Free trials might look like a quick way to bring people in — but are they costing boutique gyms more than they help?
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.
Episode Highlights
In this episode, Sherman Merricks breaks down why free trials no longer work for boutique fitness gyms. Instead of wasting time on uncommitted leads, he explains how shifting to meaningful conversations with potential members can increase conversions, save time, and build stronger client relationships.
Key Insights
Free trials attract uncommitted individuals who devalue the service.
Coaches spend time working for free, with little return.
A better alternative: 15–30 minute consultations focused on client goals and past experiences.
Meaningful conversations help position the gym as the solution, boosting conversions and retention.
Gyms that abandon free trials see higher-quality leads and stronger revenue growth.
Episode Chapters
00:00 Intro
00:57 The Problem with Free Trials
03:46 Alternatives to Free Trials
04:32 Benefits of Abandoning Free Trials
Call to Action (CTA)
Subscribe to Gym Marketing Made Simple for more straight-to-the-point strategies to help boutique gyms grow with the right clients. Share this episode with another gym owner who might still be stuck on free trials.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in! Stay focused on what works and keep building the kind of gym community that lasts.
Most gym sales break down when the conversation shifts to price too early. What if leading with the right questions could change everything?
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers. Sherman Merricks break down the strategies that simplify sales and marketing so you can focus on running your gym.
Episode Highlights
In this episode, Sherman Merricks explains how boutique gyms can take control of sales conversations. By leading with the right questions, using humor to connect, and positioning the gym as the solution to a prospect’s struggles, owners can close more memberships without getting stuck in price-driven discussions.
Key Insights
Why leading the conversation helps avoid getting stuck on price.
How humor can break the ice and build rapport quickly.
The right type of questions to uncover a potential member’s true goals and challenges.
How to position the gym as the solution by highlighting what sets it apart.
Why repetition, preparation, and listening skills are the foundation of sales success.
Episode Chapters
00:00 Intro
00:36 The Importance of Asking the Right Questions
05:01 Building a Connection and Gathering Information
05:17 Positioning the Gym as the Solution
05:33 Preparation and Repetition in Sales
Call to Action
Want to improve sales conversations at your gym? Try using a sales script and question list to guide your calls. Download our free template below and start putting these strategies into practice today.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. We’re here to help you attract more members and increase revenue with proven sales and marketing strategies. Stay connected—we’ve got more short, impactful episodes coming your way.
Growth stalls when gyms rely only on word of mouth. The real question is—how long can a gym survive without consistent new leads?
Welcome to Gym Marketing Made Simple—the podcast that helps boutique fitness gyms attract clients and grow with straightforward marketing strategies that actually work.
Episode Highlights
Blake and Tommy Allen from Lasso expose the myths around organic-only growth and break down why paid marketing is essential for gyms looking to scale beyond 100–150 members. Backed by data from Two Brain and Push Press, they reveal why the most profitable gyms invest in ads and why ignoring churn rates keeps gyms stuck.
Key Insights
Mentor companies often discourage paid ads, but data shows top-performing gyms use them.
Churn rates of 3–5% make organic-only growth unsustainable.
Paid marketing isn’t optional, it’s the key to breaking past the 150-member ceiling.
Franchises like Orange Theory and F45 prove paid ads work by investing heavily in them.
Data-driven decisions outperform generic advice every time.
Episode Chapters
00:00 Intro
00:05 Mentor Companies and Paid Ads
01:55 Challenges Faced by Gym Owners
07:25 Data-Driven Insights on Gym Growth
11:47 The Role of Franchises in Marketing
34:00 The Impact of Marketing Funnel Stages
34:12 The Importance of Data and Evidence
34:27 The Evolution of Fitness Marketing
34:43 The Role of Mentor Companies in Gym Growth
35:26 The Importance of Staying Informed
Call to Action
If you’ve felt stuck at the same membership numbers, this episode is a reminder that growth requires more than referrals and organic reach. Share this episode with another gym owner and start the conversation about paid marketing that actually drives results.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. Stay sharp, stay informed, and remember—growth comes to gyms that adapt. See you in the next episode.
Objections aren’t rejection; they’re opportunities waiting for the right response.
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for the strategies that boutique gyms need to thrive.
