Ernest & Joachim go deep on Raymond Loewy’s MAYA Principle: what it is & why it matters, with real world examples of MAYA in action, and what can happen when product teams fail to take the principle to heart. FOLLOW-UPS – 01:00 Toolbox: How “Jobs To Be Done” Can Help You Make, Better Fortis Marinemaster A BRIEF INTRO TO RAYMOND LOEWY – 06:04 MoMA on Raymond Loewy 60 Minutes: Raymond Loewy, Father of Industrial Design LOEWY’S MAYA PRINCIPLE – 09:07 The MAYA Principle in Design The i...
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Ernest & Joachim go deep on Raymond Loewy’s MAYA Principle: what it is & why it matters, with real world examples of MAYA in action, and what can happen when product teams fail to take the principle to heart. FOLLOW-UPS – 01:00 Toolbox: How “Jobs To Be Done” Can Help You Make, Better Fortis Marinemaster A BRIEF INTRO TO RAYMOND LOEWY – 06:04 MoMA on Raymond Loewy 60 Minutes: Raymond Loewy, Father of Industrial Design LOEWY’S MAYA PRINCIPLE – 09:07 The MAYA Principle in Design The i...
We go off-the-cuff again, sharing product learnings from Miele vacuums, Snow Peak’s modular IGT system & Ableton’s singular vision for music creation. OFF-THE-CUFF – 00:59 JOACHIM RECOMMENDS: MIELE C3 VACUUM – 01:38 Miele Complete C3 Calima PowerLine Behind Dyson’s cyclone Dyson Stick Vacuums Lose CR Recommendation We’ve Recommended Miele Canister Vacuums for Almost a Decade My Middle-Aged Miele C2 Canister Vacuum Has a Long Life Ahead of It Ernest’s now discontinued Miele Cat & Dog...
Learn, Make, Learn
Ernest & Joachim go deep on Raymond Loewy’s MAYA Principle: what it is & why it matters, with real world examples of MAYA in action, and what can happen when product teams fail to take the principle to heart. FOLLOW-UPS – 01:00 Toolbox: How “Jobs To Be Done” Can Help You Make, Better Fortis Marinemaster A BRIEF INTRO TO RAYMOND LOEWY – 06:04 MoMA on Raymond Loewy 60 Minutes: Raymond Loewy, Father of Industrial Design LOEWY’S MAYA PRINCIPLE – 09:07 The MAYA Principle in Design The i...
