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How They Built It: Founding Stories from Category Defining Companies
Outlier Academy
97 episodes
1 week ago
Outlier founders share how they built category-defining companies like 1-800-GOT-JUNK, Public.com, and Eight Sleep. Learn the playbooks that built the world’s greatest companies and how you can apply them at your company. We decode the ideas, strategies, and frameworks used to build $1B+ businesses. Visit OutlierAcademy.com for episode notes, searchable transcripts, and more. This podcast is a mix of How I Built This, Business Breakdowns, Founder's Field Guide, Acquired, Masters in Business, 50X, and 20VC (20 Minute VC).
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Entrepreneurship
Business
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All content for How They Built It: Founding Stories from Category Defining Companies is the property of Outlier Academy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Outlier founders share how they built category-defining companies like 1-800-GOT-JUNK, Public.com, and Eight Sleep. Learn the playbooks that built the world’s greatest companies and how you can apply them at your company. We decode the ideas, strategies, and frameworks used to build $1B+ businesses. Visit OutlierAcademy.com for episode notes, searchable transcripts, and more. This podcast is a mix of How I Built This, Business Breakdowns, Founder's Field Guide, Acquired, Masters in Business, 50X, and 20VC (20 Minute VC).
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Entrepreneurship
Business
Episodes (20/97)
How They Built It: Founding Stories from Category Defining Companies
How They Built Varda Space: Building Factories in Outer Space's Microgravity with Delian Asparahouv
“Trust is not what makes successful co-founding relationships. Having the world-class skillset that you need to succeed is what will then form that trust that will allow you to succeed.” – Delian Asparahouv  We explore space manufacturing, microgravity, and building factories in outer space. We’re joined by Delian Asparouhov, Co-Founder of Varda Space Industries. We cover leaning into your superpowers when investing, common mistakes in venture capital, and problem solving with space manufacturing. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/71. Chapters (00:00:00) – Introduction (00:02:43) – Delian’s background in robotics and path to entrepreneurship (00:07:32) – Mentorship from Jack Dorsey and Keith Rabois (00:21:43) – Leaning into your superpowers when investing (00:25:01) – Cultivating optimism in investing (00:29:29) – Common mistakes in venture capital (00:33:48) – Incubating a company (00:38:59) – Getting started in the space industry (00:42:09) – What is a space factory? (00:45:38) – Problem solving with space manufacturing (00:51:35) – Exciting changes in the space industry (00:55:43) – Recommended resources in the space industry About Varda. Varda Space Industries is building the world's first space factories. You heard that right, literally factories in outer space, all for earthbound products. What Varda is building, literally wouldn't have been possible even two, three, maybe five years ago, but as launch costs to get mass up to low earth orbit have come down at an incredible pace, it's unlocked the next wave of innovation, including new players and possibilities like what Varda is building with their space factories.  Chapters (00:00:00) - Introduction (00:01:19) - Getting Fired from 13 Jobs and Discovering Entrepreneurship (00:08:34) - The Origin Story of Kettle & Fire (00:15:39) - Evolution of Kettle & Fire’s Branding and Packaging (00:19:10) - Distribution: Direct-to-Consumer vs Wholesale & Retail (00:22:10) - How to Compete with Generic Store Brands (00:24:27) - The Challenges of Building a Sustainably Profitable Business (00:27:13) - Raising Venture Capital for Consumer Brands (00:33:01) - Painful Lessons: $800k in Unpaid Invoices and Why Finance is Strategic (00:39:24) - Launching Perfect Keto and Surely Non-Alcoholic Wine (00:41:48) - Justin’s Annual Review and Goal Setting Process (00:45:44) - Why Extreme People Have Extreme Outcomes (00:49:32) - How to Become an Extreme Person About Kettle & Fire, Perfect Keto, and Surely Wine. Kettle & Fire, Perfect Keto, and Surely Wine all have something in common. They were founded by Justin Mares and built to own an emerging health and wellness trend—from drinking more bone broth, to making the move to a keto diet, or deciding to drink only non-alcoholic wine. Listeners can save 15% off any non-subscription Kettle & Fire order by using promo code Outlier15 when checking out on KettleAndFire.com. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 year ago
1 hour 1 minute 46 seconds

