In this episode of Insights from Elsewhere, we travel to South Africa to meet Sheila Akinnusi, the Executive Head of Group Market Research at Nedbank. Sheila has been redefining what it means to connect business decisions with deep human insight — in one of the world’s most diverse markets. Sheila shares how South Africa’s cultural richness, diversity, and expressiveness shape the insights landscape. With 12 official languages, distinct regional nuances, and vibrant traditions, understanding ...
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In this episode of Insights from Elsewhere, we travel to South Africa to meet Sheila Akinnusi, the Executive Head of Group Market Research at Nedbank. Sheila has been redefining what it means to connect business decisions with deep human insight — in one of the world’s most diverse markets. Sheila shares how South Africa’s cultural richness, diversity, and expressiveness shape the insights landscape. With 12 official languages, distinct regional nuances, and vibrant traditions, understanding ...
Episode 2: Nyambura Mambo, Head of Market Research & Customer Insights at Safaricom - KENYA
Insights from Elsewhere
48 minutes
4 months ago
Episode 2: Nyambura Mambo, Head of Market Research & Customer Insights at Safaricom - KENYA
Nyambura Mambo, Head of Market Research & Customer Insights at Safaricom, shares valuable insights from her extensive career in research and trade across African markets. With over a decade of experience, Nyambura has partnered with leading brands across diverse sectors to decode consumer behavior and uncover market trends. Based in Nairobi, Kenya, she’s recognized for her innovative research approaches and her nuanced understanding of emerging markets—critical qualities when naviga...
Insights from Elsewhere
In this episode of Insights from Elsewhere, we travel to South Africa to meet Sheila Akinnusi, the Executive Head of Group Market Research at Nedbank. Sheila has been redefining what it means to connect business decisions with deep human insight — in one of the world’s most diverse markets. Sheila shares how South Africa’s cultural richness, diversity, and expressiveness shape the insights landscape. With 12 official languages, distinct regional nuances, and vibrant traditions, understanding ...
