ON THIS EPISODEWe talk with Dr. Francesca Farache, Principal Lecturer in Marketingat the University of Brighton.Dr Francisca talks about the evolution and significance of Corporate Social Responsibility (CSR) in marketing. The growing awareness among consumers regarding CSR and the need for companies, both large and small, to engage in responsible practices.Find more about Dr Francisca:https://www.linkedin.com/in/franciscafarache/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-🔴 ⚫ 🔴
Just Send It To Marketing is a podcast from marketing people to people. If you work in marketing or work on your marketing, this may be for you.
It is hosted by me and Prachi Marathe. We post new episodes every two weeks on Tuesdays.
#corporatesocialresponsibility #CSR #consumerbehaviour #smallbusiness #esponsiblemarketing #aimarketing
ON THIS EPISODEWe talk with Kiran Marathe, founder of Advest, a growth-driven marketing agency.Kiran talks about the importance of understanding client needs and testing new platforms. He explains how data analysis is key to understanding ad performance.Find more about Kiran:https://www.linkedin.com/in/kiran-marathe/https://www.advest.agency/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-
ON THIS EPISODEWe talk with Daryl Charman, copywriter & founder of The Content Chef, an award-winning UK digital content marketing agency.
Daryl talks about the importance of storytelling for B2B and the need for quality content over quantity, particularly in social media. He also gives insights on how small businesses can effectively craft their brand stories.
Find more about Daryl:
https://www.linkedin.com/in/darylcharman/
https://www.contentchef.co.uk/
Want to know more about the hosts?
Andre de Almeida, Marketing consultant:
https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalm
Prachi Marathe, Luxury consultant:
https://www.linkedin.com/in/prachi-marathe-
ON THIS EPISODEWe talk with Derek Kent, SEO Director at iNet Media, Calgary’s award winning SEO agency.Derek talks about how SEO should be treated as the heart of your marketing strategy, the opportunities with AI search ranking and the significance of writing for people rather than algorithms.Find out more about Derek:https://www.linkedin.com/in/derek-kent-seo/Find out more about iNet Media:https://inet-media.ca/https://www.instagram.com/inetmediayyc/https://www.linkedin.com/company/inet-media-ltd./Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-
ON THIS EPISODE
We talk with Dr. Rodrigo Lucena, senior lecturer in marketing & course leader for the master's degree at the University of Brighton.
Rodrigo talks about the dynamic nature of consumer behaviour, the evolution of digital marketing and the psychological factors influencing purchase decisions. We also discuss seasonal shopping and post-purchase engagement.
Find more about Rodrigo:https://www.linkedin.com/in/dr-rodrigo-lucena-41973113/
Want to know more about the hosts?
Andre de Almeida, Marketing consultant:
https://www.andrealmeida.co.uk
https://www.linkedin.com/in/andredalm
Prachi Marathe, Luxury consultant:
https://www.linkedin.com/in/prachi-marathe-
ON THIS EPISODEWe talk with Mihir Mayani, Luxury retail expert & Balenciaga store manager.Mihir talks about the importance of service in luxury retail, the behaviour of VIP clients and the role of building rapport in retail. Find more about Mihir:https://www.linkedin.com/in/mihir-mayani-798457a/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-
ON THIS EPISODEWe talk with Dr. Nadia Lonsdale, principal lecturer for sustainable marketing at the University of Brighton.Nadia talks about the importance of sustainable marketing and the role of innovation in consumer goods. She explains how consumer expectations are evolving, particularly regarding pricing and transparency in sustainability efforts.Find out more about Nadia:https://www.linkedin.com/in/dr-nadia-lonsdale-57872779/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-
ON THIS EPISODEWe talked with Neena Malhotra, a luxury expert & educationist.Neena talks about how luxury brands focus on creating a dream and an emotional connection with consumers and the evolution of luxury marketing, the shift from materialism to experiential and digital luxury.Find out more about Neena:
https://www.linkedin.com/in/neena-maini-malhotra-092b4535/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.linkedin.com/in/andredalm/Prachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-/
ON THIS EPISODEWe talk with Angela Lyons, graphic designer and founder of Lyons Creative.Angela talks about the importance of choosing the right colours and fonts for your brand, the psychology behind it and shares three ways she would start a career in the industry in 2025. Find more about Angela:https://www.lyonscreative.co.uk/https://www.linkedin.com/in/angelalyons1/https://www.instagram.com/ange_lyons/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-
