In today’s competitive business landscape, industries can shift from niche to saturated almost overnight. New competitors enter the scene, prices are driven down, and the pressure to stand out intensifies. So how do you ensure your business — or your career — doesn’t get lost in the noise?
In this episode, Adrian, Cheryl, and Kirsten dive into the realities of working in and around saturated industries, sharing practical insights that go beyond buzzwords. Reflecting on their own experiences running businesses in the Pilates industry, they unpack the challenges, successes, and inevitable lessons to be learned by those fighting to stand out amongst the crowd.
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Checkout Our Business: Pilates Reformers Australia
Have you ever poured hours of energy into your business, content, or creative work but were met with silence? In this episode, Cheryl and Kirsten are diving into the tension between wanting affirmation and learning to create without applause.
Cheryl and Kirsten will explore why silence doesn’t always mean failure, how to measure impact beyond likes and comments, and why consistency and resilience matter more than instant feedback.
Through honest conversation and real experiences, this duo unpack the psychology of showing up in the quiet seasons, the hidden impact your work might already be having, and practical ways to stay motivated when results feel invisible.
Whether you’re an entrepreneur, small business owner, or creative navigating social media, this episode will remind you that your efforts are seen—even if the recognition comes later. Because sometimes, the people who are impacted most by your work are the ones who never hit “like.”
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Hot flashes? Mood swings? Brain fog that won’t quit? If you’ve been wondering “Is this perimenopause?” you’re not alone.
In this honest and empowering episode, we sit down with naturopath, women’s health expert and author of Healthy Hormones, Belinda Kirkpatrick, to demystify perimenopause and menopause — the hormonal transitions every woman will face, yet few feel truly prepared for. We unpack what’s really happening in the body, explore common (and lesser-known) symptoms, and share practical ways to feel more supported, balanced and informed.
Whether you’re starting to notice changes, right in the thick of it, or want to better understand how to support a loved one, this is the conversation every woman needs to have and deserves to hear.
Want to get in touch with Belinda?
Website: belindakirkpatrick.com.au/
Instagram: www.instagram.com/bknaturopathy/
Linkedin: www.linkedin.com/in/belinda-kirkpatrick
Ever wondered what it’s really like to run a business with your spouse? In this episode, we sit down with Jen and Anthony, the husband-and-wife duo behind Gair Legal, to explore the realities of building a successful law firm while raising a young family.
Jen and Anthony share how they’ve navigated the challenges of entrepreneurship, parenthood, and marriage — all while flipping traditional family roles on their head. With Jen leading the firm and Anthony managing much of the family logistics (with plenty of overlap along the way), they’ve created a partnership that works for them, not necessarily the one society expects.
We talk about how they found their rhythm in business and at home, what “support” looks like when careers and family collide, and how they stay grounded through the highs and lows of running a growing business together. You’ll hear their honest reflections on defining roles, setting boundaries, and celebrating the wins; both big and small.
If you’re thinking about starting a business with your partner, already navigating the juggle of love, business, and family, or simply curious how modern couples are redefining success together, this episode is for you.
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In this episode, we unpack the growing buzz around Reformer Pilates and share why, at Pilates Reformers Australia, we believe the machine is just one part of a much bigger picture.
We explore what true Pilates means to us, the power of alignment, and the importance of staying connected to your “why” — not just as practitioners, but as business owners navigating a fast-changing industry. Whether you’re a studio owner, instructor, or passionate client, this one’s a reminder that purpose and integrity matter more than trends.
Because Pilates is more than just a workout — it’s a way of moving, a way of thinking, and a way of staying aligned, inside and out.
In this heartfelt episode, Kirsten opens up about her personal journey with scoliosis — from diagnosis as a young girl to the challenges and growth that followed. She shares how living with a curved spine not only shaped her resilience but also sparked the beginnings of Pilates Reformers Australia.
With honesty and warmth, Kirsten reflects on navigating body image, pain, surgery, and the emotional toll of a condition that’s often misunderstood. She also dives into how scoliosis became the unexpected catalyst behind her passion for movement, education, and building a business that empowers others to move with confidence.
