Ernest & Joachim go deep on Raymond Loewy’s MAYA Principle: what it is & why it matters, with real world examples of MAYA in action, and what can happen when product teams fail to take the principle to heart. FOLLOW-UPS – 01:00 Toolbox: How “Jobs To Be Done” Can Help You Make, Better Fortis Marinemaster A BRIEF INTRO TO RAYMOND LOEWY – 06:04 MoMA on Raymond Loewy 60 Minutes: Raymond Loewy, Father of Industrial Design LOEWY’S MAYA PRINCIPLE – 09:07 The MAYA Principle in Design The i...

E & J return from a spring hiatus to discuss a range of topics, from WWDC 2025 to the Era of the Business Idiot, and more. WATCHES & WONDERS – 04:09 Don DeLillo: Cosmopolis IWC Presents A Plethora Of New Ingenieur Watches How The Pursuit Of Status Shapes Our Aesthetics The Nomos Club Sport Neomatik Worldtimer NOMOS Lounge, New York City TAG Heuer Formula 1 - They got it wrong! SLATE AUTO – 22:52 Slate Auto Reveal Event Customer service satisfaction of EV owners lower than ICE vehicle...

We return from hibernation to talk AI nonsense, critique the review industrial complex, promote a return to RSS, and share a raft of recommendations! JOACHIM ON AI NONSENSE – 01:52 Previous Discussion of Humane AI (starts at 18:34) Humane Set to Brick $700 ‘AI Pins’ I outsourced my memory to an AI pin and all I got was fanfiction Ben Thompson: DeepSeek FAQ Previous Discussion on LLMs & Constraints (starts at 02:33) “Low-Resource” Text Classification ERNEST ON THE REVIEW INDUSTRIAL COMPL...

Ernest’s experience with a boundary-breaking headphone sparks a discussion on caveat emptor, or buyer beware, and just how much risk we, as product creators, should expect buyers to bear. FOLLOW-UPS – 01:15 MKBHD, Panels & Pricing WTF Happened in 2024?! I Love You, Man: The Male Friendship Recession Why Are Boys and Men in Trouble? CAVEAT EMPTOR? – 06:36 Caveat emptor An ode to open-back headphones—and why I’d never go (closed-)back What’s the difference between dynamic and planar magne...

A conversation triggered by MKBHD’s Panels app gets really interesting when we dig into pricing & lessons for people in the business of making products. FOLLOW-UPS – 02:23 Are Pop Lyrics Getting More Repetitive? How gamification took over the world Can't Play, Won't Play An Interview with Meta CTO Andrew Bosworth Meta Connect Keynote 2024 Meta’s big tease MKBHD, PANELS & PRICING – 07:30 Marques Brownlee MKBHD’s first review Marques Brownlee says ‘I hear you’ after fans criticize his...

We dive into our titular question with Nate Grubbs, who, unlike us, is a professional designer with strong views borne of decades of experience across UX, visual & product design. MEET NATE – 01:18 THE AGE OF AVERAGE – 04:19 Alex Murrell: The age of average The tyranny of the algorithm: why every coffee shop looks the same How Khruangbin’s Sound Became the New Mood Music (paywall) SOUL, FLASH & OLD MAN VIBES – 06:36 A Farewell to Adobe Flash—and the Messy, Glorious Web Donnie Darko...

We go off-the-cuff again, sharing product learnings from Miele vacuums, Snow Peak’s modular IGT system & Ableton’s singular vision for music creation. OFF-THE-CUFF – 00:59 JOACHIM RECOMMENDS: MIELE C3 VACUUM – 01:38 Miele Complete C3 Calima PowerLine Behind Dyson’s cyclone Dyson Stick Vacuums Lose CR Recommendation We’ve Recommended Miele Canister Vacuums for Almost a Decade My Middle-Aged Miele C2 Canister Vacuum Has a Long Life Ahead of It Ernest’s now discontinued Miele Cat & Dog...

In another short(er) format episode, we examine Apple’s recent “Glowtime” event. Please do let us know what you think of this new format at LearnMakeLearn@gmail.com or @LearnMakeLearnShow on Threads. OPENING – 00:00 Suttle Lake Suttle Lodge HELP US NAME THIS NEW FORMAT! – 03:12 APPLE’S ‘GLOWTIME’ EVENT – 05:08 Apple Event The Verge: iPhone 16 event in 16 minutes John Gruber describes his feelings after the event on Threads JOACHIM’S TAKE – 05:48 Smartphone innovation is dead, and that’s f...

We introduce a new, shorter, more off-the-cuff format focused on recommendations that we hope you’ll enjoy. Also, our apologies for the audio getting a bit crunchy in spots—we’re working hard to improve our audio quality. Please do let us know what you think of this new format at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow. ONE MILLION CHECKBOXES – 03:20 Are You a Checker or an Unchecker? (paywall) The Secret Inside One Million Checkboxes Nolan Royalty on X ‘Infinity Blade II:...

Generative AI: step change or snake oil du jour? We enter this mire with Anmol Anubhai as our guide & insight into the future of GenAI x product creation as our destination. Join us for a refreshingly grounded conversation on a topic that’s typically full of hype. FOLLOW-UPS – 01:42 The Hyundai Ioniq 5 N Manual Mode Changes Performance EVs Forever WTF is a Product Manager? Dare Obasanjo on Product Management at Figma Config 2024 Dare Obasanjo on Threads Shreyas Doshi on Threads Shreyas o...

