When group training isn’t hitting the mark, could personal training be the answer?
Welcome to Gym Marketing Made Simple, the show that helps boutique gym owners grow their member base, increase revenue, and streamline operations — without the chaos of complex marketing systems.
Episode Highlights
This episode tackles one of the most significant decisions gym owners face: whether to offer personal training in their studio. Tommy Allen breaks down what to consider before making the move — from coach structure and compensation to programming models that protect long-term stability. Learn how to design a setup that keeps clients happy, coaches motivated, and revenue steady.
Key Takeaways
Personal training can be a smart move when group sessions don’t meet every client’s needs.
Two key models exist: coach-owned programming vs. in-house programming, and only one ensures long-term client retention.
Normalizing pay across training types helps maintain fairness and prevent revenue imbalance.
Internal programming supported by software tools (TrueCoach, TeamBuildr, SemiPrivatePro) keeps systems organized and scalable.
A unified compensation model motivates coaches to contribute across all training sessions.
Episode Chapters
00:00 Intro
00:35 Considerations for Offering Personal Training
02:00 Implementing Internal Programming and Technology
03:34 Normalizing Trainer Compensation Across Revenue Channels
Call to Action
If you’re ready to simplify your systems and improve profitability, check out more episodes of Gym Marketing Made Simple and learn how to make smarter decisions for your gym’s growth.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. Stay connected — and keep building a gym that runs efficiently, supports your team, and keeps members coming back.
Most gym owners fixate on lowering churn — but what if the real growth driver isn’t just retention, but how churn and acquisition work together?
Welcome to Gym Marketing Made Simple, the show designed for boutique gym owners who want to grow their member base, boost revenue, and scale with clarity — all without getting lost in complicated marketing systems.
Episode Highlights
This episode breaks down the reality behind gym churn rates and what those numbers actually mean for long-term growth. The conversation explores why large-group training boutiques tend to experience higher churn, how market conditions affect retention, and why balancing churn reduction with strong client-acquisition strategies is the key to sustainable success.
Key Takeaways
Churn rates in boutique gyms typically range from 3% to 5%, depending on the market and gym model.
Large group training gyms often experience higher churn (4–5%), while professional coaching gyms maintain slightly lower churn (3–4%).
A 5% churn rate equals about 20 months of average engagement—reducing it to 4% extends that to 25 months.
The first year of membership is the most critical for churn prevention since habits and trust are still forming.
Focusing only on churn can stall growth; acquisition strategies are equally vital.
Paid marketing remains a major driver for predictable lead flow and consistent growth.
Leadership and staff development help gym owners scale beyond the 125–150 member ceiling.
Long-term success depends on aligning mentorship advice with the gym’s current stage and goals.
Episode Chapters
00:00 Intro
00:05 Churn Control and Market Dynamics
02:26 Length of Engagement and Churn Reduction
07:43 Balancing Churn Reduction and Client Acquisition
08:44 Paid Advertising and Business Growth
10:18 Scaling Beyond Initial Success
14:52 Leadership Development and Business Expansion
16:02 Mixed Messaging in the Gym Mentorship Ecosystem
Call to Action
If this episode resonated, share it with a fellow gym owner who’s navigating the same growth challenges. Follow Gym Marketing Made Simple for more discussions that keep your marketing clear, grounded, and growth-focused.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. Keep building, keep learning, and keep creating systems that truly support growth.
Every gym owner hears the same advice — but not every piece of advice fits the same stage of growth. Knowing when to apply the right strategy can make or break your momentum.
Welcome to Gym Marketing Made Simple, the show designed for boutique gym owners who want to grow their member base, boost revenue, and scale with clarity — all without getting lost in complicated marketing systems.
Episode Highlights
In this episode, Tommy Allen breaks down why gym owners often feel pulled in different directions by mentorship companies — and how understanding which stage of growth your gym is in determines the advice that actually works. From focusing on coaching and retention in the early days to building systems and leadership as you expand, this conversation helps clarify what truly matters at each phase of growth.
Key Takeaways
Early-stage gyms (0–100 members) should prioritize client experience, coaching quality, and retention.
Mid-stage gyms (100–200 members) need to develop systems, SOPs, and playbooks to create scalability.
Mature gyms should shift their focus to leadership development and effective client-acquisition strategies.