Whether you're living with scoliosis, know someone who is, or simply want a deeper understanding of the condition, this episode is a powerful reminder that we’re all more than the labels we carry, and that strength comes in many forms.
Tune in for a story of challenge, hope, and the beautiful strength of being 'bent, not broken.’
In this episode, Cheryl and Kirsten sit down with Vickie and Chloe - the powerhouse duo behind The Movement Perspective - to dive into the real stories behind studio success. From navigating the complexities of working in partnership to overcoming early challenges, they share how they built a thriving Pilates studio—and how they're now helping others do the same. It's an honest, inspiring conversation full of practical insights, laughter, and reminders that growth often comes from the hardest moments.
Want to learn more? Connect with The Movement Perspective here
So, you’ve listened to our last episode, Setting Up for Success: Opening a Pilates Studio—The Key Steps; but now it’s time to take your studio to the next level! Maybe you're struggling to grow in a competitive market, or you're losing clients to the brand-new studio that just opened down the street. How do you stand out and stay ahead?
Kirsten, Adrian, and Cheryl are back to help you Master the Business of Pilates—from client acquisition and retention strategies to smart pricing models, leadership tactics, and cutting-edge marketing. If you’re ready to build a thriving, sustainable studio, this is the episode for you.
What does it really take to grow a business without a physical location? How do you build relationships that actually move the needle—not just fill your inbox?
Kirsten and Cheryl sit down with movement specialist and international educator Ava Rodriguez to unpack the strategies behind authentic networking, successful collaborations, and overcoming the challenges of working with others.
Whether you're a Pilates instructor, studio owner, or entrepreneur in any field, this conversation will give you the tools to build trust, expand your reach, and create lasting business connections.
🔗 Access the episode transcript here: pilatesreformersaustralia.com.au/pages/its-family-business-the-podcast
Want to learn more about Ava Rodriguez? Here's how:Check out Her WebsiteInstagram
In this episode, Cheryl sits down with Carla Mullins—founder of Makarlu, Body Organics Studio, and Body Organics Education—to dive into the realities of running a business with family.
Carla shares her journey from law to movement education, how she and her husband navigate working together, and the lessons she's learned over two decades in business. She also opens up about the importance of financial independence and why every woman should have a "runaway fund." An insightful and empowering conversation you won’t want to miss!
Want to learn more about Carla Mullins? Here's how:
Thinking about opening your own Pilates studio? In this episode, Cheryl, Adrian, and Kirsten break down everything you need to know before taking the leap. From choosing the right business model to navigating legalities, marketing your studio, selecting equipment, and even the benefits of an in-studio shop—this is your ultimate guide to getting started.
Whether you're considering a franchise or going the DIY route, the Trio cover the key decisions that will set you up for success. Tune in for expert insights, practical tips, and real-world advice from those who know the industry inside and out!
Want a step-by-step guide to everything we discussed? Download our free e-book for all the details, checklists, and insider tips to help you launch and grow your dream Pilates studio. https://pilatesreformersaustralia.com.au/pages/start-your-pilates-studio-today
In this episode, the Trio are getting honest and heartfelt about the realities of working in a family business.
Listen as Kirsten and Adrian dive deep into their personal career journeys and the unique paths that led them to work in a family business. Alongside their personal stories, the trio provide great insights and tips around:
This episode is full of valuable lessons for anyone involved in or curious about family-run businesses.
In this episode of It’s Family Business, co-hosts Kirsten, Cheryl, and Adrian take you behind the scenes of their family business, Pilates Reformers Australia (PRA).
Enjoy the story of how PRA began with a husband-and-wife duo housing Pilates Reformers in the family garage, and grew into the small business empire it is today. From overcoming early challenges to balancing family life and entrepreneurship, they share the lessons learned along the way. Tune in for a heartfelt conversation about the power of family, the unique dynamics of working together, and how their dinner table conversations sparked the growth of a successful business.
Welcome to It’s Family Business – The Podcast! Join the Burgess family at our dinner table, where we explore the power of connection through stories, laughter, and lessons from life and business. Together, we’ll reform the way we think about relationships, success, and growth. Grab a seat and join the conversation!