How They Built It: Founding Stories from Category Defining Companies
How They Built Voyager Space Holdings: Building the Berkshire Hathaway of Outer Space with Dylan Taylor
“I’m in the camp that is super passionate about space as a tool for transformation. So what energizes me is getting humans into space.” — Dylan Taylor We explore building the Berkshire Hathaway of outer space. We’re joined by Dylan Taylor, Founder and CEO of Voyager Space Holdings. We cover the evolution of space technology, private space companies vs. government contracts, and what's next for commercial outer space. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/5. Chapters (00:00:00) – Introduction (00:01:55) – How Dylan’s work in space began after reading The Last Lecture (00:09:22) – Dylan’s early investments in and the evolution of space technology (00:17:25) – How re-usability and privatization has expanded space technology (00:39:05) – Why Dylan founded Voyager Space Holdings (00:49:52) – Space industry standards and the creation of the Voyager Space IP Exchange (00:54:35) – Private space companies and their relationship with government agencies (01:09:58) – Exciting innovations in the space industry (01:16:06) – How anyone can become involved in space industry and exploration   About Dylan Taylor and Voyager Space Holdings. In 2019, PitchBook named Dylan Taylor one of the top 10 investors in space and space technology. While SpaceX, Virgin, Galactic, and Blue Origin have taken off in recent years, Dylan's been investing in outer space for over a decade. First, as an angel, and now as CEO of Voyager Space Holdings, where he's building the Berkshire Hathaway of space holding companies. Dylan has also served as the CEO of a public company, he's been on numerous boards, and he runs his own space-focused nonprofit called Space for Humanity. Dylan is a wealth of wisdom, and this episode is a masterclass on the past, present and future of outer space. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 year ago
1 hour 21 minutes 29 seconds

How They Built It: Founding Stories from Category Defining Companies
How They Built Kettle & Fire, Perfect Keto, and Surely Wine: Spotting Trends and Building D2C Brands to Own Them with Justin Mares
“The Iron Law of Ecommerce across everything I’ve ever started is that I start out thinking I’m selling to people like me and it always turns out that it’s 45-year old women that are buying the product.” — Justin Mares Learn how Justin Mares identifies trends and builds direct-to-consumer businesses (and brands) to own them. Including all of the hard lessons that Justin has learned along the way, from why he’s learned to bring on a head of finance early, why consumer business are “cashflow businesses”, to how he competes with generic brands. And so much more. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/144. Chapters (00:00:00) - Introduction (00:01:19) - Getting Fired from 13 Jobs and Discovering Entrepreneurship (00:08:34) - The Origin Story of Kettle & Fire (00:15:39) - Evolution of Kettle & Fire’s Branding and Packaging (00:19:10) - Distribution: Direct-to-Consumer vs Wholesale & Retail (00:22:10) - How to Compete with Generic Store Brands (00:24:27) - The Challenges of Building a Sustainably Profitable Business (00:27:13) - Raising Venture Capital for Consumer Brands (00:33:01) - Painful Lessons: $800k in Unpaid Invoices and Why Finance is Strategic (00:39:24) - Launching Perfect Keto and Surely Non-Alcoholic Wine (00:41:48) - Justin’s Annual Review and Goal Setting Process (00:45:44) - Why Extreme People Have Extreme Outcomes (00:49:32) - How to Become an Extreme Person About Kettle & Fire, Perfect Keto, and Surely Wine. Kettle & Fire, Perfect Keto, and Surely Wine all have something in common. They were founded by Justin Mares and built to own an emerging health and wellness trend—from drinking more bone broth, to making the move to a keto diet, or deciding to drink only non-alcoholic wine. Listeners can save 15% off any non-subscription Kettle & Fire order by using promo code Outlier15 when checking out on KettleAndFire.com. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 year ago
54 minutes 12 seconds

