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Hammer & Grind : Built For Contractors
Brad Huebner
242 episodes
1 week ago
If you are a General Contractor, Remodeling Contractor, or Landscaper, this podcast is built for you. Gain insight into business, mindset, sales, marketing, systems, culture, and leadership. Through a combination of solo cast and interviews, Brad covers every area of the business side of Construction.

Hosted on Acast. See acast.com/privacy for more information.

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All content for Hammer & Grind : Built For Contractors is the property of Brad Huebner and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you are a General Contractor, Remodeling Contractor, or Landscaper, this podcast is built for you. Gain insight into business, mindset, sales, marketing, systems, culture, and leadership. Through a combination of solo cast and interviews, Brad covers every area of the business side of Construction.

Hosted on Acast. See acast.com/privacy for more information.

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Entrepreneurship
Education,
Business,
Self-Improvement,
Courses
Episodes (20/242)
Hammer & Grind : Built For Contractors
EP242: Turn words into wealth: Compelling Stories with Aurora Winter

Communication has a blueprint, much like building a house. You can’t put on the roof before you’ve laid the foundation. In the same way, you must follow a structure when communicating if you want to capture and hold someone’s attention.


In this episode, Brad and Aurora talked about:


  • The importance of the "hook" in communication
  • Understanding the neuroscience of communication
  • Crafting compelling stories for your audience
  • Identifying your ideal client and setting boundaries
  • The value of practice and preparation in communication
  • Resources for improving your messaging skills


Mentioned:


Website: https://www.aurorawinter.com

LinkedIn: https://linkedin.com/in/AuroraWinter

YouTube: https://www.youtube.com/AuroraWinter

Linktree: https://linktr.ee/AuroraWinter


One Sheet with Sample Questions: https://aurorawinter.com/onesheet/Aurora-Winter-Impact-One-Sheet.pdf

Turn Words Into Wealth Gift eBook for you: https://dl.bookfunnel.com/7o54im0y52

Magic, Mystery and the Multiverse Gift eBook for you: https://dl.bookfunnel.com/bd91o9fg2z


Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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1 week ago
42 minutes 41 seconds

Hammer & Grind : Built For Contractors
EP241: Stop Collecting Information and Start Taking Action

A lot of business owners confuse information gathering with quick action. They wait for the "ideal" piece of advice before acting, watching one more video, reading one more article, and attending one more webinar. But in real life, implementation is more important than knowledge.


In this episode, Brad talks about:


  • Understanding the difference between information and implementation problems in business.
  • The importance of seeking actionable insights rather than accumulating knowledge.
  • Four Main Levers: Mindset, Pricing/Sales, Systems/Time, and Team/Accountability.
  • How to focus on solving major problems to eliminate smaller issues.
  • The value of accountability and guidance in making effective business decisions.


Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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2 weeks ago
36 minutes 48 seconds

Hammer & Grind : Built For Contractors
EP240: The Foreman Test: How to Identify and Develop Effective Leaders

Have you ever promoted someone because they were great at their job only to realize later that leadership requires a completely different skill set? It’s a common challenge in the construction industry, where technical excellence doesn’t always translate into effective leadership.


In this episode, Brad talks about:


  • Importance of hiring and developing foremen in the construction industry.
  • Promoting the best worker to foreman without considering leadership potential.
  • Understanding the difference between task-oriented and time-oriented individuals.
  • Exploring three types of leaders: Structured, Adaptive, and Craftsman.
  • Introduction of a simplified Myers-Briggs-inspired test to identify leadership styles.
  • Strategies for developing effective leadership skills in foremen.


Link to Resources:


Take the leadership style test: www.hammerandgrind.com/foreman


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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3 weeks ago
43 minutes 18 seconds

Hammer & Grind : Built For Contractors
EP239: The CORE 4 Method: Win Your Day Before It Starts

Do you start your mornings in chaos? Rushing out the door, skipping breakfast, and already behind before the day even begins? If you’ve ever felt like life is a constant fire drill, this episode will show you how to take control, create structure, and start living with purpose.


