Description: It’s not your prices that are the problem, it’s what you believe about them. Dog professionals tell us all the time: “People won’t pay that.” But the truth is people aren't saying that. You are. In this episode, we talk about the mindset, money stories and hidden fears that stop brilliant dog professionals charging what they’re worth. You’ll hear: The iceberg of selling and what’s hiding under the surface How your beliefs shape every sales conversation Why “I can’t charge that much” is the biggest lie you tell yourself How to stop pricing from fear and start pricing from value What happens when you finally own your worth Selling isn’t about pushing. WE COVER:  The biggest mindset blockers we see around selling and how to recognise and get rid of them.  The reason the belief that “people won’t pay xyz” nearly always turns out not to be true - just something you´ve got used to telling yourself.  The Gucci vs Poundland analogy you didn’t know you needed.  How your thoughts, emotions and behaviours are all connected under the surface.  How to spot when your actions and beliefs don’t match.  Why if your actions and beliefs don’t match, you’ll feel the wobble, every time and what to do about it.  Why the price clients have in mind when they approach you is largely down to how you market, message, and position your business. BEST MOMENTS “If the pain is high enough, if the problem is big enough, they will find the money.” “Those prices should already be double. I know my mortgage is, everything is so why not anything else?- It´s not because dog training (pricing) is stuck in the 90s .” “It comes right back down to the bottom of the iceberg … what you are believing.” “This all goes back into that below the iceberg bit, because you can have shitty beliefs which lead to shitty thoughts, which lead to shitty emotions.” “Ask yourself what are you doing when it comes to sales that is not serving you.” We want to know.... Would you listen to a super deep-dive episode? like a full-on, Stephen Bartlett-length kind of thing? Please let us know by sending us a quick “do a long Stephen Bartlett or no f**king way” message to:hello@caninebusinessacademy.com. SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business- Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co- founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/