Widely Recognized as "The A Website Conversion Expert," Dan is the "go-to" Internet copy genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries...Dan has a track record of selling over $25.7 million of merchandise and services. If Dan is such a wizard with words, perhaps you're wondering why you haven't heard of him before. It's because Dan doesn't seek out the spotlight. This "quiet giant" keeps a low profile in an industry over-run with self-promoting, self-proclaimed, and often self-deluded "experts." Instead of stoking the "Locke Publicity Machine," Dan focuses on stoking the fires of success for his small business clients. Instead of devoting his time to his celebrity status, he spends hour after hour, week after week, working for the little guys... and loving it. Dan has resuscitated copy that was previously in "critical condition" and helped his clients double and triple their conversion rates... some as much as 417%. The strategies, techniques and psychological tactics Dan employs are irresistible to consumers. They produce dramatic results and spell the difference between failure and success, and between success and "super-stardom" for his clients.