Over the last few years, Mike Pavlish has made millions of dollars as an A list copywriter. Established in 1988 and with over 1,000 projects, Mike Pavlish has become one of the world’s leading copywriters for direct marketing pros and entrepreneurs in the fields of Health, Investment and Information Products and Services sold online and offline. He has written winning copy for clients like, Jay Abraham, Gary Halbert, Howard Ruff, Prentice-Hall, Campbell's Soup, Rio Las Vegas Hotel and Casino, Phillips Publishing, and many more. Mike Pavlish knows the ins and outs of the trade and the little known angles that bring in big winners. And he’s found that today’s market is significantly different than it was even just a few years ago. In fact, he says much of the advice given nowadays is not only outdated and wrong– but it’s costing entrepreneurs serious money. So in this interview, you’ll hear how to make sure your copywriting is current for the consumers of today. These consumers have grown skeptical about overly hyped products and outrageous claims. They also don’t have time to read through mountains of copy, especially if it sounds like something they’ve already heard before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.