How They Built It: Founding Stories from Category Defining Companies
Trailer - How They Built Kettle & Fire, Perfect Keto, and Surely Wine: Spotting Trends and Building D2C Brands to Own Them with Justin Mares
“The Iron Law of Ecommerce across everything I’ve ever started is that I start out thinking I’m selling to people like me and it always turns out that it’s 45-year old women that are buying the product.” — Justin Mares Learn how Justin Mares identifies trends and builds direct-to-consumer businesses (and brands) to own them. Including all of the hard lessons that Justin has learned along the way, from why he’s learned to bring on a head of finance early, why consumer business are “cashflow businesses”, to how he competes with generic brands. And so much more. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/144. Chapters (00:00:00) - Introduction (00:01:19) - Getting Fired from 13 Jobs and Discovering Entrepreneurship (00:08:34) - The Origin Story of Kettle & Fire (00:15:39) - Evolution of Kettle & Fire’s Branding and Packaging (00:19:10) - Distribution: Direct-to-Consumer vs Wholesale & Retail (00:22:10) - How to Compete with Generic Store Brands (00:24:27) - The Challenges of Building a Sustainably Profitable Business (00:27:13) - Raising Venture Capital for Consumer Brands (00:33:01) - Painful Lessons: $800k in Unpaid Invoices and Why Finance is Strategic (00:39:24) - Launching Perfect Keto and Surely Non-Alcoholic Wine (00:41:48) - Justin’s Annual Review and Goal Setting Process (00:45:44) - Why Extreme People Have Extreme Outcomes (00:49:32) - How to Become an Extreme Person About Kettle & Fire, Perfect Keto, and Surely Wine. Kettle & Fire, Perfect Keto, and Surely Wine all have something in common. They were founded by Justin Mares and built to own an emerging health and wellness trend—from drinking more bone broth, to making the move to a keto diet, or deciding to drink only non-alcoholic wine. Listeners can save 15% off any non-subscription Kettle & Fire order by using promo code Outlier15 when checking out on KettleAndFire.com. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 year ago
4 minutes 29 seconds

How They Built It: Founding Stories from Category Defining Companies
How They Built Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone with Founder Andrew Herr
“The human body is one of the most complex adaptive symptoms out there in the universe.” – Andrew Herr We explore bringing performance secrets from Navy SEALs to the public. We’re joined by Andrew Herr, Fount’s Founder and CEO. We cover human performance and biotech strategy, the limitations of military power for political goals, and using experiments to improve performance. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/127. Chapters (00:00:00) – Introduction (00:03:42) – Human performance and biotech strategy in the military (00:08:37) – The limits of military power for achieving political goals (00:15:22) – Navy SEALs and performance modalities (00:19:29) – Novelty and social judgment are the two great human stressors (00:21:55) – The premise of Fount and its future goals (00:31:07) – The 10 top goals for users of Fount, and the experiments they run (00:37:58) – The Fount user journey (00:42:28) – Coaching, both human and AI (00:46:36) – Using experimental methodology as a founder About Andrew Herr and Fount. Andrew Herr is the founder and CEO of Fount, which is on a mission to help everyone look, feel, and perform at their very best. Fount offers a highly customized three month program that's born out of Andrew's work enhancing the performance of special forces warriors in the US Military, including the Navy Seals. To start, Fount gathers more than 100 data points about their customers using in-depth blood and urine analysis to explore their metabolism, immune and inflammatory activity, nutrient levels, liver and kidney function, and even cardiovascular markers. Customers are then paired with an ex-special forces coach who gets to know their goals, day-to-day schedule, and even their family history all before kicking off a series of experiments that run for the remaining 15 weeks of the program. Experimentation is a huge component of how Fount approaches their work. And it's part of their goal of helping each customer find what works for them. As part of the program, customers receive their own custom supplement packs with exactly what they need to take each morning, afternoon, and evening all sent from Fount's own custom supplement manufacturing facility. At the end of the program, Fount then offers a support program to make it easy to keep the gains you've made and continue building on them. This includes less frequent blood and urine tests, as well as a continuous supply of your daily supplements. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 year ago
50 minutes 48 seconds

