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Hardtofindseminars.com Copywriting University
Michael Senoff at www.hardtofindseminars.com
43 episodes
9 months ago
Tap the brains of some of the greatest masters of writing of all time including Ted Nicholas, John Carlton, Denny Hatch, Melvin Powers, Mike Pavlish, Carl Galletti, Brian Keith Voiles, Gary Halbert, Joe Vitale, Bob Bly, Ben Settle, Eugene Schwartz and more and cut years off your education right now!
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All content for Hardtofindseminars.com Copywriting University is the property of Michael Senoff at www.hardtofindseminars.com and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Tap the brains of some of the greatest masters of writing of all time including Ted Nicholas, John Carlton, Denny Hatch, Melvin Powers, Mike Pavlish, Carl Galletti, Brian Keith Voiles, Gary Halbert, Joe Vitale, Bob Bly, Ben Settle, Eugene Schwartz and more and cut years off your education right now!
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Careers
Business
Episodes (20/43)
Hardtofindseminars.com Copywriting University
Eugene Schwartz Copywriting Seminar - Part Three
Eugene M. Schwartz started in mail order as a delivery boy in 1949,became a junior copywriter before the end of that year, a copy chief in 1951,and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work). His previous book, Breakthrough Advertising, is considered a mail order classic, and the most stolen book from public libraries. You get a three-part audio, download of the explosive full 90-minute Eugene Schwartz "writing masters" seminar will show you . . ."How To Turn Yourself Into A Cash-Producing, Writing Machine..." This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
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13 years ago
20 minutes 45 seconds

Hardtofindseminars.com Copywriting University
Eugene Schwartz Copywriting Seminar - Part Two
Eugene M. Schwartz started in mail order as a delivery boy in 1949,became a junior copywriter before the end of that year, a copy chief in 1951,and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work). His previous book, Breakthrough Advertising, is considered a mail order classic, and the most stolen book from public libraries. You get a three-part audio, download of the explosive full 90-minute Eugene Schwartz "writing masters" seminar will show you . . ."How To Turn Yourself Into A Cash-Producing, Writing Machine..." This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
Show more...
13 years ago
33 minutes 24 seconds

Hardtofindseminars.com Copywriting University
Eugene Schwartz Copywriting Seminar - Part One
Eugene M. Schwartz started in mail order as a delivery boy in 1949,became a junior copywriter before the end of that year, a copy chief in 1951,and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work). His previous book, Breakthrough Advertising, is considered a mail order classic, and the most stolen book from public libraries. You get a three-part audio, download of the explosive full 90-minute Eugene Schwartz "writing masters" seminar will show you . . ."How To Turn Yourself Into A Cash-Producing, Writing Machine..." This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
Show more...
13 years ago
34 minutes 44 seconds

Hardtofindseminars.com Copywriting University
Copywriter Mike Pavlish Reveals Copywriting Secrets That Will Double To Triple your Direct Mail Response And Profits
Over the last few years, Mike Pavlish has made millions of dollars as an A list copywriter. Established in 1988 and with over 1,000 projects, Mike Pavlish has become one of the world’s leading copywriters for direct marketing pros and entrepreneurs in the fields of Health, Investment and Information Products and Services sold online and offline. He has written winning copy for clients like, Jay Abraham, Gary Halbert, Howard Ruff, Prentice-Hall, Campbell's Soup, Rio Las Vegas Hotel and Casino, Phillips Publishing, and many more. Mike Pavlish knows the ins and outs of the trade and the little known angles that bring in big winners. And he’s found that today’s market is significantly different than it was even just a few years ago. In fact, he says much of the advice given nowadays is not only outdated and wrong– but it’s costing entrepreneurs serious money. So in this interview, you’ll hear how to make sure your copywriting is current for the consumers of today. These consumers have grown skeptical about overly hyped products and outrageous claims. They also don’t have time to read through mountains of copy, especially if it sounds like something they’ve already heard before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
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13 years ago
52 minutes 9 seconds

Hardtofindseminars.com Copywriting University
Direct Marketing Seminars By Melvin Powers On Mail Order -- Part Three: The Key To Never "Missing The Boat"
According to Melvin, you've only missed the boat if you think you have. It's never too late to succeed. And in Part Three, you'll hear how Melvin made his way to the top along with steps for getting there yourself. Melvin has more years of experience than most people will ever know. And in this interview, you'll hear his advice on how to succeed in business and in life. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
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13 years ago
43 minutes 52 seconds

Hardtofindseminars.com Copywriting University
Direct Marketing Seminars By Melvin Powers On Mail Order -- Part Two: The Power Of Asking
Melvin Powers is a legend. He owns a thriving mail-order business, negotiates his own deals, makes a great living, and has a lot of fun. And with years of experience, he's just the person to ask marketing and publishing questions to. That's probably why I got so many responses when I asked listeners if they had any questions for this book publishing giant. So in Part Two of the Melvin Powers interview, you'll hear Melvin field those questions. And because he truly likes to help people succeed, he gives step-by-step, thoroughly honest answers. But best of all, he illustrates his answers with examples from his own life to show just how practical success can be, if you put your mind to it. It doesn't matter whether your goal is to obtain rights to a book, get your product on TV, promote yourself at Barnes and Noble or lecture at the community college. Things aren't going to just fall in your lap. And in Part Two, you'll hear how Melvin has done all of those things - and how easily you can do them too - just by asking the right people the right questions. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
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13 years ago
37 minutes 52 seconds

