Healthcare Marketing Edge

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Luminus Healthcare Marketing

9 episodes

1 week ago

In this episode of Healthcare Marketing Edge, Tim Bouchard and Jay Rice discuss the complete patient journey and its significance in healthcare marketing. They explore the importance of understanding every stage from awareness to retention, emphasizing the need for practices to focus on building trust and relationships with patients rather than solely on lead generation. Jay shares insights on identifying ideal patient personas, creating effective lead magnets, and nurturing leads to improve ...

Marketing

Business

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All content for Healthcare Marketing Edge is the property of Luminus Healthcare Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

Episodes (9/9)

Healthcare Marketing Edge

Mapping the Patient Journey from Awareness to Retention | EP 9

1 week ago

33 minutes

Healthcare Marketing Edge

Making Complex Healthcare Topics Simple | EP 8

In this episode of Healthcare Marketing Edge, Tim Bouchard and Jolene Myers, Marketing Manager at Nova Healthcare Administrators discuss the challenges of healthcare marketing, particularly the need to simplify complex language for patients and referral partners. They explore the importance of building trust through clear communication, the power of storytelling in marketing, and strategies for creating patient-centric content. The conversation emphasizes the significance of measuring engagem...

3 weeks ago

26 minutes

Healthcare Marketing Edge

Standardization & Systems Boost Practice Growth | EP 7

In this episode of Healthcare Marketing Edge, Tim Bouchard interviews Audrey Von-Maszewski, Practice Manager at Pause Wellness Center, about the transformative power of standardization and systems for healthcare practices. They discuss the importance of clear communication, the implementation of consistent processes, and the impact of electronic health record (EHR) systems on practice management. Audrey shares insights on how these changes have led to increased referrals, improved patient exp...

1 month ago

24 minutes

Healthcare Marketing Edge

Servant Leadership Built on Brand Values | EP 6

In this episode of Healthcare Marketing Edge, Tim Bouchard and Melissa DelFino Mulford, Founder of Modern Distinction discuss the significance of servant leadership in healthcare practices. They explore how core brand values and mission contribute to building quality teams, emphasizing the importance of empowering staff and creating a positive patient experience. Melissa shares insights on how to implement effective management strategies, the necessity of clarity in leadership, and the benefi...

2 months ago

23 minutes

Healthcare Marketing Edge

Building Healthcare Teams That Boost Patient Trust | EP 5

In this conversation, Tim Bouchard from Luminus and Danielle Egan from Healthbridge Management discuss the critical aspects of recruiting, mentoring, and retaining a quality team in healthcare practices. Danielle shares her extensive experience in healthcare and emphasizes the importance of mindset, personal connections, and creating a supportive environment for staff. They explore strategies for motivating entry-level employees, the significance of trust in the workplace, and the rewards of ...

2 months ago

24 minutes

Healthcare Marketing Edge

How to Market Value-Based Care in Medicaid’s Evolving Landscape | EP 4

In this episode of Healthcare Marketing Edge, Tim Bouchard and Dr. Enrique Enguidanos discuss the evolving landscape of healthcare marketing, focusing on value-based care and the importance of community-based solutions. Dr. Enguidanos shares insights from his extensive experience in emergency medicine and care coordination, emphasizing the need for effective communication and listening to patients' needs. The discussion highlights real-life examples of how connecting patients to care can prev...

3 months ago

26 minutes

Healthcare Marketing Edge

Humanizing Healthcare Using The Power of Video | EP 3

In this episode of Healthcare Marketing Edge, Tim Bouchard hosts Jordan Lema from Lemur Studios to discuss the significance of video in healthcare marketing. They explore how video can humanize healthcare, build trust with patients, and serve as an effective tool for recruitment and engagement. The conversation covers various types of videos, the importance of video length, and strategies for maximizing video content. They also share success stories and insights on starting small with video p...

4 months ago

30 minutes

Healthcare Marketing Edge

Social Media Secrets for Authentic Patient Connection | EP 2

In this episode of Healthcare Marketing Edge, Tim Bouchard hosts Amanda Clark from Atria Social as they dive into creating a powerful, authentic online presence for healthcare providers. Learn why patient trust is key, how to craft relatable social media content, and navigate HIPAA compliance. Amanda shares her Atria Method, from audits to storytelling, plus tips on using AI tools like ChatGPT to connect with patients. Discover actionable strategies to boost bookings without big budgets and t...

4 months ago

31 minutes

Healthcare Marketing Edge

The Significance of Patient-Centric Writing in Healthcare Marketing | EP 1

In this episode of Healthcare Marketing Edge, Tim Bouchard and Tess Felton discuss the significance of patient-centric writing in healthcare marketing. They explore how relatable messaging can alleviate patient anxiety, the importance of simplifying medical jargon, and the key principles of effective copywriting. The conversation emphasizes the need for healthcare providers to understand their patients' emotional journeys and to create engaging, accessible content that builds trust and encour...

5 months ago

29 minutes