Not all mentorship advice is wrong — it’s about knowing which advice applies to your current stage.
Surrounding yourself with mentors aligned with your gym’s growth phase accelerates progress.
Episode Chapters
00:00 Intro
00:34 Understanding Mixed Messages in Gym Growth
01:28 Advice for Different Stages of Gym Growth
03:12 The Role of Data and Tribalism in Advice
04:16 Strategies for Navigating Different Stages
Call to Action
If this episode helped clarify your next step, share it with another gym owner who might be stuck in the same stage. Subscribe to Gym Marketing Made Simple for more episodes built to help gyms grow smarter, not harder.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in — and remember, the best growth strategy is the one that fits where you are right now. Catch you in the next episode.
Running a gym takes more than passion — it takes systems, data, and the right team behind it.
Welcome to Gym Marketing Made Simple, the podcast that helps boutique gym owners grow smarter — attracting more members, boosting revenue, and simplifying operations without having to handle marketing on their own.
Episode Highlights
This episode breaks down what it truly means to run a gym like a business. Guests Aimee Moller from Swift River CrossFit and Mikilah Speer from FEM Fit share how tracking key metrics, building a strong team, and creating structured systems can help gyms scale sustainably. From communication tools to internship programs, this conversation uncovers the operational foundations that drive real growth.
Key Takeaways
Treating a gym like a business creates structure, accountability, and long-term stability.
Tracking data like churn rate, average revenue per member, and new member acquisition is essential for decision-making.
Clear systems — including training manuals and SOPs — help maintain consistency and reduce overwhelm as membership grows.
A formal internship program supports staff development and prepares future coaches.
Anticipating turnover and defining clear roles help avoid friction within the team.
Communication tools like Slack improve organization, keep staff aligned, and streamline internal updates.
Episode Chapters
00:00 Intro
00:05 Running a Gym Like a Business
01:11 Importance of Data and Hiring in Gym Operations
03:41 Building a Quality Team and Anticipating Turnover
10:04 Challenges of Hiring Friends and Defining Roles
12:46 Key Metrics for Gym Owners
Call to Action
If this episode sparked ideas for improving operations, follow Gym Marketing Made Simple for more conversations that help gym owners grow efficiently and sustainably.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Guest Links:
Aimee Moller: facebook.com/aimee.moller.5
Mikilah Speer: facebook.com/mikilah.speer.3
FEM Fit Facebook Page: facebook.com/femfitredding
Thanks for tuning in to another episode of Gym Marketing Made Simple. Stay focused, keep tracking those numbers, and remember — growth happens when systems and people align.
Every gym owner hits a point where hard work isn’t enough — that’s when the right mentorship can change everything.
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners ready to attract more members, boost revenue, and simplify growth — without having to become full-time marketers in the process.
Episode Highlights
This episode breaks down how to determine if a mentorship company is the right move for a gym. The hosts discuss why mentorship matters at every stage of growth — from improving coaching and systems to building stronger leadership and scaling operations.
Key Takeaways
Mentorship gives gym owners access to expert insights that improve decision-making and drive growth.
Early-stage gyms benefit from mentorship focused on coaching and member experience.
As gyms expand, mentorship evolves toward systems, operations, and scalability.
Common challenges like client acquisition and staff development can be overcome with proper guidance.
Leadership and HR skills are crucial to developing teams that take ownership of results.
Paid advertising becomes necessary when organic growth hits its ceiling.
The right mentorship supports marketing, sales, and leadership development at every level.
Episode Chapters
00:00 Intro
00:36 Importance of Mentorship in Business
01:23 Mentorship in the Gym Space
02:29 Scaling Up and Overcoming Business Challenges
03:04 Developing Leadership and HR Skills
04:22 Phases of Business Growth and Mentorship Needs
Book a free call to learn more about the Lasso framework for marketing and sales strategies that help gyms scale sustainably.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. Stay tuned for more conversations that help gyms grow smarter, not harder.
Most gym owners love referrals — but what happens when warm leads run out? The real challenge begins when it’s time to win over cold traffic.
Welcome to the Gym Marketing Made Simple podcast — built for boutique gym owners who want to consistently attract members and grow revenue without taking on the full-time job of being a marketer.