Hardtofindseminars.com Copywriting University
Direct Marketing Seminars By Melvin Powers On Mail Order - Part One
In this direct marketing seminars by Melvin Powers on mail order, Melvin discovered he had the "Midas touch" for book publishing when he was 16 years old. After Melvin Powers ordered a book on chess from a Popular Science magazine, he set up shop from his living room and discovered an instant success formula for selling book by mail using small classified ads. Even though he's sold more books than most people can imagine, Melvin says that books are really just the "calling card" for the seemingly endless amount of backend deals you can make from them. And Melvin shares how he makes serious money selling back end seminars, records, consulting and much more from his book sales. He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
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13 years ago
1 hour 2 minutes 25 seconds

Hardtofindseminars.com Copywriting University
Money-Making Secrets Straight from the Lips of the Legendary Direct Market Guru, Denny Hatch
Denny Hatch is a freelance writer, designer, and consultant of direct mail/direct marketing and the author of four books on marketing and business. He has analyzed thousands of direct mailings in more than 200 categories in the past 25 years. In this Denny Hatch interview, he shows you how your businesses can take advantage of marketing, sales, PR, and communications while avoiding the pitfalls. The cornerstone of Denny’s success? No matter what you’re selling, you’re in the business of acquiring repeat customers! This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
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13 years ago
54 minutes 35 seconds

Hardtofindseminars.com Copywriting University
Ted Nicholas Interview: Secrets From The Man Who’s Sold More Than $6 Billion In Products Using These Direct Response Methods
Ted Nicholas has sold more than $6 billion in products -- that’s more than any other guru! He’s owned 23 businesses, made millions in direct mail, knows the ins and outs of negotiating, and has written and tested copy for more than 30 years Imagine how easy marketing would be if you could consult an expert for all your business dealings. Someone who has already made the mistakes you’re about to make and can tell you a better approach -- a winning approach. It could save you thousands and make you millions. Ted Nicholas is doing just that and in this interview you’ll hear some of his tried and true methods that have earned him his guru status. According to Ted Nicholas, most copywriters think it’s important to cater to as many prospects as possible, but if you cast your net too wide, you’ll neglect your niche-specific customer and essentially shoot yourself in the foot. And in this interview, you’ll hear how to make sure your marketing is narrow, targeted and as effective as possible. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
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13 years ago
1 hour 19 minutes 1 second

Hardtofindseminars.com Copywriting University
A Website Conversion Expert Will Show You How To Maximize Your Internet Profits In Minimum Time! Part 3
Widely Recognized as "The A Website Conversion Expert," Dan is the "go-to" Internet copy genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries...Dan has a track record of selling over $25.7 million of merchandise and services. If Dan is such a wizard with words, perhaps you're wondering why you haven't heard of him before. It's because Dan doesn't seek out the spotlight. This "quiet giant" keeps a low profile in an industry over-run with self-promoting, self-proclaimed, and often self-deluded "experts." Instead of stoking the "Locke Publicity Machine," Dan focuses on stoking the fires of success for his small business clients. Instead of devoting his time to his celebrity status, he spends hour after hour, week after week, working for the little guys... and loving it. Dan has resuscitated copy that was previously in "critical condition" and helped his clients double and triple their conversion rates... some as much as 417%. The strategies, techniques and psychological tactics Dan employs are irresistible to consumers. They produce dramatic results and spell the difference between failure and success, and between success and "super-stardom" for his clients.
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13 years ago
5 minutes 53 seconds

Hardtofindseminars.com Copywriting University
A Website Conversion Expert Will Show You How To Maximize Your Internet Profits In Minimum Time! Part 2
Widely Recognized as "The A Website Conversion Expert," Dan is the "go-to" Internet copy genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries...Dan has a track record of selling over $25.7 million of merchandise and services. If Dan is such a wizard with words, perhaps you're wondering why you haven't heard of him before. It's because Dan doesn't seek out the spotlight. This "quiet giant" keeps a low profile in an industry over-run with self-promoting, self-proclaimed, and often self-deluded "experts." Instead of stoking the "Locke Publicity Machine," Dan focuses on stoking the fires of success for his small business clients. Instead of devoting his time to his celebrity status, he spends hour after hour, week after week, working for the little guys... and loving it. Dan has resuscitated copy that was previously in "critical condition" and helped his clients double and triple their conversion rates... some as much as 417%. The strategies, techniques and psychological tactics Dan employs are irresistible to consumers. They produce dramatic results and spell the difference between failure and success, and between success and "super-stardom" for his clients.
Show more...
13 years ago
35 minutes 26 seconds