ON THIS EPISODE We discuss how to actually make email marketing work for you with Minal Patel, an email marketing expert. Minal talks about how email marketing is all about building relationships, not just sending emails, the importance of a strong subject line, and why you must give more than you ask. The reader's behaviour changes over the year when receiving emails and the constant battle to stand out in the ever-busy inboxes. Find more about Minal: https://www.marketingbyminal.com https://www.linkedin.com/in/minal2804 https://www.instagram.com/marketingbyminal Want to know more about the hosts? Andre de Almeida, Marketing consultant: https://www.andrealmeida.co.uk https://www.linkedin.com/in/andredalm Prachi Marathe, Luxury consultant: https://www.linkedin.com/in/prachi-marathe-
Dive into the genius behind Kim Kardashian Skims' marketing success! 🚀 This episode breaks down Skims' marketing strategy through: In-depth marketing analysis Key marketing ideas you can apply Actionable marketing study insights Learn how Kim Kardashian's Skims revolutionised fashion marketing with: Celebrity influence Inclusive branding Social media mastery Product innovation Perfect for marketers, entrepreneurs, and fashion enthusiasts looking to level up their marketing game! Don't miss this comprehensive Kim Kardashian Skims marketing analysis. Gain valuable strategies to transform your brand's approach! 💼✨ #KimKardashian #Skims #MarketingStrategy #MarketingAnalysis #LearnMarketing #JSTM
🍫 ATTENTION MARKETERS! THIS SUMMER... 🍫 One man. One chocolate bar. A marketing revolution. In "Mr Beast's Feastables: Unwrapped," Just Send it To Marketing brings you the mind-blowing marketing behind the brand's success. Witness the strategy that turned a content creator into a confectionery kingpin. Discover how Mr Beast melted the internet and moulded it into marketing gold. This episode is packed with:
Don't just watch marketing history - learn how to make it. Subscribe now. Take a bite. Change your marketing life forever. #FeastablesPhenom #MarketingMadness #SweetSuccess
Fancy a pint of marketing wisdom with a side of controversy? Welcome to "Just Send it To Marketing" - where we pour out insights on business strategy! Grab your favourite tipple and join us as we dive deep into the frothy world of Wetherspoons. Is this pub chain a marketing mastermind or the grim reaper of traditional boozers?
On tap for this episode:
Whether you're a marketing maverick or a curious business owner, this episode will leave you shaken, stirred, and thirsty for more. We're serving up a potent cocktail of real-world case studies and actionable strategies that'll have you raising your glass to success. So pull up a barstool, tune in, and let's dissect how Wetherspoons turned budget boozing into a billion-pound empire. Warning: This content may be too strong for lightweight marketers! Subscribe now and hit that notification bell—because missing our marketing insights is like ordering a mocktail at happy hour. Cheers to smarter marketing! #WetherspoonsDomination #MarketingOnTheRocks #StrategicSips
Welcome to "Just Send it To Marketing," where we talk about marketing strategies!
In S02E05, we're tapping into "BREWDOG MARKETING SECRETS | Fastest Growing Company Marketing Analysis"
Hop aboard as we dissect BrewDog's intoxicating rise from scrappy Scottish startup to global beer phenomenon. This episode is a full-bodied blend of marketing mastery and rebel spirit that'll leave your mind buzzing with ideas. On our tasting menu:
Whether you're a seasoned marketing pro or an entrepreneur thirsting for knowledge, this episode serves up a potent mix of real-world case studies and eye-opening insights. Learn how BrewDog turned their marketing into a art form and how you can infuse that same rebellious spirit into your campaigns. Don't let this knowledge go flat - subscribe now and hit that notification bell! Missing our marketing analysis is like showing up to a beer festival with a soda - you'll regret it! Tune in, take notes, and let's raise a glass to smarter, bolder marketing. Cheers! #BrewDogMarketing #MarketingAnalysis #LearnMarketingStrategy #FastestGrowingCompany
Welcome to another enlightening episode of Just Send It to Marketing! Today, we dive deep into the fascinating world of Sabyasachi Mukherjee, the visionary who transformed Indian weddings with his exquisite designs and unparalleled marketing strategies. 🌟
🌏 Why You Should Watch: Sabyasachi Mukherjee’s journey is a masterclass in blending cultural heritage with modern marketing techniques. Whether you're a marketer, fashion enthusiast, or simply curious about the story behind one of India's most iconic brands, this episode is packed with valuable insights and inspiration. 🔍 In This Episode: Sabyasachi Indian Weddings: Discover how Sabyasachi became synonymous with dream weddings in India and beyond. Sabyasachi Marketing Analysis: A comprehensive look at his brand's evolution, from humble beginnings to a global luxury powerhouse. Sabyasachi Marketing Strategy: Uncover the innovative marketing strategies that have kept Sabyasachi's brand consistent and captivating across various platforms. Marketing Study: Insights into the marketing research and strategy that drove the brand's international success. Marketing Ideas: Learn from Sabyasachi's unique approach to brand storytelling and engagement. Learn Marketing Strategy: Practical takeaways for marketers and brand enthusiasts looking to elevate their own strategies.