Episode Highlights
This episode breaks down the reality of marketing and sales in boutique gyms with Josh Martin. The team explores Lasso’s proven system for lead generation, nurturing, and conversion — and why success depends on consistency, follow-up, and mindset. From handling rejection to understanding conversion rates, this conversation is all about following a proven process that works.
Key Takeaways
Lasso stands for Lead and Sales System Optimization, a structured approach to generating and converting leads.
Warm leads often convert easily, but cold traffic requires patience and persistence.
A realistic conversion rate from leads to sign-ups is 10–20% — and that’s perfectly normal.
Consistent follow-up and long-term nurturing are key to turning cold leads into paying members.
The system works best when followed as designed — deviating from it reduces success rates.
Having an open mind to change existing methods is essential for growth.
The “fortune is in the follow-up” — success comes from consistency, not quick wins.
Episode Chapters
00:00 Intro
00:10 Challenges of Cold Traffic vs. Warm Leads
05:26 The Importance of Following the System
09:11 Handling Lead Conversion and Rejection
12:11 The Role of CRM and Long-Term Nurturing
18:17 The Importance of Sales and Follow-Follow-Up
19:48 Challenges of Cold Traffic and Emotional Reactions
22:02 Common Mistakes and Misconceptions
25:12 The Importance of Data and Proven Methods
Call to Action
If this episode hits home, follow the podcast and share it with a fellow gym owner who’s ready to grow the right way. Consistency builds results — and community.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
👉 Connect with Josh Martin: The Refined Art of Coaching
Thanks for tuning in to Gym Marketing Made Simple. Keep showing up, keep following the system, and we’ll catch you in the next episode.
Most gyms don’t need more ads — they need to start in the right place in the marketing funnel.
Welcome to the Gym Marketing Made Simple podcast — built for boutique gym owners who want to consistently attract members and grow revenue without taking on the full-time job of being a marketer.
Episode Highlights
This episode breaks down the four stages of the marketing funnel — awareness, consideration, evaluation, and commitment and explains where to start for the most significant impact. Tommy describes why gyms should prioritize reactivation and referral campaigns before focusing on organic content, SEO, and ultimately paid ads. He also discusses when a gym should consider advertising and why many stall between 125–150 members without it.
Key Takeaways
The marketing funnel has four stages: awareness, consideration, evaluation, and commitment.
Start with re-engaging current and past members through reactivation and referrals.
Build trust and proof with testimonials and social content.
Strengthen online visibility through SEO and Google My Business.
Use paid ads once organic growth levels off or the gym reaches 125–150 members.
Episode Chapters
00:00 Intro
00:05 Introduction to the Podcast and Marketing Funnel Stage
01:52 Building Community and Moving Up the Marketing Funnel
03:07 Addressing Market Competition and Paid Advertising
05:16 Evaluating the Need for Paid Advertising
Call to Action (CTA)
Follow Gym Marketing Made Simple and share this episode with another gym owner. Want to identify the next step for growth? Book a free strategy call to plan your funnel.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in — catch the next episode for more straightforward ways to grow a gym without the marketing overwhelm.
What keeps members coming back isn’t always the programming, but how they feel when they walk through the door.
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique gyms need to thrive.
Episode Highlights
This episode focuses on why customer service should be the foundation of every micro gym. From structured onboarding to community building and paid marketing, the discussion breaks down how gym owners can create long-term retention, diversify their revenue, and set up their businesses for sustainable success.
Key Takeaways
Retention is more valuable than constant member acquisition.
A structured onboarding process (4–8 sessions) helps new members integrate and stay engaged.
Quarterly check-ins keep members accountable and on track toward their goals.
Clean, organized, and professional facilities build trust and satisfaction.
Community building is one of the strongest tools for retention and referrals.
Investing in employees through training, culture, and fair pay leads to stronger teams.
Diversifying revenue streams (personal training, nutrition coaching) stabilizes income.
Paid marketing is essential for visibility and reaching new potential members.
Episode Chapters
00:00 Intro
00:05 Customer Service in Gym Ownership
06:45 The Role of Community in Gym Retention
08:57 Structured Onboarding Process
12:50 Cleanliness and Professionalism
15:31 Running a Business, Not Just Coaching
19:36 Investing in Employees and Culture
23:33 Marketing and Getting in Front of People
Call to Action (CTA)
If this episode resonates with you, follow the podcast and share it with other gym owners who care about building strong communities and sustainable growth.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for listening! Stay tuned for more episodes that break down the real strategies helping gyms grow and succeed.