How They Built It: Founding Stories from Category Defining Companies
Trailer - How They Built Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone with Founder Andrew Herr
“The human body is one of the most complex adaptive symptoms out there in the universe.” – Andrew Herr We explore bringing performance secrets from Navy SEALs to the public. We’re joined by Andrew Herr, Fount’s Founder and CEO. We cover human performance and biotech strategy, the limitations of military power for political goals, and using experiments to improve performance. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/127. Chapters (00:00:00) – Introduction (00:03:42) – Human performance and biotech strategy in the military (00:08:37) – The limits of military power for achieving political goals (00:15:22) – Navy SEALs and performance modalities (00:19:29) – Novelty and social judgment are the two great human stressors (00:21:55) – The premise of Fount and its future goals (00:31:07) – The 10 top goals for users of Fount, and the experiments they run (00:37:58) – The Fount user journey (00:42:28) – Coaching, both human and AI (00:46:36) – Using experimental methodology as a founder About Andrew Herr and Fount. Andrew Herr is the founder and CEO of Fount, which is on a mission to help everyone look, feel, and perform at their very best. Fount offers a highly customized three month program that's born out of Andrew's work enhancing the performance of special forces warriors in the US Military, including the Navy Seals. To start, Fount gathers more than 100 data points about their customers using in-depth blood and urine analysis to explore their metabolism, immune and inflammatory activity, nutrient levels, liver and kidney function, and even cardiovascular markers. Customers are then paired with an ex-special forces coach who gets to know their goals, day-to-day schedule, and even their family history all before kicking off a series of experiments that run for the remaining 15 weeks of the program. Experimentation is a huge component of how Fount approaches their work. And it's part of their goal of helping each customer find what works for them. As part of the program, customers receive their own custom supplement packs with exactly what they need to take each morning, afternoon, and evening all sent from Fount's own custom supplement manufacturing facility. At the end of the program, Fount then offers a support program to make it easy to keep the gains you've made and continue building on them. This includes less frequent blood and urine tests, as well as a continuous supply of your daily supplements. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices
Show more...
1 year ago
5 minutes 54 seconds

How They Built It: Founding Stories from Category Defining Companies
How They Built ShipBob: Building and Scaling a Fulfillment Business with Co-Founder Jivko Bojinov
“Ultimately, transparency to your customers is extremely important, no matter how difficult it is to display.” — Jivko Bojinov We explore building and scaling a fulfillment business with Jivko Bojinov, ShipBob’s Co-Founder. We cover the challenges of a fulfillment business, ShipBob’s custom warehouse algorithms, and the importance of transparency with staff and customers alike. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/138. Chapters (00:00:00) – Introduction (00:01:40) – The origin and scaling of ShipBob (00:06:38) – Meeting customers at their pain points (00:10:56) – The challenges of a fulfillment business (00:15:04) – Expanding from ShipBob warehouses to partner locations (00:24:28) – Custom software for scaling ShipBob (00:33:18) – ShipBob’s algorithms for stowing, picking, and packaging (00:43:06) – Strategic projects within the fulfillment space (00:51:53) – The importance of transparency with staff customers alike About Jivko Bojinov and ShipBob. Jivko Bojinov played professional tennis before co-founding ShipBob with Dhruv Saxena and Divey Gulati in 2014. Jivko is currently the Senior Vice President of Strategic Projects at ShipBob. And over the last eight years, he's led the development and launch of almost every major strategic initiative at ShipBob, from their transition from owning their own fulfillment centers, to developing an asset like partner network of fulfillment centers, to the launch of affordable two day shipping for all of ShipBob's customers. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices
Show more...
1 year ago
59 minutes 1 second

