbehaviour SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com http://quiz.caninebusinessacademy.com/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION In this episode, Jo & Vicky sit down together to address some of the issues other dog business owners have raised on their Facebook group and in other places online. Including when to give up your day job and do dog training full time, how to manage the uncertainty you are afraid of and building a strong foundation for your business. They also share how to follow up when people who have shown an interest in your service don´t get back to you and how to get over a reluctance to actively sell and become an effective salesperson. KEY TAKEAWAYS Do your research, make reasonable preparations, but be careful not to drift into waiting for that perfect moment to make the leap; it will never come. Preparing yourself mentally is essential. You have to accept that not everything is going to go smoothly and that you are going to have to push through and make your business work. Make sure your business is foundationally sound, so it can survive slow periods. Don´t just learn about dog training, build up your knowledge of business too. Consider niching down and getting really good at one thing. Being the best is an effective way of standing out. All business owners need to get good at sales. Jo & Vicky share some approaches that work. Be persistent. Follow up with people until they tell you to f**k off. Ask questions that enable you to find out more about what the person contacting you wants. Be attentive and show you care. During the sales call you are in service mode, working out what the person needs and how you can help them. BEST MOMENTS “You can always put something in the way, there is never the right time, unexpected bills will always come in.” “Mentally prepare for the fact that you are going to have to do some graft and are going to have squeaky bum moments.” “If your mindset is open and you are willing to learn a different way, go for it.” “The human race has been brought up in a world where sales is considered bad.” “You´ve got to get f**king good at sales.” “Assume they are coming to you for a reason.” EPISODE RESOURCES Jo´s story - https://podcasts.apple.com/gb/podcast/from-passion-to-profit-how-jo-scaled-her-dog-training/id1727170978?i=1000711087315 Vicky´s story - https://podcasts.apple.com/gb/podcast/the-power-of-coaching-a-story-of/id1727170978?i=1000710192544 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Jo & Vicky are joined by Kane Baron who runs Disruptive Media (formerly Progressive Media), the UK’s largest podcast agency. They specialise in branding and monetising content for commercial purposes, particularly podcasts and long form content. Kane learned his trade when Rob Moore, a serial entrepreneur who has clocked up billions of views across multiple media channels and has millions of followers, made him his business partner. To say Kane knows a thing or two about branding, marketing and building a business is an understatement. You can be sure that the advice he shares in this episode will be invaluable for you and your business.  If this episode leaves you hungry for more from Kane, why not join the Canine Business Academy - Kane is one of the mentors that delivers our pod classes - https://www.caninebusinessacademy.com/the-membership KEY TAKEAWAYS Business opportunities are everywhere. As a 5-year-old, Kane made £30 to £40 fetching drinks for guests at his parents´ wedding and being allowed to keep the change. Be curious, ask people about their businesses. When you do, you will see new opportunities for your own business. When you experience bad times, which you will, just keep going. Finding a good mentor is your shortcut to success. Because of their experience, your mentor will see potential in ideas you would otherwise dismiss. Listen to your customers’ moans, they tell you what they desperately need from you. Your USP, unique selling point. Productise yourself and your offering. When you do, making sales is far easier. Sell outcomes – tell the customer what they will get out of your product. If you don´t sell packages of lessons your customer won´t be with you long enough to see results. Don´t undervalue your product, it´s better to start high and maybe bring your price down a bit, than it is to start low. If you don´t reinvest you will stop growing. BEST MOMENTS "My speciality is branding (and monetising) content for commercial purpose."   "Said with love...suck it up. It's kind of what you signed up for."  "If you want to get incredibly successful in your business, go find a mentor.. it´s the shortcut."  "If you´ve started a business, you are now a salesperson, we all have to become salespeople."  “Investing in yourself is the best thing you could ever do .” “You don’t ever want to sell to the low end of the market. You always want to be reassuringly expensive.” “Productise yourself and your offering… that’s what allows you to up your prices.” EPISODE RESOURCES https://www.linkedin.com/in/kane-baron-064b0a178/ @thekanebaron SOCIALS AND IMPORTANT LINKS Take our business brain quiz now for FREE - http://quiz.caninebusinessacademy.com/ https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness www.caninebusinessacademy.com https://www.facebook.com/groups/caninebusinessacademycommunity/ Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION Have you ever felt that your dog business brand is just another generic logo with a paw print? If you have this is a must listen episode for you. Jo & Vicky are joined by Kate Hendry from Finbo Creative Studio who explains how to create a purposeful, authentic brand for your pet business.  She shares how to uncover your unique mission and what makes you different, then use that to build a brand that will get you noticed and remembered. Kate shares practical strategies that any dog business, regardless of size, will be able to use. KEY TAKEAWAYS Branding your business changes your mindset. It stops you from thinking of yourself as just a small local business and helps you to grow. Branded small businesses have an edge over large corporations. Their brands are more personal and easier for customers to identify with. Lean into the things that you are passionate about. Identify something that is different about you and build that into your brand e.g. If you sing while walking your dogs – you could be the singing dog walker. It can be a tiny thing, something that makes you more human and personable is ideal. Build a purposeful brand rather than a professional brand. It tells people so much more about who you are and what they will get from working with you. Don’t be afraid to niche down. Kate´s business really took off when she did that. Niching down provides clarity – you know exactly who you are targeting and how to reach them. A clear mission and what makes you different from the competition are the foundations on which to build your brand. People crave human connection, and when you are authentic and share who you are personally, customers will be drawn to you. Kate teaches people to tap into psychology to design their website and advertising materials to make customers more likely to buy from them. BEST MOMENTS “A brand is not just a flat thing. It can have a personality, and it can match your personality.”  “As a small business, you have a whole lot more power in the fact that it’s you running it, and it’s not a team of faceless people.” “By the end of it (Kate´s training), they're like - that last piece of content took me 10 minutes because I have the foundations and know what I am talking about.” “We're just so blind to some of the special things about us…we put ourselves in a box.” “I just leaned into where I was in my life and the things that I'm passionate about.” EPISODE RESOURCES https://finbostudio.co.uk https://www.instagram.com/finbo_studio SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/