Getting new members is great — but keeping them is what fuels real growth.
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to consistently bring in members and increase revenue without taking on the full-time job of being a marketer.
Episode Highlights
In this episode, the conversation breaks down why churn is the biggest threat to growth and how to build a marketing funnel that supports both retention and acquisition. From referral campaigns to paid advertising, you’ll hear a clear roadmap for strengthening your gym’s foundation and reaching the next level.
Key Takeaways
Churn is natural at 3–5%, but value must always match or exceed cost to retain members.
Experience and results are the two main drivers that keep members engaged long term.
Referral and reactivation campaigns are the most cost-effective place to start.
Storytelling, social media, and success stories build trust during the evaluation stage.
SEO and Google Ads improve visibility when prospects are ready to consider options.
Paid advertising is the fastest way to reach people who don’t yet know your gym.
Coaching quality, culture, and customer service are non-negotiables for retention.
Episode Chapters
00:00 Intro
00:19 Question of the Day: How to Grow a Gym
01:04 Addressing Gym Churn
01:55 Factors Affecting Gym Retention
03:08 Marketing Funnel Stages
05:38 Building a Solid Marketing Foundation
06:00 Importance of Paid Advertising
Call to Action
If this episode gave you new ideas for strengthening your gym’s growth, make sure to follow the show so you never miss an update. Share this with another gym owner who could use some clarity on where to focus next.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in your commitment to improving both your gym and your members’ experience is what sets you apart. Catch you on the next episode of Gym Marketing Made Simple.
Retention isn’t just about keeping people on autopay—it’s about building relationships that make members want to stay.
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.
Episode Highlights
This episode takes a hard look at retention and long-term marketing — two areas that make or break a gym’s growth from why a dedicated retention specialist matters, to the role of accountability and the realities of paid marketing, we break down what it really takes to run a gym that grows steadily without constant stress.
Key Takeaways
Why member churn is unavoidable, but manageable when processes are in place.
The power of reaching out to members who haven’t shown up in 8 days.
How a clear onboarding process sets the tone for long-term success.
Why accountability and coaching keep members coming back.
The real numbers behind paid marketing and why franchises spend big on it.
Why organic growth alone isn’t enough in today’s competitive market.
How to adopt a long-term marketing mindset for sustainable growth.
Episode Chapters
00:00 Intro
00:05 Retention Strategies for Gym Owners
05:24 The Role of Accountability in Retention
07:48 The Importance of Long-Term Marketing Strategies
11:44 Challenges of Organic Growth in Modern Gyms
13:08 The Role of Mentor Companies and Paid Marketing
14:25 The Need for Continuous Improvement and Scaling
Call to Action
If this episode got you thinking about how to strengthen retention or scale your marketing, hit follow so you never miss future conversations designed to help your gym grow. Share this with another gym owner who needs to hear it —you’ll be helping them and strengthening the industry.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to today’s episode. Keep building connections, keep investing in growth, and we’ll catch you on the next one.
What’s more effective: showing off the gym brand or using ads that don’t even look like they belong to the gym? The answer might surprise you.
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.
Episode Highlights
In this episode, Tommy Allen steps in as host to share his perspective on one of the most common questions gym owners ask: should ads be branded or non-branded? With $80,000–$100,000 in monthly ad spend behind his experience, Tommy explains why non-branded ads consistently deliver better results, how to address member concerns, and when it makes sense to introduce branded assets into retargeting campaigns
Key Takeaways
Why non-branded ads are the best option for boutique gyms working with limited resources.
How to explain the strategy behind non-branded ads to gym members who may be concerned.
When branded assets like gym shots or coach cameos should be layered in through retargeting.
Why $50,000 in recurring revenue is the turning point for testing branded retargeting campaigns.
The importance of relying on proven, data-driven strategies to create consistent growth.
Episode Chapters
00:00 Intro
00:39 Branded vs. Non-Branded Assets in Marketing
02:41 Challenges with Non-Branded Assets
04:50 Retargeting and Branded Assets
Call to Action
If this episode sparked new ideas for your marketing, make sure to follow the show so you don’t miss future conversations built to help gym owners grow smarter. Share this episode with another owner who could use a clear plan for their ads.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to this episode hosted by Tommy Allen. Stay connected —more conversations are on the way to simplify marketing and help your gym grow
What’s more effective: showing off the gym brand or using ads that don’t even look like they belong to the gym? The answer might surprise you.