How They Built It: Founding Stories from Category Defining Companies
Trailer - How They Built ShipBob: Building and Scaling a Fulfillment Business with Co-Founder Jivko Bojinov
“Ultimately, transparency to your customers is extremely important, no matter how difficult it is to display.” — Jivko Bojinov We explore building and scaling a fulfillment business with Jivko Bojinov, ShipBob’s Co-Founder. We cover the challenges of a fulfillment business, ShipBob’s custom warehouse algorithms, and the importance of transparency with staff and customers alike. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/138. Chapters (00:00:00) – Introduction (00:01:40) – The origin and scaling of ShipBob (00:06:38) – Meeting customers at their pain points (00:10:56) – The challenges of a fulfillment business (00:15:04) – Expanding from ShipBob warehouses to partner locations (00:24:28) – Custom software for scaling ShipBob (00:33:18) – ShipBob’s algorithms for stowing, picking, and packaging (00:43:06) – Strategic projects within the fulfillment space (00:51:53) – The importance of transparency with staff customers alike About Jivko Bojinov and ShipBob. Jivko Bojinov played professional tennis before co-founding ShipBob with Dhruv Saxena and Divey Gulati in 2014. Jivko is currently the Senior Vice President of Strategic Projects at ShipBob. And over the last eight years, he's led the development and launch of almost every major strategic initiative at ShipBob, from their transition from owning their own fulfillment centers, to developing an asset like partner network of fulfillment centers, to the launch of affordable two day shipping for all of ShipBob's customers. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 year ago
5 minutes 28 seconds

How They Built It: Founding Stories from Category Defining Companies
A Masterclass in Product Design with Andy Budd (Founder of Clearleft)
On the latest episode of Outlier Founders, we sit down with iconic design studio Clearleft’s founder Andy Budd to learn the approach to designing and building products that he’s honed over decades. We go deep on everything from the design process to what makes a product great, and how Andy approaches managing and building design teams. It’s a masterclass in product design from one of the world’s best at it. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 years ago
1 hour 25 minutes 28 seconds

How They Built It: Founding Stories from Category Defining Companies
Kevita & Flying Embers: Building Functional Beverage Companies from Kevita’s $200M+ Acquisition to Flying Embers Big Bet on Fermented Alcoholic Drinks | Bill Moses, Founder & CEO
On the latest episode of Outlier Founders, we profile Kevita and Flying Embers—two innovative beverage companies that have built big businesses focused on fermentation. Kevita created an entirely new category with their sparkling probiotic drinks with live cultures, and it was sold for $200M. Flying Embers is picking up where Kevita left off and applying novel fermentation technologies to create an entirely new class of fermented alcoholic beverages. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 years ago
53 minutes 51 seconds

How They Built It: Founding Stories from Category Defining Companies
Elo Health: Personalized Daily Nutrition using Blood Tests, Activity Data, and Dietician Support | Ari Tulla, Founder & CEO
On the latest episode of Outlier Founders, we decode how Elo Health has created an entirely new Smart Nutrition category. Elo’s Smart Supplements and Smart Protein improve your energy, focus, and more with vitamins and supplements made just for you. Elo finds and fills your nutrient gaps with a mix of blood testing, your wearable activity data, and one-on-one dietitian support. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 years ago
1 hour 1 minute 5 seconds

How They Built It: Founding Stories from Category Defining Companies
A Masterclass in the Business of Space with Michael Sheetz (CNBC’s Space Reporter)
On the latest episode of Outlier Founders we sit down with Michael Sheetz, CNBC’s Space Reporter, to explore the Cambrian explosion that’s taking place in space. We break down the landscape of companies, from launch providers to imaging and communication satellite companies, to understand the future of space. We explore the intertwined web of science, technology, and defense focuses that’s powering the next phase of space companies, and we dive into how space will shape all of our lives and careers in the decades to come. Originally recorded on October 25, 2022. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 years ago
57 minutes 36 seconds

