In this episode of Insights from Elsewhere, we travel to South Africa to meet Sheila Akinnusi, the Executive Head of Group Market Research at Nedbank. Sheila has been redefining what it means to connect business decisions with deep human insight — in one of the world’s most diverse markets. Sheila shares how South Africa’s cultural richness, diversity, and expressiveness shape the insights landscape. With 12 official languages, distinct regional nuances, and vibrant traditions, understanding ...
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In this episode of Insights from Elsewhere, we travel to South Africa to meet Sheila Akinnusi, the Executive Head of Group Market Research at Nedbank. Sheila has been redefining what it means to connect business decisions with deep human insight — in one of the world’s most diverse markets. Sheila shares how South Africa’s cultural richness, diversity, and expressiveness shape the insights landscape. With 12 official languages, distinct regional nuances, and vibrant traditions, understanding ...
Episode 1: Rosana Martins, Global Foundational Consumer Strategy Lead for Emerging Markets at Kraft Heinz - BRAZIL
Insights from Elsewhere
30 minutes
4 months ago
Episode 1: Rosana Martins, Global Foundational Consumer Strategy Lead for Emerging Markets at Kraft Heinz - BRAZIL
In the first episode of Insights From Elsewhere, Cynthia Portugal talks to Rosana Martins, the Global Foundational Consumer Strategy Lead for Emerging Markets at Kraft Heinz, based in São Paulo, Brazil. Rosana shares her accidental journey into market research, her extensive experience with major CPG companies, and the unique challenges of conducting research across diverse emerging markets like Brazil, Mexico, Poland, and Turkey. She talks about the importance of understanding local nuances,...
Insights from Elsewhere
In this episode of Insights from Elsewhere, we travel to South Africa to meet Sheila Akinnusi, the Executive Head of Group Market Research at Nedbank. Sheila has been redefining what it means to connect business decisions with deep human insight — in one of the world’s most diverse markets. Sheila shares how South Africa’s cultural richness, diversity, and expressiveness shape the insights landscape. With 12 official languages, distinct regional nuances, and vibrant traditions, understanding ...