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.
Episode Highlights
In this episode, Tommy Allen steps in as host to share his perspective on one of the most common questions gym owners ask: should ads be branded or non-branded? With $80,000–$100,000 in monthly ad spend behind his experience, Tommy explains why non-branded ads consistently deliver better results, how to address member concerns, and when it makes sense to introduce branded assets into retargeting campaigns
Key Takeaways
Why non-branded ads are the best option for boutique gyms working with limited resources.
How to explain the strategy behind non-branded ads to gym members who may be concerned.
When branded assets like gym shots or coach cameos should be layered in through retargeting.
Why $50,000 in recurring revenue is the turning point for testing branded retargeting campaigns.
The importance of relying on proven, data-driven strategies to create consistent growth.
Episode Chapters
00:00 Intro
00:39 Branded vs. Non-Branded Assets in Marketing
02:41 Challenges with Non-Branded Assets
04:50 Retargeting and Branded Assets
Call to Action
If this episode sparked new ideas for your marketing, make sure to follow the show so you don’t miss future conversations built to help gym owners grow smarter. Share this episode with another owner who could use a clear plan for their ads.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to this episode hosted by Tommy Allen. Stay connected —more conversations are on the way to simplify marketing and help your gym grow
What happens when a boutique gym doubles its website traffic and sign-ups—without adding more staff hours?
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.
Episode Highlights
This episode breaks down the marketing and sales systems every boutique gym needs to scale. From knowing your baseline numbers to dialing in your sales process, we cover the tools and tactics that turn leads into long-term members.
Key Takeaways
Why tracking key metrics like sign-ups, churn rate, revenue, and lifetime value is non-negotiable.
How paid marketing creates a “halo effect” that boosts overall growth.
The role of a CRM system in nurturing leads over 6–12 months.
Why responding to leads within five minutes dramatically improves conversions.
The importance of a professional, updated website that drives credibility and leads.
How confirmation sequences reduce no-shows and keep your pipeline moving.
Episode Chapters
00:00 Intro
00:05 Understanding the Baseline and Paid Marketing
01:47 Knowing Your Numbers and Key Metrics
03:09 The Halo Effect and Attribution of Marketing Success
11:14 Dialing in the Sales Process and Front-End Offer
11:56 Challenges of Paid Marketing and Lead Management
15:47 Importance of a CRM and Long-Term Nurturing
19:36 Optimizing Website and Organic Marketing
22:30 Confirmation Sequences and Appointment Management
Call to Action (CTA)
If this episode gave you clarity on where to focus your marketing efforts, make sure to follow Gym Marketing Made Simple so you never miss an update. Share it with another gym owner who’s ready to scale smarter.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in. Building a thriving gym isn’t about doing everything—it’s about focusing on what works. Catch the next episode for more strategies designed for boutique gym growth.
Free trials might look like a quick way to bring people in — but are they costing boutique gyms more than they help?
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.
Episode Highlights
In this episode, Sherman Merricks breaks down why free trials no longer work for boutique fitness gyms. Instead of wasting time on uncommitted leads, he explains how shifting to meaningful conversations with potential members can increase conversions, save time, and build stronger client relationships.
Key Insights
Free trials attract uncommitted individuals who devalue the service.
Coaches spend time working for free, with little return.
A better alternative: 15–30 minute consultations focused on client goals and past experiences.
Meaningful conversations help position the gym as the solution, boosting conversions and retention.
Gyms that abandon free trials see higher-quality leads and stronger revenue growth.
Episode Chapters
00:00 Intro
00:57 The Problem with Free Trials
03:46 Alternatives to Free Trials
04:32 Benefits of Abandoning Free Trials
Call to Action (CTA)
Subscribe to Gym Marketing Made Simple for more straight-to-the-point strategies to help boutique gyms grow with the right clients. Share this episode with another gym owner who might still be stuck on free trials.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in! Stay focused on what works and keep building the kind of gym community that lasts.
Most gym sales break down when the conversation shifts to price too early. What if leading with the right questions could change everything?