How They Built It: Founding Stories from Category Defining Companies
Public: How They’re Building the Future of Investing from Fractional Shares to Alternative Assets and Social Investing | Jannick Malling, Co-Founder & Co-CEO
On the latest episode of Outlier Founders, we decode how Public is building the investment platform of the future — from their initial focus on fractional shares, to adding alternative assets, how they’ve built social features and community into their platform, and more. Learn Public’s playbook for finding product market fit, achieving viral growth, building a multi-sided product, as well as their unique approach for driving accountability and ownership across their team. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 years ago
57 minutes 8 seconds

How They Built It: Founding Stories from Category Defining Companies
Forward: Bringing Healthcare as a Product to a Billion People | Adrian Aoun, CEO and Founder
In Episode #118, we explore healthcare as a product rather than a service. We’re joined by Adrian Aoun, Forward’s CEO and Founder, and we cover why healthcare should be a product, not a service, being problem-oriented as a founder, and why the health insurance industry is destined to fall.  “Solutions don't really matter. Problems matter.” – Adrian Aoun EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/forward-adrian-aoun   FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/forward-adrian-aoun-transcript  CHAPTERS This episode is our definitive guide to healthcare as a product rather than a service. In it we cover: 00:00:00 – Introduction 00:02:37 – From Google to Forward 00:09:01 – Why founders should be problem-oriented 00:12:31 – Advising the President on the future of technology 00:17:22 – The root problem of the healthcare industry 00:25:24 – Why healthcare should be a product, not a service 00:30:01 – The imminent fall of health insurance 00:35:06 – Does the healthcare system really matter? 00:45:47 – Why medical specialties don’t make sense 00:55:02 – How Forward is a mission that happens to have a company attached to it ABOUT FORWARD Adrian Aoun is founder and CEO of Forward, which is building an insurance-free healthcare system focused on preventative healthcare from the ground up. Forward was founded in 2017 to invert the typical model of healthcare, which follows the service model where one patient sees a single doctor whenever they need care. Forward is building healthcare focused on health and preventative care that's 1) productized so you can use it anytime, anywhere, 2) scalable so it's affordable to everyone, and 3) always on with help available through the Forward app and a network of offices around the US. This might sound like, well, how healthcare should have been all along, which is the goal. This episode is a special one. In it we cover why Adrian is fanatical about being problem-focused rather than solution-focused, what he learned leading special projects for Sergey Brin at Google, and why Forward is focused on productizing healthcare to bring down the cost of treatments, make healthcare available 24/7, help customers manage all aspects of their health, and increase the pace of innovation and iteration. Adrian shares his perspective on what happens as the percentage of GDP dedicated to healthcare reaches 30% and even 40%, and he talks through how he uses extreme perspectives to pick apart complex issues and come to ground truths. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 years ago
1 hour 1 minute 2 seconds

How They Built It: Founding Stories from Category Defining Companies
Trailer – Forward: Bringing Healthcare as a Product to a Billion People | Adrian Aoun, CEO and Founder
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Forward with Adrian Aoun. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 years ago
4 minutes 23 seconds