In this episode, Brad talks about:


  • Why your day actually starts the night before
  • The four steps of the Core Four Method:
  1. Cut off distractions – How to shut down electronics and prep for tomorrow.
  2. Optimize sleep – Tips for better rest and creating a consistent bedtime routine.
  3. Rise with intention – Practical ways to protect your morning and avoid distractions.
  4. Energize body and mind – Fueling yourself physically and mentally for peak performance.
  • The importance of building habits that stick
  • How small, intentional changes can radically improve your productivity


Link to Resources:


Grab your free worksheet here: https://drive.google.com/file/d/1a50b24gw-WP921BXD8G-jlos8TT0CHlH/view?usp=sharing


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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4 weeks ago
29 minutes 52 seconds

Hammer & Grind : Built For Contractors
EP238: Servant Leadership and Business Stewardship with Adam Weisner

Being indispensable is not the fundamental power of a leader; instead, it is the ability to create teams that function well without you. Leaders build strong teams that are prepared for expansion by encouraging collaboration and empowering others.


In this episode, Brad and Adam talk about:


  • Emphasis on stewardship and purpose beyond profit in business.
  • Lessons learned from previous roles and the importance of being a dispensable CEO.
  • Overview of the operating system designed for small businesses, focusing on execution and accountability.
  • The significance of caring for employees and building trust.
  • The importance of timely decisions and the impact on business and employees.


Mentioned:


Website: https://www.kingdommindsetstrategies.com/coaching

TikTok: https://www.tiktok.com/@thedispensableceo

Instagram: https://www.instagram.com/thedispensableceo/



Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
49 minutes 10 seconds

Hammer & Grind : Built For Contractors
EP237: Empowering women in leadership: Insights from Natasha Skolny

All of us have memories in our brains that have been influenced by our upbringing, experiences, and the culture we live in. Some of those stories push us forward. Others hold us back. These are limiting beliefs: invisible barriers that quietly sabotage growth, stunt leadership, and keep us from stepping into our full potential.


In this episode, Brad and Natasha talk about:


  • Challenges women face in construction leadership
  • The impact of limiting beliefs and self-awareness
  • Techniques for building confidence and resilience
  • The importance of emotional intelligence in leadership
  • Strategies for effective communication and team dynamics


Mentioned:


Website: https://www.theleadershipcabin.com/

LinkedIn: http://www.linkedin.com/in/natashaskolny

Instagram: https://www.instagram.com/theleadershipcabin



Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
41 minutes 41 seconds

Hammer & Grind : Built For Contractors
EP236: Burn the Ships: Why Going All In on Yourself is Crucial for Success

The biggest risk in life and in business is frequently not taking a chance on something you have never tried before, but rather not taking a chance on yourself. Too many entrepreneurs and contractors jump into business ownership but then refuse to make the necessary investments in their personal development.


In this episode, Brad talks about:


  • The importance of committing fully to your business and personal growth.
  • Discussing the inherent risks of starting and running a business.
  • Analyzing common excuses that prevent contractors from investing in themselves.
  • The danger of prioritizing comfort over making necessary sacrifices for future success.
  • Addressing unrealistic portrayals of success in the coaching and business world.
  • Encouragement to stop making excuses and start taking decisive steps toward improvement.


Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
20 minutes 4 seconds

Hammer & Grind : Built For Contractors
EP235: The Freedom Formula: Unlocking Success in your business

Most business owners start out chasing freedom, the freedom to control their time, make more money, and build a life on their own terms. But too often, that dream turns into long hours, constant stress, and a business that feels more like a prison than a pathway to freedom. So what separates those who actually achieve it from those who stay stuck?


In this episode, Brad talks about:


  • Essential components of desire, knowledge, and action that drive success.
  • How your level of desire can impact your journey and why it’s crucial to have a strong motivation.
  • Importance of having the right knowledge in your craft and business, and how to avoid getting stuck in analysis paralysis.
  • Why taking massive action is the secret ingredient to achieving your goals, even if your desire and knowledge are average.
  • How negative beliefs can hold you back and how to identify and overcome them to unlock your full potential.


Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
33 minutes 52 seconds

Hammer & Grind : Built For Contractors
EP234: Overcoming Failures and Finding Fit: Ryan Hogan on Entrepreneurship and Talent Acquisition

In business leadership, ego often does more harm than good. While confidence is necessary to lead, unchecked pride can quietly sabotage growth and stall organizational success. This is especially true in the blue-collar industry, where many owners carry the weight of “doing it all” themselves.


In this episode, Brad and John talk about:


  • Ryan's military background and its influence on his business journey
  • Lessons learned from entrepreneurial failures and successes
  • The importance of core values in hiring
  • Balancing cultural fit and skill set in new hires
  • Strategies for scaling a business and the role of partnerships


Mentioned:


Website: https://talentharbor.com/

LinkedIn: https://www.linkedin.com/in/ryanehogan/



Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
42 minutes 14 seconds

Hammer & Grind : Built For Contractors
EP233: Breaking Free from the Chaos Trap: Strategies for Business Success with John Nieuwenburg

Are you drowning in the daily chaos of running your contracting business?


Running a contracting business shouldn't feel like you're constantly putting out fires, yet that's exactly where most entrepreneurs find themselves. According to business strategist John Nieuwenburg, this isn't just bad luck. It's the "chaos trap," a destructive pattern that snares successful contractors when their time management, team systems, and financial controls fall out of sync.


In this episode, Brad and John talk about:


  • Introduction to John Nieuwenburg and his coaching background
  • Understanding the "Chaos Trap": time, team, and money challenges
  • The importance of proactive recruiting and building a strong team culture
  • Delegation vs. abdication: effective management strategies
  • Shifting from operator to owner mindset
  • The value of systems and virtual assistants in business


Mentioned:


Website: https://w5coaching.com/

Instagram: https://www.instagram.com/johnnieuwenburg/

Facebook: https://www.facebook.com/john.nieuwenburg/

LinkedIn: https://ca.linkedin.com/in/business-coach-canada



Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
45 minutes

Hammer & Grind : Built For Contractors
EP232: Eugene Gershman Explains Why Collaboration Wins in Construction and Development

What if you didn’t have to tackle your next real estate project alone? Joint venture partnerships between landowners and seasoned developers are on the rise, reducing risk and increasing project success.


In this episode, Brad and Eugune talk about:


  • Eugene's unique approach to partnering with landowners for development projects
  • The importance of building strong relationships with general contractors and subcontractors
  • Strategies for navigating construction challenges and avoiding common pitfalls
  • Tips for creating a recession-proof business through effective marketing and financial management
  • Insights on how to evaluate and select contractors for projects
  • Recommended books for improving negotiation and business skills


Mentioned:


Website: http://www.giscompanies.co/

Instagram: https://www.instagram.com/eg_developer/

Facebook: https://www.facebook.com/people/Eugene-Gershman-Professional/61554299185446/

LinkedIn: https://www.linkedin.com/in/eugenegershman/



Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
46 minutes 36 seconds

Hammer & Grind : Built For Contractors
EP231: Why Every Contractor Needs a Specialized Tax Advisor: A Conversation with Cody Daniels

Taxes might not be the most exciting topic but they play a huge role in both personal and business finances. Whether you're an individual or a business owner, understanding how taxes work is essential. It’s not just about staying on the right side of the law, it’s also a key part of smart financial planning and growing your wealth over time.


In this episode, Brad and Cody talk about:


  • Introduction to Builders Tax Group and Cody's background
  • Importance of understanding taxes for entrepreneurs
  • Explanation of cost segregation and its benefits
  • Common accounting mistakes contractors make
  • Tax strategies for contractors, including R&D credits
  • Overview of the One Big Beautiful Bill and its implications
  • Importance of hiring a specialized tax professional
  • Recommendations for effective tax planning


Mentioned:


Website: https://builderstaxgroup.com/

Instagram: https://www.instagram.com/builders_tax_group/

Facebook: https://www.facebook.com/p/Builders-Tax-Group-61567222373060/

LinkedIn: https://www.linkedin.com/in/cody-daniels-btg/


Book:

Laying The Foundation


Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
45 minutes 45 seconds

Hammer & Grind : Built For Contractors
EP230: Hire-Train-Retain: The Science Behind Building a Winning Team with Mike Matalone

It is impossible to overestimate the importance of effective hiring in the competitive business environment of today. Choosing the proper people is essential for an organization's overall health as well as the performance of specific teams. The use of behavioral science is one possible strategy to improve hiring procedures. This approach, grounded in understanding human behavior and psychology, provides valuable insights that can lead to more informed hiring decisions.


