Consumer behaviour is crucial for effective marketing — Dr Rodrigo Lucena Just Send It To Marketing

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Just Send It To Marketing

Andre de Almeida, Prachi Marathe

30 episodes

6 days ago

Welcome to 'Just Send It to Marketing' a podcast for people from marketing people! If you work in marketing or work on your marketing, this may be for you. I am hosted by Andre de Almeida and Prachi Marathe. With one episode every two weeks on Tuesdays, Prachi and Andre bring a marketing expert to have a casual discussion about their journey, the latest trends in the industry and share marketing insights.

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All content for Just Send It To Marketing is the property of Andre de Almeida, Prachi Marathe and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Consumer behaviour is crucial for effective marketing — Dr Rodrigo Lucena Just Send It To Marketing

Just Send It To Marketing

41 minutes 22 seconds

6 months ago

Consumer behaviour is crucial for effective marketing — Dr Rodrigo Lucena Just Send It To Marketing

ON THIS EPISODE

We talk with Dr. Rodrigo Lucena, senior lecturer in marketing & course leader for the master's degree at the University of Brighton.

Rodrigo talks about the dynamic nature of consumer behaviour, the evolution of digital marketing and the psychological factors influencing purchase decisions. We also discuss seasonal shopping and post-purchase engagement.

Find more about Rodrigo:https://www.linkedin.com/in/dr-rodrigo-lucena-41973113/

Want to know more about the hosts?

Andre de Almeida, Marketing consultant:

https://www.andrealmeida.co.uk

https://www.linkedin.com/in/andredalm

Prachi Marathe, Luxury consultant:

https://www.linkedin.com/in/prachi-marathe-