Welcome back to Just Send it to Marketing! In this episode, we delve into the world of Caudalie, a luxury skincare brand that harnesses the power of nature and science. 🌿✨
🌍 Why You Should Watch: Caudalie's journey is a testament to the power of authenticity, passion, and innovation in building a brand. Whether you’re a marketer, entrepreneur, or skincare enthusiast, this episode offers valuable insights into the critical role founders play in shaping and driving 🔍 In This Episode: Founders Connection with the Brand: Explore how Mathilde and Bertrand Thomas’ personal story and passion have shaped Caudalie's identity and success. Founders' Role in Marketing: Learn about the pivotal role the founders play in crafting and communicating the brand's vision and values. Caudalie Marketing Analysis: A deep dive into Caudalie's marketing strategies, highlighting what sets them apart in the competitive skincare industry. Caudalie Marketing STRATEGY: Unveil the strategic moves that have made Caudalie a household name in natural skincare. Ingredient Marketing: Understand how Caudalie uses the power of ingredient-based marketing to build trust and loyalty. Marketing Study: Insights into the market research and strategy that fuel Caudalie’s growth and innovation. Marketing Ideas: Practical and creative marketing ideas inspired by Caudalie’s unique approach. Learn Marketing Strategy: Key takeaways for marketers looking to enhance their own strategies with lessons from Caudalie's success.
Welcome to another exciting episode of Just Send It to Marketing! This time, we're diving into the magical world of Build-A-Bear, the brand that transformed toy shopping into a billion-dollar experience! 🧸💰 🌍 Why You Should Listen:
Build-A-Bear's journey is a fascinating study of the power of experiential retail and creative marketing. Whether you’re a marketer, entrepreneur, or simply a fan of Build-A-Bear, this episode offers valuable insights into the strategies that make a brand not just popular, but beloved.
🔍 In This Episode: Discover the secrets behind Build-A-Bear’s phenomenal success and how they turned a simple idea into a billion-dollar empire.
Build A Bear Marketing Analysis: We break down the marketing tactics that have propelled Build-A-Bear to the forefront of the toy industry.
Build-A-Bear Marketing STRATEGY: Uncover the strategic moves and decisions that have made Build-A-Bear a household name in experiential retail.
Toys Market: Gain insights into the ever-evolving toy market and how Build-A-Bear stays ahead of the competition.
Selling Toys: Learn the art of selling toys in a way that engages and delights customers of all ages. Experiential Marketing: Explore how Build-A-Bear's unique approach to experiential marketing has created memorable customer experiences.
Marketing Study: Delve into case studies and analyses that reveal the brand’s innovative marketing techniques.
Marketing Ideas: Get inspired with creative marketing ideas that you can apply to your own business. Learn Marketing Strategy: Key lessons and takeaways for marketers looking to enhance their strategies with insights from Build-A-Bear's success.
Welcome to another episode of Just Send It to Marketing! In this special episode, we turn our attention to the beloved British bakery chain, Greggs, and uncover the marketing magic behind its phenomenal success. 🌟🥐 🔍 In This Episode: GREGGS Marketing Analysis: Dive deep into the marketing tactics that have propelled Greggs to become a household name in the UK and beyond.
GREGGS Marketing Strategy: Explore the strategic decisions and innovative campaigns that set Greggs apart in a competitive market.
McDonald's Marketing: Compare and contrast Greggs' marketing strategies with those of global giants like McDonald's to understand different approaches in the food industry.
Marketing Study: Gain insights from detailed case studies and analyses that reveal the secrets behind Greggs' successful marketing initiatives.
Marketing Ideas: Get inspired with creative marketing ideas that you can implement in your own business to drive growth and customer engagement.
Learn Marketing Strategy: Learn key lessons and actionable strategies from Greggs' marketing playbook that can help you refine your own marketing approach.
🌍 Why You Should Listen:
This video is a must-watch for marketers, entrepreneurs, and business enthusiasts looking to understand the intricacies of effective marketing strategies. Greggs' story offers valuable lessons on brand positioning, customer engagement, and innovative marketing.
Fable & Mane is a hair wellness brand founded by siblings Nikita and Akash Mehta. Their mission is to bring the wisdom of ancient Indian Ayurvedic practices to modern haircare routines. They offer a range of haircare products inspired by Ayurveda, including shampoos, conditioners, hair oils, scalp masks, and more. Their products are formulated with natural and vegan ingredients and are known for being lightweight and silicone-free. Join us as we dissect Fable & Mane's marketing strategy and uncover the secrets behind their success. Hosts: Andre De Almeida- Marketing Strategy Consultant https://www.linkedin.com/in/andredalm http://www.andrealmeida.co.uk/ Prachi Marathe- Luxury Consultant https://www.linkedin.com/in/prachi-marathe-/ https://luxurycanary.beehiiv.com/subscribe
A cereal company that redefines breakfast with its unique blend of healthy, flavorful, and environmentally conscious options. Surreal In this engaging episode of our podcast, join us as we delve into the innovative world of Surreal, a cereal company that's shaking up the breakfast scene with its unique approach to starting your day right. Hosts: Andre De Almeida- Marketing Strategy Consultant https://www.linkedin.com/in/andredalm http://www.andrealmeida.co.uk Prachi Marathe- Luxury Consultant https://www.linkedin.com/in/prachi-marathe- https://luxurycanary.beehiiv.com/subscribe
