
ON THIS EPISODEWe talk with Derek Kent, SEO Director at iNet Media, Calgary’s award winning SEO agency.Derek talks about how SEO should be treated as the heart of your marketing strategy, the opportunities with AI search ranking and the significance of writing for people rather than algorithms.Find out more about Derek:https://www.linkedin.com/in/derek-kent-seo/Find out more about iNet Media:https://inet-media.ca/https://www.instagram.com/inetmediayyc/https://www.linkedin.com/company/inet-media-ltd./Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-