The pressure to repeat history, as in the previous year’s sales for a given product, can be pernicious. We share ideas for unshackling yourself from this weight so that you can avoid, as Marshall McLuhan put it, marching backwards into the future. FOLLOW-UPS – 00:43 Humane is looking for a buyer Coffeezilla on the Rabbit R1 NOMOS at Watches & Wonders NOMOS: The icon in 31 color compositions Noel Gallagher on Jimi Hendrix The Panic Over Smartphones Doesn’t Help Teens (paywall) THE WEIGHT...

The concept of fan service, which originated in anime and is now common across media, has pervaded the world of product creation as well. We discuss what it is & why it’s vital to serve your customers without pandering to them. FOLLOW-UPS – 01:11 Progressive Complexity (aka Progressive Disclosure) THE PERILS OF FAN SERVICE – 03:50 Star Wars: Fired Solo Directors Didn't Want Movie To Just Be Fan Service BlackBerry’s Future in Doubt Clicks is a BlackBerry-style iPhone keyboard case Janet ...

When it comes to products and product innovation, in our new era of higher-for-longer interest rates, enough *is* enough. FOLLOW-UPS – 01:23 iOS spacebar meme Windup Watch Fair San Francisco Steven Pinker is wrong about violence and war ERA OF EASY MONEY IS OVER – 12:02 The Era of Easy Money Is Over. That’s a Good Thing. The Price of Time CASE STUDIES: BAD & GOOD — 18:34 The Worst Product I've Ever Reviewed... For Now Killed by Google Rabbit R1: Barely Reviewable Tesla’s Stainless Stee...

Daniel Kahneman, credited as a grandfather of behavioral economics, passed away in March, and we devote this episode to an unfiltered discussion of his legacy through a product lens. KAHNEMAN’S LEGACY: THE BULL CASE – 01:55 NY Times obituary of Daniel Kahneman KAHNEMAN’S LEGACY: THE BEAR CASE – 03:40 The “Nudge” of the Obama Era Was Always Neoliberal Nonsense Nudge economics: has push come to shove for a fashionable theory? JOACHIM’S PERSPECTIVE – 05:27 A Quick Excursion into Behavioral Ec...

A decade ago, design thinking was all the rage across the corporate world. But, today, it's widely derided as a failed experiment. Is there still a place for design thinking or is it an idea whose time has passed? FOLLOW-UPS – 01:56 Time to Learn Hublot at Watches & Wonders 2024 Cartier Santos-Dumont Rewind JLC at Watches & Wonders 2024 Should Products be Political? Bobbie Bobbie for Change Byron Sharp: How Brands Grow DESIGN THINKING – 08:37 IDEO Design Thinking Design thinking: Wh...

Apologies for our delay this week! In this episode, with the Watches & Wonders show around the corner, we talk watches & the broader lessons we can draw from a product category rooted entirely in emotion. WRIST CHECK – 02:16 IWC Pilot’s Watch Chrono Top Gun Ming 37.07 Halios Raven In-House vs. Off-the-Shelf Movements Idris Elba Wears a $500 Watch JOACHIM’S 👍 – 11:39 IWC IWC and Carl Jung “The IWC Colors” with Pantone ERNEST’S 👍 – 19:05 Cartier Cartier Watches: A Brief History How ...

This week, we tackle a thorny topic: Should products be political? And to be clear, we don't mean brand messaging. Instead, our focus is products, and whether makers should intentionally imbue their products with their politics. FOLLOW-UPS – 01:15 Eno—a groundbreaking generative film by Gary Hustwit Apple Vision Pros & Cons Hugo Barra on Apple Vision Pro SHOULD PRODUCTS BE POLITICAL – 05:34 Herbert Simons–The Sciences of the Artificial Scenius or Genius? Ulm School of Design Bauhaus Bra...

Musician Brian Eno defined a scenius as “the intelligence of a whole operation or group of people,” in contrast to the classic archetype of the lone genius. We debate scenius vs. genius in the context of product—is one more conducive to innovation than the other? FOLLOW-UPS – 01:42 The Mentats in Dune McDonald's ordering system suffers McFlurry of tech troubles How Apple Sank About $1 Billion a Year Into a Car It Never Built • Bloomberg (paywall) • Apple News (iOS-only) How “Jobs To Be Done”...

This week, we talk restomods. It’s a concept born of the automotive world—extending the life of a classic car by modernizing it—but we discuss the potential to apply this idea to categories beyond cars. With sustainability now a must-have in product creation, we believe the restomod concept is ripe for mainstream adoption. FOLLOW-UPS – 01:24 Behind Apple’s Doomed Car Project RIP Apple Car. This Is Why It Died. CAN RESTOMOD CULTURE GO MAINSTREAM? – 08:28 Restomod Culture is Just Getting Star...

This week, we discuss the tension between integrated in-car UX platforms vs Apple’s CarPlay & Android Auto. When, if ever, does it make sense to give up control of your product experience? FOLLOW-UPS – 02:21 Tesler’s Law, aka Conservation of Complexity Theodore Leavitt on Marketing Myopia @geoffbaron: The difference between PMs & developers @tr3v: No one was ever inspired by a KPI CARPLAY OR THE HIGHWAY – 12:20 @kirankripakaran on Threads Everybody hates GM’s decision to kill Apple ...