Hardtofindseminars.com Copywriting University
A Website Conversion Expert Will Show You How To Maximize Your Internet Profits In Minimum Time! Part 1
Widely Recognized as "The A Website Conversion Expert," Dan is the "go-to" Internet copy genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries...Dan has a track record of selling over $25.7 million of merchandise and services. If Dan is such a wizard with words, perhaps you're wondering why you haven't heard of him before. It's because Dan doesn't seek out the spotlight. This "quiet giant" keeps a low profile in an industry over-run with self-promoting, self-proclaimed, and often self-deluded "experts." Instead of stoking the "Locke Publicity Machine," Dan focuses on stoking the fires of success for his small business clients. Instead of devoting his time to his celebrity status, he spends hour after hour, week after week, working for the little guys... and loving it. Dan has resuscitated copy that was previously in "critical condition" and helped his clients double and triple their conversion rates... some as much as 417%. The strategies, techniques and psychological tactics Dan employs are irresistible to consumers. They produce dramatic results and spell the difference between failure and success, and between success and "super-stardom" for his clients.
Show more...
13 years ago
36 minutes 28 seconds

Hardtofindseminars.com Copywriting University
Why Settle For 1% Response When You Can get 50% Response With "Effective Copywriting" -- Learn How To Hone Your Skills To Improve Your Sales -- Part 2
Good, captive copywriting is essential in today’s marketing field. I got a call from a gentleman who was new to the copywriting field and he was looking for some advice on how to improve his own skills. The information I shared with him is invaluable: I gave him direct resources he could use and I discussed different products and aspects of these products that are currently available. Best of all, though, I shared with him the underlying implications of good copywriting and explored why and how many people are doing it all wrong. This is information you can’t afford to miss -- the insight you’ll gain will be unique. Since I interview and review marketing gurus all day for a living, you can guess I know what works and what does not. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
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13 years ago
19 minutes 2 seconds

Hardtofindseminars.com Copywriting University
Why Settle For 1% Response When You Can get 50% Response With "Effective Copywriting" -- Learn How To Hone Your Skills To Improve Your Sales -- Part 1
Good, captive copywriting is essential in today’s marketing field. I got a call from a gentleman who was new to the copywriting field and he was looking for some advice on how to improve his own skills. The information I shared with him is invaluable: I gave him direct resources he could use and I discussed different products and aspects of these products that are currently available. Best of all, though, I shared with him the underlying implications of good copywriting and explored why and how many people are doing it all wrong. This is information you can’t afford to miss -- the insight you’ll gain will be unique. Since I interview and review marketing gurus all day for a living, you can guess I know what works and what does not. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
Show more...
13 years ago
17 minutes 55 seconds

Hardtofindseminars.com Copywriting University
"How I Became A Copywriter" -- An Interview With Brian Keith Voiles Part Five
This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters.
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13 years ago
49 minutes 56 seconds

Hardtofindseminars.com Copywriting University
"How I Became A Copywriter" -- An Interview With Brian Keith Voiles Part Four
This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters.
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13 years ago
31 minutes 42 seconds

Hardtofindseminars.com Copywriting University
"How I Became A Copywriter" -- An Interview With Brian Keith Voiles Part Three
This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters.
Show more...
13 years ago
28 minutes 19 seconds

Hardtofindseminars.com Copywriting University
"How I Became A Copywriter" -- An Interview With Brian Keith Voiles Part Two
This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters.
Show more...
13 years ago
28 minutes 18 seconds

Hardtofindseminars.com Copywriting University
"How I Became A Copywriter" -- An Interview With Brian Keith Voiles Part One
This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters.
Show more...
13 years ago
33 minutes 1 second

Hardtofindseminars.com Copywriting University
Copywriting Expert John Carlton On How To Make Your Copy Sell Better Than Ever
Here is a rare recording of John Carlton from the early 1990s at a Bill Myers seminar. John had over 10 years of copywriting experience before this recording. He was a freelance writer who agencies hired to do the work their own writers couldn’t do. He has written for Jay Abraham, Dan Kennedy, and Gary Halbert. John made big money as a writer for some of the largest direct mailers in the world, including Rodale Books and Boardroom. His writing brings in millions for his clients. This is a rare recording from the information marketing book camp in Hot Springs, Arkansas. This recording is 17 minutes long. Check out his course, "Kick-Ass Copywriting Secrets Of A Marketing Rebel -- An insider shortcut guide to creating sensational ads that will supercharge your business, your wealth, and your life even if you flunked English!" This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
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13 years ago
28 minutes 41 seconds

Hardtofindseminars.com Copywriting University
Tap the brains of some of the greatest masters of writing of all time including Ted Nicholas, John Carlton, Denny Hatch, Melvin Powers, Mike Pavlish, Carl Galletti, Brian Keith Voiles, Gary Halbert, Joe Vitale, Bob Bly, Ben Settle, Eugene Schwartz and more and cut years off your education right now!