In this episode of Healthcare Marketing Edge, Tim Bouchard and Jay Rice discuss the complete patient journey and its significance in healthcare marketing. They explore the importance of understanding every stage from awareness to retention, emphasizing the need for practices to focus on building trust and relationships with patients rather than solely on lead generation. Jay shares insights on identifying ideal patient personas, creating effective lead magnets, and nurturing leads to improve ...
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In this episode of Healthcare Marketing Edge, Tim Bouchard and Jay Rice discuss the complete patient journey and its significance in healthcare marketing. They explore the importance of understanding every stage from awareness to retention, emphasizing the need for practices to focus on building trust and relationships with patients rather than solely on lead generation. Jay shares insights on identifying ideal patient personas, creating effective lead magnets, and nurturing leads to improve ...
In this episode of Healthcare Marketing Edge, Tim Bouchard and Jolene Myers, Marketing Manager at Nova Healthcare Administrators discuss the challenges of healthcare marketing, particularly the need to simplify complex language for patients and referral partners. They explore the importance of building trust through clear communication, the power of storytelling in marketing, and strategies for creating patient-centric content. The conversation emphasizes the significance of measuring engagem...
Healthcare Marketing Edge
In this episode of Healthcare Marketing Edge, Tim Bouchard and Jay Rice discuss the complete patient journey and its significance in healthcare marketing. They explore the importance of understanding every stage from awareness to retention, emphasizing the need for practices to focus on building trust and relationships with patients rather than solely on lead generation. Jay shares insights on identifying ideal patient personas, creating effective lead magnets, and nurturing leads to improve ...
