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Healthcare Marketing Edge
Luminus Healthcare Marketing
9 episodes
1 week ago
In this episode of Healthcare Marketing Edge, Tim Bouchard and Jay Rice discuss the complete patient journey and its significance in healthcare marketing. They explore the importance of understanding every stage from awareness to retention, emphasizing the need for practices to focus on building trust and relationships with patients rather than solely on lead generation. Jay shares insights on identifying ideal patient personas, creating effective lead magnets, and nurturing leads to improve ...
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Marketing
Business
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All content for Healthcare Marketing Edge is the property of Luminus Healthcare Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of Healthcare Marketing Edge, Tim Bouchard and Jay Rice discuss the complete patient journey and its significance in healthcare marketing. They explore the importance of understanding every stage from awareness to retention, emphasizing the need for practices to focus on building trust and relationships with patients rather than solely on lead generation. Jay shares insights on identifying ideal patient personas, creating effective lead magnets, and nurturing leads to improve ...
Show more...
Marketing
Business
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How to Market Value-Based Care in Medicaid’s Evolving Landscape | EP 4
Healthcare Marketing Edge
26 minutes
3 months ago
How to Market Value-Based Care in Medicaid’s Evolving Landscape | EP 4
In this episode of Healthcare Marketing Edge, Tim Bouchard and Dr. Enrique Enguidanos discuss the evolving landscape of healthcare marketing, focusing on value-based care and the importance of community-based solutions. Dr. Enguidanos shares insights from his extensive experience in emergency medicine and care coordination, emphasizing the need for effective communication and listening to patients' needs. The discussion highlights real-life examples of how connecting patients to care can prev...
Healthcare Marketing Edge
In this episode of Healthcare Marketing Edge, Tim Bouchard and Jay Rice discuss the complete patient journey and its significance in healthcare marketing. They explore the importance of understanding every stage from awareness to retention, emphasizing the need for practices to focus on building trust and relationships with patients rather than solely on lead generation. Jay shares insights on identifying ideal patient personas, creating effective lead magnets, and nurturing leads to improve ...