How They Built It: Founding Stories from Category Defining Companies
Ezra: Bringing Fast and Affordable Early Cancer Detection to Everyone | Emi Gal, Founder & CEO
Learn how Ezra has brought down the cost of early cancer detection by 80% and the time required to get screened by 66%—all by harnessing the power of AI and Machine Learning to make MRIs an order of magnitude more efficient. As well as how they’ve built an asset light business in healthcare and what it takes to be a software-centric business within a heavily regulated industry. “I realized that the main reason why people die of cancer is because they found it too late. And the main reason we still find cancer late for people is because there’s no easy way to screen for cancer in the body that’s fast, accurate, and affordable. And so, I decided to focus on that problem.” — Emi Gal EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/ezra-fast-affordable-cancer-screening-outlier-founders  FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/ezra-fast-affordable-cancer-screening-outlier-founders-transcript/  CHAPTERS (00:00:00) - Introduction (00:01:21) - Origin Story of Ezra (00:03:22) - How Ezra Tried 12 Different Ideas Around Cancer Screening (00:08:22) - Screening for Cancer with Ezra vs Best Practices Today (00:11:01) - MRI 101: A Simple Explanation of Magnetic Resonance Imaging (00:14:45) - The Dawn of Proactive Healthcare and The Patient Will See You Now (00:19:58) - The Hippocratic Oath, Doing No Harm, and Early Screening (00:25:09) - How Often Should We All Be Screening for Cancer? (00:28:54) - What It’s Like to Get an MRI Scan (00:33:41) - Ezra’s Approach to AI and FDA Approval of AI Updates (00:41:06) - Breaking Down Ezra’s Asset Light Business Model (00:46:02) - Why the Future of Healthcare is Proactive and Holistic (00:50:36) - The Highs and Lows of Building Ezra (00:54:05) - Lessons Learned Building a Mission Centric Company ABOUT EZRA Ezra was founded in 2018 to build the world’s first fast, accurate, and affordable way to screen for cancer everywhere in the body. To do this, they’ve harnessed the power of Magnetic Resonance Imaging, often called an MRI, and dramatically improved the efficiency of imaging and analyses using Artificial Intelligence and Machine Learning. To date, they’ve decreased the cost of getting a full body MRI scan by 80% and the time required to get scanned by 66%. Every year, more than 20,000,000 Americans are diagnosed with cancer. Without a fast, accurate, and affordable way to proactively screen the entire body for cancer, many of these diagnoses come too late. For some types of cancer, including colon cancer, once it reaches Stage 4 your chances of survival are just 4%. Ezra’s goal is to bring down the cost and time required to get screened for cancer by an order of magnitude—reducing both by 90%+. Ezra is an incredible example of using AI and ML to dramatically improve the effectiveness of an existing technology in order to bring down costs within a critical segment of healthcare. You can save $150 off an Ezra screening by using promo code Outlier150 when checking out on Ezra.com. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 years ago
1 hour 1 minute 9 seconds

How They Built It: Founding Stories from Category Defining Companies
Trailer – Ezra: Bringing Fast and Affordable Early Cancer Detection to Everyone
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Ezra with Emi Gal. Learn how Ezra has brought down the cost of early cancer detection by 80% and the time required to get screened by 66%—all by harnessing the power of AI and Machine Learning. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 years ago
4 minutes

How They Built It: Founding Stories from Category Defining Companies
Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone | Andrew Herr, Founder & CEO
In Episode #127, we explore bringing performance secrets from Navy SEALs to the public. We’re joined by Andrew Herr, Fount’s Founder and CEO. We cover human performance and biotech strategy, the limitations of military power for political goals, and using experiments to improve performance. “The human body is one of the most complex adaptive symptoms out there in the universe.” – Andrew Herr EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/fount-andrew-herr  FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/fount-andrew-herr-transcript  CHAPTERS This episode is our definitive guide to bringing performance secrets from Navy SEALs to the public. In it we cover: 00:00:00 – Introduction 00:03:42 – Human performance and biotech strategy in the military 00:08:37 – The limits of military power for achieving political goals 00:15:22 – Navy SEALs and performance modalities 00:19:29 – Novelty and social judgment are the two great human stressors 00:21:55 – The premise of Fount and its future goals 00:31:07 – The 10 top goals for users of Fount, and the experiments they run 00:37:58 – The Fount user journey 00:42:28 – Coaching, both human and AI 00:46:36 – Using experimental methodology as a founder ABOUT FOUNT Andrew Herr is the founder and CEO of Fount, which is on a mission to help everyone look, feel, and perform at their very best. Fount offers a highly customized three month program that's born out of Andrew's work enhancing the performance of special forces warriors in the US Military, including the Navy Seals. To start, Fount gathers more than 100 data points about their customers using in-depth blood and urine analysis to explore their metabolism, immune and inflammatory activity, nutrient levels, liver and kidney function, and even cardiovascular markers. Customers are then paired with an ex-special forces coach who gets to know their goals, day-to-day schedule, and even their family history all before kicking off a series of experiments that run for the remaining 15 weeks of the program. Experimentation is a huge component of how Fount approaches their work. And it's part of their goal of helping each customer find what works for them. As part of the program, customers receive their own custom supplement packs with exactly what they need to take each morning, afternoon, and evening all sent from Fount's own custom supplement manufacturing facility. At the end of the program, Fount then offers a support program to make it easy to keep the gains you've made and continue building on them. This includes less frequent blood and urine tests, as well as a continuous supply of your daily supplements. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 years ago
51 minutes 15 seconds