In this episode, Brad and Mike of XP3 Talent talk about:


  • Mike's background and the founding of XP3 Talent
  • Key lessons learned from Vistage and their impact on hiring
  • The significance of systems and processes in business
  • Understanding employee engagement and psychological connections
  • The role of personality assessments in hiring
  • The importance of training and coaching in retaining talent
  • Strategies for effective hiring and onboarding
  • Insights on transforming B players into A players


Mentioned:


Website: http://www.xp3talent.com/

Instagram: http://www.instagram.com/mmatalone/

Facebook: https://www.facebook.com/mike.matalone

LinkedIn: https://www.linkedin.com/in/mike-matalone-6029b87/


Book:

Hire • Train • Retain


Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
50 minutes 47 seconds

Hammer & Grind : Built For Contractors
EP229: Leveraging the power of AI in digital marketing: A conversation with April Edwards

Artificial intelligence is quickly emerging as one of the most transformative tools in a marketer's toolbox, so it's not just hype. From predictive analytics to automated customer engagement, AI is helping businesses uncover deep insights about their audience and personalize their strategies like never before.


In this episode, Brad and April Edwards from Deck Builders Marketers talk about:


  • April's background and journey into deck marketing
  • The role of AI in modern marketing strategies
  • Understanding consumer behavior and expectations
  • The importance of online presence and reviews
  • Creating a seamless customer journey


Mentioned:


Website: https://deckbuildermarketers.com/

Instagram: https://www.instagram.com/deckbuildermarketers/

Facebook: https://www.facebook.com/deckbuildermarketers/

TikTok: https://www.tiktok.com/@deckbuildermarketers

LinkedIn: https://www.linkedin.com/company/deckbuildermarketers/



Book Recommendation:

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer


Get the free book here:

http://deckbuildermarketers.com/book/


Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
48 minutes 46 seconds

Hammer & Grind : Built For Contractors
EP228: From garage to multiple locations: Lance Cayko's Journey Building F9 Productions

Having the longest track record or the biggest name isn't always a sign of success. Those who pay close attention, adjust fast, and give priority to others are sometimes the ones who succeed. Clients noticed not only the work but also how they were helped, listened and understood. This serves as a reminder that success is rarely achieved through a straight line and that teamwork, rather than credentials alone, can be your greatest asset.


In this episode, Brad Huebner and Lance Cayko talk about:


  • The origin story of F9 Productions
  • The importance of communication in client relationships
  • Lessons learned from working in various trades
  • Emotional intelligence in leadership
  • The journey from architect to developer


Mentioned:


Website: https://f9productions.com/

Instagram: www.instagram.com/fishingwithlance/

LinkedIn: www.linkedin.com/in/lance-cayko-1227031a/



Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
44 minutes 44 seconds

Hammer & Grind : Built For Contractors
EP227: Healing from Betrayal | Insights from Dr. Debi Silber

Betrayal is a profound and often devastating experience that can leave deep emotional scars. Unlike other forms of trauma, betrayal trauma carries unique characteristics that require a different path to healing. It’s not just a breach of trust, it’s a deeply personal violation that can shake one’s sense of identity and security.


