Ernest & Joachim go deep on Raymond Loewy’s MAYA Principle: what it is & why it matters, with real world examples of MAYA in action, and what can happen when product teams fail to take the principle to heart. FOLLOW-UPS – 01:00 Toolbox: How “Jobs To Be Done” Can Help You Make, Better Fortis Marinemaster A BRIEF INTRO TO RAYMOND LOEWY – 06:04 MoMA on Raymond Loewy 60 Minutes: Raymond Loewy, Father of Industrial Design LOEWY’S MAYA PRINCIPLE – 09:07 The MAYA Principle in Design The i...
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Ernest & Joachim go deep on Raymond Loewy’s MAYA Principle: what it is & why it matters, with real world examples of MAYA in action, and what can happen when product teams fail to take the principle to heart. FOLLOW-UPS – 01:00 Toolbox: How “Jobs To Be Done” Can Help You Make, Better Fortis Marinemaster A BRIEF INTRO TO RAYMOND LOEWY – 06:04 MoMA on Raymond Loewy 60 Minutes: Raymond Loewy, Father of Industrial Design LOEWY’S MAYA PRINCIPLE – 09:07 The MAYA Principle in Design The i...
A decade ago, design thinking was all the rage across the corporate world. But, today, it's widely derided as a failed experiment. Is there still a place for design thinking or is it an idea whose time has passed? FOLLOW-UPS – 01:56 Time to Learn Hublot at Watches & Wonders 2024 Cartier Santos-Dumont Rewind JLC at Watches & Wonders 2024 Should Products be Political? Bobbie Bobbie for Change Byron Sharp: How Brands Grow DESIGN THINKING – 08:37 IDEO Design Thinking Design thinking: Wh...
Learn, Make, Learn
Ernest & Joachim go deep on Raymond Loewy’s MAYA Principle: what it is & why it matters, with real world examples of MAYA in action, and what can happen when product teams fail to take the principle to heart. FOLLOW-UPS – 01:00 Toolbox: How “Jobs To Be Done” Can Help You Make, Better Fortis Marinemaster A BRIEF INTRO TO RAYMOND LOEWY – 06:04 MoMA on Raymond Loewy 60 Minutes: Raymond Loewy, Father of Industrial Design LOEWY’S MAYA PRINCIPLE – 09:07 The MAYA Principle in Design The i...
