Insights from Elsewhere

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Cynthia Portugal

9 episodes

1 week ago

In this episode of Insights from Elsewhere, we travel to South Africa to meet Sheila Akinnusi, the Executive Head of Group Market Research at Nedbank. Sheila has been redefining what it means to connect business decisions with deep human insight — in one of the world’s most diverse markets. Sheila shares how South Africa’s cultural richness, diversity, and expressiveness shape the insights landscape. With 12 official languages, distinct regional nuances, and vibrant traditions, understanding ...

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Marketing

Business

Episodes (9/9)

Insights from Elsewhere

Episode 9: Sheila Akinnusi, Executive Head of Group Market Research at Nedbank - SOUTH AFRICA

1 week ago

47 minutes

Insights from Elsewhere

Episode 8: Agnieszka Górnicka & Paul Gebara, Inquiry International - POLAND

In this double-feature episode, Cynthia Portugal talks with Agnieszka Górnicka, founder of Inquiry International in Poland, and Paul Gebara, the company’s UK and International Senior Representative with a rich global background. Together, they explore the nuances of market research across Central and Eastern Europe, unpacking the region’s distinctive challenges and the wealth of untapped opportunities in markets like Poland, the Czech Republic, and Hungary. They highlight the region’s remarka...

2 weeks ago

45 minutes

Insights from Elsewhere

Episode 7: Madoka Suganuma, Independent Qualitative Researcher - JAPAN

In this episode of 'Insights from Elsewhere,' host Cynthia Portugal interviews Madoka Suganuma, an independent qualitative market researcher based in Japan. The conversation covers Madoka's journey across multiple cultures, her specialization in FMCG, and the nuances of Japanese consumer behavior. Madoka talks about Japan's challenges and opportunities, the impact of an aging population on consumer trends, and the importance of localization in research. Learn about the role of AI in mar...

1 month ago

31 minutes

Insights from Elsewhere

Episode 6: Sami Wong, Founder & Managing Director at 3Drips Psychology, Research & Consulting - CHINA

In this episode of Insights from Elsewhere, Cynthia Portugal interviews Sami Wong, Founder and Managing Director of 3Drips Psychology, Research and Consultancy, based in Beijing, China. Sami shares her journey in market research, the importance of psychological understanding in consumer insights and the significance of emotional value in the Chinese market. She talks about the challenges and opportunities of conducting market research in China, emphasizing the complexities due to cultural and...

2 months ago

46 minutes

Insights from Elsewhere

Episode 5: Constanza Cilley, Executive Director at Voices! Research & Consulting - ARGENTINA

In this episode of 'Insights from Elsewhere,' host Cynthia Portugal talks to Constanza Cilley, Executive Director for Voices! Research & Consultancy in Buenos Aires, Argentina. Constanza, with over 20 years of experience in social and market research, shares her journey from aspiring lawyer to becoming a leading figure in the market research industry in Latam. She talks about the unique challenges and opportunities in the Argentine market research landscape, including economic insta...

2 months ago

40 minutes

Insights from Elsewhere

Episode 4: Stephanie Vincent, Executive VP at Harmon Research - COSTA RICA

On this episode of the Insights From Elsewhere Podcast, we dive deep into the world of market research in Central America. Host Cynthia Portugal is joined by Stephanie Vincent, an executive vice president at Harmon Research Group and a 2025 Greenbook Future List Honoree. Stephanie, based in Costa Rica, shares her journey in insights, from her early roles at companies like BAT, Philip Morris, and Mondelez to her current work. She offers an insider's look into the unique challenges and opportun...

3 months ago

33 minutes

Insights from Elsewhere

Episode 3: Sushma Panchawati, Co-Founder at Predata.ai - INDIA

In this episode of Insights from Elsewhere, Cynthia Portugal talks to Sushma Panchawati, co-founder of Pre-Data AI in India, about her fascinating journey from robotics engineering to leading insights work across Asia Pacific, Brazil, and beyond. What you'll discover in this episode: Advice for future researchers: Why openness, empathy, and embracing contradictions are critical skills for anyone entering the insights world today.Finding common threads in emerging markets: Hear surprising cult...

4 months ago

40 minutes

Insights from Elsewhere

Episode 2: Nyambura Mambo, Head of Market Research & Customer Insights at Safaricom - KENYA

Nyambura Mambo, Head of Market Research & Customer Insights at Safaricom, shares valuable insights from her extensive career in research and trade across African markets. With over a decade of experience, Nyambura has partnered with leading brands across diverse sectors to decode consumer behavior and uncover market trends. Based in Nairobi, Kenya, she’s recognized for her innovative research approaches and her nuanced understanding of emerging markets—critical qualities when naviga...

4 months ago

48 minutes

Insights from Elsewhere

Episode 1: Rosana Martins, Global Foundational Consumer Strategy Lead for Emerging Markets at Kraft Heinz - BRAZIL

In the first episode of Insights From Elsewhere, Cynthia Portugal talks to Rosana Martins, the Global Foundational Consumer Strategy Lead for Emerging Markets at Kraft Heinz, based in São Paulo, Brazil. Rosana shares her accidental journey into market research, her extensive experience with major CPG companies, and the unique challenges of conducting research across diverse emerging markets like Brazil, Mexico, Poland, and Turkey. She talks about the importance of understanding local nuances,...

4 months ago

30 minutes