In this episode, Brad and Dr. Debi talk about:


  • Definition of betrayal and its varying levels
  • The importance of addressing childhood experiences
  • Discoveries from Dr. Silber's research on betrayal
  • Different types of trauma require different healing approaches
  • Post-Betrayal Syndrome
  • The five stages of healing from betrayal
  • The role of mindset in personal transformation


Mentioned:


Website: https://thepbtinstitute.com/

Facebook: www.facebook.com/InspireEmpowerTransformername

Instagram: www.instagram.com/debisilber/

LinkedIn: www.linkedin.com/in/debisilber/ame

TikTok: www.tiktok.com/@debisilber



Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
38 minutes 1 second

Hammer & Grind : Built For Contractors
EP226: How Systems Can Transform Your Business Operations | Lessons from David Forster

In today’s fast-changing business world, adaptability is key to long-term success. One powerful way to build resilience and keep operations running smoothly is by clearly documenting your processes. This turns individual know-how into structured systems that your team can easily follow and improve. Think of system documentation as a living document that’s continually updated and refined to stay relevant and effective.


In this episode, Brad and David talk about:


  • David's background and the concept of Systems Over Sweat
  • Defining systems in construction businesses
  • The importance of documenting processes and SOPs
  • Strategies for getting team buy-in and feedback
  • Balancing efficiency with employee training and mistakes
  • Tools and methods for creating effective SOPs


Mentioned:


Website: systemsoversweat.com

Facebook: https://www.facebook.com/rdavidforster

Instagram: https://www.instagram.com/dfscales

LinkedIn: https://www.linkedin.com/in/rdavidforster

Email: df@dfscales.com



Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
45 minutes 3 seconds

Hammer & Grind : Built For Contractors
EP225: How Quinton Comino With Home Nation Built A Sales Process To Handle Nation Wide Sales

Are you sick of quoting work that never get done and following down unqualified leads? Without wasting time on the wrong individuals, Quinton Comino created a sales process at Home Nation that converts hundreds of inquiries into finalized purchases. If you're a contractor who wants to expand, take the same tactics that helped him take his company nationwide.


In this episode, Brad and Quinton talked about:


  • Overview of Home Nation and its business model
  • The difference between mobile homes, modular homes, and manufactured homes
  • The importance of customer experience in the housing industry
  • How to effectively qualify leads and customers
  • The role of technology in modern sales processes
  • Tips for contractors on building relationships and getting referrals


Mentioned:


Website: https://homenation.com/

Facebook: https://www.facebook.com/homenation

Instagram: www.instagram.com/home_nation/e

TikTok: www.tiktok.com/@home.nation



Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
51 minutes 44 seconds

Hammer & Grind : Built For Contractors
EP224: The Paid Estimate Blueprint | Part 2 - Providing Value

Offering value involves more than just stating the correct price, it also involves how you show up. For contractors, real value begins long before the tools are delivered. It’s in the trust you build, the questions you ask, and the way you make homeowners feel heard and understood. The sale truly happens when clients feel confident in you and not simply in your job.


In this episode, Brad talks about:


  • Understanding value stacking and its impact on customer perception
  • The significance of emotional connection in sales
  • Techniques for providing value during client interactions
  • The importance of setting expectations and asking for permission
  • How to identify and address client concerns effectively
  • The role of empathy in enhancing customer relationships


Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
42 minutes 5 seconds

Hammer & Grind : Built For Contractors
EP223: The Paid Estimate Blueprint | Part 1 - The Process

Being able to successfully charge for your services is not only a smart business move in the very competitive contracting and service-based industries, but it's also an important part of professional ethics and self-worth. Contractors can improve their profitability and reputation with clients by changing the way estimates are perceived from transactions to beneficial consultations.


In this episode, Brad talks about:


  • The metaphor of overcoming challenges in life and business
  • Defining what a true estimate entails
  • The process of charging for consultations
  • Importance of setting a minimum charge for estimates
  • Steps to streamline the client intake process
  • How to effectively communicate value to clients


Link to Resources:


Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com


Help us get the word out to other contractors by leaving us a review or sharing our podcast!


Hosted on Acast. See acast.com/privacy for more information.

Show more...
4 months ago
33 minutes 23 seconds

Hammer & Grind : Built For Contractors
If you are a General Contractor, Remodeling Contractor, or Landscaper, this podcast is built for you. Gain insight into business, mindset, sales, marketing, systems, culture, and leadership. Through a combination of solo cast and interviews, Brad covers every area of the business side of Construction.

Hosted on Acast. See acast.com/privacy for more information.