When group training isn’t hitting the mark, could personal training be the answer?

Welcome to Gym Marketing Made Simple, the show that helps boutique gym owners grow their member base, increase revenue, and streamline operations — without the chaos of complex marketing systems.

Episode Highlights

This episode tackles one of the most significant decisions gym owners face: whether to offer personal training in their studio. Tommy Allen breaks down what to consider before making the move — from coach structure and compensation to programming models that protect long-term stability. Learn how to design a setup that keeps clients happy, coaches motivated, and revenue steady.

Key Takeaways

• Personal training can be a smart move when group sessions don’t meet every client’s needs.

• Two key models exist: coach-owned programming vs. in-house programming, and only one ensures long-term client retention.

• Normalizing pay across training types helps maintain fairness and prevent revenue imbalance.

• Internal programming supported by software tools (TrueCoach, TeamBuildr, SemiPrivatePro) keeps systems organized and scalable.

• A unified compensation model motivates coaches to contribute across all training sessions.

Episode Chapters

00:00 Intro

00:35 Considerations for Offering Personal Training

02:00 Implementing Internal Programming and Technology 

03:34 Normalizing Trainer Compensation Across Revenue Channels

Call to Action

If you’re ready to simplify your systems and improve profitability, check out more episodes of Gym Marketing Made Simple and learn how to make smarter decisions for your gym’s growth.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/

Thanks for tuning in to Gym Marketing Made Simple. Stay connected — and keep building a gym that runs efficiently, supports your team, and keeps members coming back.