How They Built It: Founding Stories from Category Defining Companies
Outlier Academy
97 episodes
1 day ago
Outlier founders share how they built category-defining companies like 1-800-GOT-JUNK, Public.com, and Eight Sleep. Learn the playbooks that built the world’s greatest companies and how you can apply them at your company. We decode the ideas, strategies, and frameworks used to build $1B+ businesses. Visit OutlierAcademy.com for episode notes, searchable transcripts, and more.
This podcast is a mix of How I Built This, Business Breakdowns, Founder's Field Guide, Acquired, Masters in Business, 50X, and 20VC (20 Minute VC).
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Outlier founders share how they built category-defining companies like 1-800-GOT-JUNK, Public.com, and Eight Sleep. Learn the playbooks that built the world’s greatest companies and how you can apply them at your company. We decode the ideas, strategies, and frameworks used to build $1B+ businesses. Visit OutlierAcademy.com for episode notes, searchable transcripts, and more.
This podcast is a mix of How I Built This, Business Breakdowns, Founder's Field Guide, Acquired, Masters in Business, 50X, and 20VC (20 Minute VC).
Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone | Andrew Herr, Founder & CEO
How They Built It: Founding Stories from Category Defining Companies
51 minutes 15 seconds
2 years ago
Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone | Andrew Herr, Founder & CEO
In Episode #127, we explore bringing performance secrets from Navy SEALs to the public. We’re joined by Andrew Herr, Fount’s Founder and CEO. We cover human performance and biotech strategy, the limitations of military power for political goals, and using experiments to improve performance.
“The human body is one of the most complex adaptive symptoms out there in the universe.” – Andrew Herr
EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)
https://www.danielscrivner.com/notes/fount-andrew-herr
FULL TEXT TRANSCRIPT
https://www.danielscrivner.com/notes/fount-andrew-herr-transcript
CHAPTERS
This episode is our definitive guide to bringing performance secrets from Navy SEALs to the public. In it we cover:
00:00:00 – Introduction
00:03:42 – Human performance and biotech strategy in the military
00:08:37 – The limits of military power for achieving political goals
00:15:22 – Navy SEALs and performance modalities
00:19:29 – Novelty and social judgment are the two great human stressors
00:21:55 – The premise of Fount and its future goals
00:31:07 – The 10 top goals for users of Fount, and the experiments they run
00:37:58 – The Fount user journey
00:42:28 – Coaching, both human and AI
00:46:36 – Using experimental methodology as a founder
ABOUT FOUNT
Andrew Herr is the founder and CEO of Fount, which is on a mission to help everyone look, feel, and perform at their very best. Fount offers a highly customized three month program that's born out of Andrew's work enhancing the performance of special forces warriors in the US Military, including the Navy Seals. To start, Fount gathers more than 100 data points about their customers using in-depth blood and urine analysis to explore their metabolism, immune and inflammatory activity, nutrient levels, liver and kidney function, and even cardiovascular markers. Customers are then paired with an ex-special forces coach who gets to know their goals, day-to-day schedule, and even their family history all before kicking off a series of experiments that run for the remaining 15 weeks of the program.
Experimentation is a huge component of how Fount approaches their work. And it's part of their goal of helping each customer find what works for them. As part of the program, customers receive their own custom supplement packs with exactly what they need to take each morning, afternoon, and evening all sent from Fount's own custom supplement manufacturing facility. At the end of the program, Fount then offers a support program to make it easy to keep the gains you've made and continue building on them. This includes less frequent blood and urine tests, as well as a continuous supply of your daily supplements.
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ABOUT OUTLIER ACADEMY
Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.
Website: https://www.outlieracademy.com
Twitter: https://www.twitter.com/outlieracademy
ABOUT DANIEL SCRIVNER
Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.
Website: https://www.danielscrivner.com
Twitter: https://www.twitter.com/danielscrivner
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How They Built It: Founding Stories from Category Defining Companies
Outlier founders share how they built category-defining companies like 1-800-GOT-JUNK, Public.com, and Eight Sleep. Learn the playbooks that built the world’s greatest companies and how you can apply them at your company. We decode the ideas, strategies, and frameworks used to build $1B+ businesses. Visit OutlierAcademy.com for episode notes, searchable transcripts, and more.
This podcast is a mix of How I Built This, Business Breakdowns, Founder's Field Guide, Acquired, Masters in Business, 50X, and 20VC (20 Minute VC).