How They Built It: Founding Stories from Category Defining Companies
Trailer - Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone | Andrew Herr, Founder & CEO
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Fount with Andrew Herr. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 years ago
5 minutes 54 seconds

How They Built It: Founding Stories from Category Defining Companies
Hone Health: On Testosterone, Telehealth, and Building a Modern Men’s Health Platform | Saad Alam, Founder & CEO
In Episode #125, we explore testosterone replacement therapy and building a telehealth company. We’re joined by Saad Alam, Hone Health’s Founder and CEO. We cover the basics of testosterone, the future of health management, and learnings from building a telehealth company. “When people say a good CEO basically works himself out of a job and spends 30 for 40% of his time recruiting, I thought that was a cute kitchen magnet that really probably wasn't real. And the reality is, it actually couldn't be more true.” – Saad Alam  EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/hone-saad-alam  FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/hone-saad-alam-transcript  CHAPTERS This episode is our definitive guide to building and scaling a testosterone replacement telehealth company. In it we cover: 00:00:00 – Introduction 00:02:39 – Saad’s background and the genesis of Hone 00:10:12 – Making life whatever you want it to be 00:15:12 – Helping men have confidence as they age 00:18:25 – What is testosterone, and how does it work? 00:24:22 – Non-pharmaceutical treatments for low testosterone 00:27:23 – The risks of high and low testosterone levels 00:32:28 – The patient journey at Hone 00:44:12 – The future of health management 00:50:29 – Learnings from building a telehealth company 00:54:48 – The importance of hiring people who are better than you ABOUT HONE HEALTH Saad Alam is Founder and CEO of Hone, which is creating an entirely new type of healthcare company initially focused on helping men with low testosterone. Saad describes it as “helping men age with confidence.” Low testosterone is an alarming and growing trend, which is why testosterone treatments like Hone are on the rise. Scientific research has shown that for decades now the level of testosterone in men has been declining. The most alarming statistic is that our generation has around 50% less testosterone than our father's generation, who in turn has less testosterone than their father's generation. And the reasons behind this are very complicated, but a large part of it seems to be due to growing environmental and plastic pollution, which have caused the level of heavy metals in our bodies to rise while micro plastics in our blood disrupt the production of testosterone and actually spur the production of estrogen. With this context, you would imagine that it's becoming easier to find out if you have low testosterone and get testosterone treatments if needed, but you would be very wrong, which is why Saad Alam founded Hone and set out to revolutionize the way that men are treated for low testosterone. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 years ago
1 hour 1 second

How They Built It: Founding Stories from Category Defining Companies
Outlier founders share how they built category-defining companies like 1-800-GOT-JUNK, Public.com, and Eight Sleep. Learn the playbooks that built the world’s greatest companies and how you can apply them at your company. We decode the ideas, strategies, and frameworks used to build $1B+ businesses. Visit OutlierAcademy.com for episode notes, searchable transcripts, and more. This podcast is a mix of How I Built This, Business Breakdowns, Founder's Field Guide, Acquired, Masters in Business, 50X, and 20VC (20 Minute VC).