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers. Sherman Merricks break down the strategies that simplify sales and marketing so you can focus on running your gym.
Episode Highlights
In this episode, Sherman Merricks explains how boutique gyms can take control of sales conversations. By leading with the right questions, using humor to connect, and positioning the gym as the solution to a prospect’s struggles, owners can close more memberships without getting stuck in price-driven discussions.
Key Insights
Why leading the conversation helps avoid getting stuck on price.
How humor can break the ice and build rapport quickly.
The right type of questions to uncover a potential member’s true goals and challenges.
How to position the gym as the solution by highlighting what sets it apart.
Why repetition, preparation, and listening skills are the foundation of sales success.
Episode Chapters
00:00 Intro
00:36 The Importance of Asking the Right Questions
05:01 Building a Connection and Gathering Information
05:17 Positioning the Gym as the Solution
05:33 Preparation and Repetition in Sales
Call to Action
Want to improve sales conversations at your gym? Try using a sales script and question list to guide your calls. Download our free template below and start putting these strategies into practice today.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. We’re here to help you attract more members and increase revenue with proven sales and marketing strategies. Stay connected—we’ve got more short, impactful episodes coming your way.
Growth stalls when gyms rely only on word of mouth. The real question is—how long can a gym survive without consistent new leads?
Welcome to Gym Marketing Made Simple—the podcast that helps boutique fitness gyms attract clients and grow with straightforward marketing strategies that actually work.
Episode Highlights
Blake and Tommy Allen from Lasso expose the myths around organic-only growth and break down why paid marketing is essential for gyms looking to scale beyond 100–150 members. Backed by data from Two Brain and Push Press, they reveal why the most profitable gyms invest in ads and why ignoring churn rates keeps gyms stuck.
Key Insights
Mentor companies often discourage paid ads, but data shows top-performing gyms use them.
Churn rates of 3–5% make organic-only growth unsustainable.
Paid marketing isn’t optional, it’s the key to breaking past the 150-member ceiling.
Franchises like Orange Theory and F45 prove paid ads work by investing heavily in them.
Data-driven decisions outperform generic advice every time.
Episode Chapters
00:00 Intro
00:05 Mentor Companies and Paid Ads
01:55 Challenges Faced by Gym Owners
07:25 Data-Driven Insights on Gym Growth
11:47 The Role of Franchises in Marketing
34:00 The Impact of Marketing Funnel Stages
34:12 The Importance of Data and Evidence
34:27 The Evolution of Fitness Marketing
34:43 The Role of Mentor Companies in Gym Growth
35:26 The Importance of Staying Informed
Call to Action
If you’ve felt stuck at the same membership numbers, this episode is a reminder that growth requires more than referrals and organic reach. Share this episode with another gym owner and start the conversation about paid marketing that actually drives results.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. Stay sharp, stay informed, and remember—growth comes to gyms that adapt. See you in the next episode.
Objections aren’t rejection; they’re opportunities waiting for the right response.
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for the strategies that boutique gyms need to thrive.
Episode Highlights
Handling objections in gym sales is not a setback, but rather a normal part of the sales process. This episode explains how to respond with confidence, address common concerns such as price or hesitation, and prepare your sales team to close more memberships without coming across as pushy.
Key Insights
Why objections should be seen as opportunities, not roadblocks
How to respond to common concerns like “I need to talk to my spouse” or “I need to think about it”
The role of role-playing in strengthening sales conversations
How preparation builds confidence and increases conversion rates
Why most objections can be overcome with the right approach.
Episode Chapters
00:00 Intro
00:50 Objection Handling in Gym Marketing
Call to Action
If this episode helped, share it with a teammate or friend in the industry who could benefit from stronger sales conversations.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for listening to Gym Marketing Made Simple. Keep learning, keep practicing, and remember every objection is just a step closer to helping more people reach their goals.
Hitting a ceiling in gym growth isn’t just about revenue — it’s about mindset, alignment, and the people you surround yourself with.
Welcome to Gym Marketing Made Simple, the go-to podcast for boutique gym owners who want to attract more clients and increase revenue with simplified marketing strategies.
Episode Highlight
In this episode, Jeff Smith returns to share how gym owners can break past their limitations by shifting mindset, investing in themselves, and creating alignment at home and in business. From couples’ annual planning to building wealth beyond the gym, Jeff unpacks the strategies that drive lasting success.
Key Insights
Why mindset and self-investment create the foundation for growth.
The role of annual planning for couples to align marriage and business goals.
How to scale beyond the gym through real estate and diversified investments.
The importance of surrounding yourself with successful, like-minded individuals.
How accountability and integrity accelerate progress.
The benefits of the Tactical Empire program for financial coaching and wealth building.
Episode Chapters
00:00 Intro
00:05 Annual Planning and Alignment in Marriage
01:08 Jeff Smith's Return and Gym Owner Focus
02:11 Investing in Yourself and Mindset
06:37 Surrounding Yourself with Successful People
09:27 The Importance of Accountability and Integrity
14:05 The Role of Mindset in Financial Success
17:08 The Tactical Empire Program and Its Benefits
23:20 The Vision for Tactical Empire's Growth
Call to Action
If this episode resonates, share it with a fellow gym owner or tag us on social media. Let’s grow the conversation and community together.
Supporting Information
Connect with Jeff Smith: @realjeffsmith on Instagram
Facebook: Jeff Smith | The Tactical Empire
Thanks for tuning in to another episode of Gym Marketing Made Simple. Stay focused, stay aligned, and keep building the growth you deserve. See you on the next one.
What happens when you sell everything, move into an RV with your family, and rethink the way you approach money and freedom?
Welcome to Gym Marketing Made Simple, the podcast that helps boutique gym owners attract clients, grow revenue, and simplify marketing so you can focus on what truly matters.
Episode Highlights
In this episode, Jeff Smith from Tactical Empire shares his journey of transitioning into a full-time RV lifestyle while homeschooling his four children. He opens up about financial planning, Infinite Banking, and investing in cash-flowing assets, while also showing how entrepreneurs can build wealth, strengthen family bonds, and create lasting freedom beyond their current success.
Key Insights
Why selling everything and moving into an RV became the Smith family’s boldest decision.
How Infinite Banking can be a cornerstone of financial freedom and legacy planning.
The power of investing in cash-flowing assets versus relying on traditional programs like 401(k)s.
The three pillars of Tactical Empire: power, presence, and profits.
Why many entrepreneurs stagnate and how to create a clear vision for long-term growth
Episode Chapters
00:00 Intro
00:05 Jeff Smith's RV Lifestyle and Business Transition
05:30 Challenges and Solutions for Full-Time RV Living
07:26 Introduction to the Tactical Empire
08:37 Financial Strategies and Infinite Banking
26:19 Common Challenges Faced by Entrepreneurs
28:12 Jeff Smith's Background and Motivation
28:31 Advice for Achieving Financial Freedom
Call to Action
This is the first part of a two-part series with Jeff Smith — make sure to listen, share with a friend who needs to hear it, and follow Jeff for more insights on building financial freedom and family legacy.
Supporting Information
Connect with Jeff Smith: @realjeffsmith on Instagram
Facebook: Jeff Smith | The Tactical Empire
Thanks for tuning in to today’s episode of Gym Marketing Made Simple. Stay connected for the second part of this series with Jeff, where we continue the conversation on building a life and business with purpose, profit, and freedom.
Confusing messaging costs more clients than you realize. In a crowded gym market, clarity is what cuts through the noise.
Welcome to Gym Marketing Made Simple, the go-to podcast for gym owners who want to attract clients and grow revenue with clear, effective marketing that actually works.
Episode Highlights
In this episode, we break down how to differentiate a gym in a saturated market by narrowing your focus, defining a one-line message, and building presence that makes people stop and pay attention.
Key Insights
Why targeting a specific demographic like busy professionals or former athletes creates stronger client loyalty.
How to communicate what makes a gym unique in a single sentence.
The essential marketing tools every gym should use: a strong website, active social media, and a CRM system.
Why simplicity in messaging outperforms long lists of programs or benefits.
The role of community visibility and consistent content in building market authority.
Episode Chapters
00:00 Intro
00:05 Standing Out in a Competitive Market
03:26 Clear and Concise Messaging
04:43 Building Community Presence and Authority
Call to Action
Audit your marketing, refine your one-liner, and take one step today to make your gym stand out. Share this episode with a fellow gym owner who’s working to cut through the competition.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. We’re here to help you simplify your approach and build the kind of gym that gets noticed. See you in the next episode!