Episode Highlights
Handling objections in gym sales is not a setback, but rather a normal part of the sales process. This episode explains how to respond with confidence, address common concerns such as price or hesitation, and prepare your sales team to close more memberships without coming across as pushy.
Key Insights
Why objections should be seen as opportunities, not roadblocks
How to respond to common concerns like “I need to talk to my spouse” or “I need to think about it”
The role of role-playing in strengthening sales conversations
How preparation builds confidence and increases conversion rates
Why most objections can be overcome with the right approach.
Episode Chapters
00:00 Intro
00:50 Objection Handling in Gym Marketing
Call to Action
If this episode helped, share it with a teammate or friend in the industry who could benefit from stronger sales conversations.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for listening to Gym Marketing Made Simple. Keep learning, keep practicing, and remember every objection is just a step closer to helping more people reach their goals.
Hitting a ceiling in gym growth isn’t just about revenue — it’s about mindset, alignment, and the people you surround yourself with.
Welcome to Gym Marketing Made Simple, the go-to podcast for boutique gym owners who want to attract more clients and increase revenue with simplified marketing strategies.
Episode Highlight
In this episode, Jeff Smith returns to share how gym owners can break past their limitations by shifting mindset, investing in themselves, and creating alignment at home and in business. From couples’ annual planning to building wealth beyond the gym, Jeff unpacks the strategies that drive lasting success.
Key Insights
Why mindset and self-investment create the foundation for growth.
The role of annual planning for couples to align marriage and business goals.
How to scale beyond the gym through real estate and diversified investments.
The importance of surrounding yourself with successful, like-minded individuals.
How accountability and integrity accelerate progress.
The benefits of the Tactical Empire program for financial coaching and wealth building.
Episode Chapters
00:00 Intro
00:05 Annual Planning and Alignment in Marriage
01:08 Jeff Smith's Return and Gym Owner Focus
02:11 Investing in Yourself and Mindset
06:37 Surrounding Yourself with Successful People
09:27 The Importance of Accountability and Integrity
14:05 The Role of Mindset in Financial Success
17:08 The Tactical Empire Program and Its Benefits
23:20 The Vision for Tactical Empire's Growth
Call to Action
If this episode resonates, share it with a fellow gym owner or tag us on social media. Let’s grow the conversation and community together.
Supporting Information
Connect with Jeff Smith: @realjeffsmith on Instagram
Facebook: Jeff Smith | The Tactical Empire
Thanks for tuning in to another episode of Gym Marketing Made Simple. Stay focused, stay aligned, and keep building the growth you deserve. See you on the next one.
What happens when you sell everything, move into an RV with your family, and rethink the way you approach money and freedom?
Welcome to Gym Marketing Made Simple, the podcast that helps boutique gym owners attract clients, grow revenue, and simplify marketing so you can focus on what truly matters.
Episode Highlights
In this episode, Jeff Smith from Tactical Empire shares his journey of transitioning into a full-time RV lifestyle while homeschooling his four children. He opens up about financial planning, Infinite Banking, and investing in cash-flowing assets, while also showing how entrepreneurs can build wealth, strengthen family bonds, and create lasting freedom beyond their current success.
Key Insights
Why selling everything and moving into an RV became the Smith family’s boldest decision.
How Infinite Banking can be a cornerstone of financial freedom and legacy planning.
The power of investing in cash-flowing assets versus relying on traditional programs like 401(k)s.
The three pillars of Tactical Empire: power, presence, and profits.
Why many entrepreneurs stagnate and how to create a clear vision for long-term growth
Episode Chapters
00:00 Intro
00:05 Jeff Smith's RV Lifestyle and Business Transition
05:30 Challenges and Solutions for Full-Time RV Living
07:26 Introduction to the Tactical Empire
08:37 Financial Strategies and Infinite Banking
26:19 Common Challenges Faced by Entrepreneurs
28:12 Jeff Smith's Background and Motivation
28:31 Advice for Achieving Financial Freedom
Call to Action
This is the first part of a two-part series with Jeff Smith — make sure to listen, share with a friend who needs to hear it, and follow Jeff for more insights on building financial freedom and family legacy.
Supporting Information
Connect with Jeff Smith: @realjeffsmith on Instagram
Facebook: Jeff Smith | The Tactical Empire
Thanks for tuning in to today’s episode of Gym Marketing Made Simple. Stay connected for the second part of this series with Jeff, where we continue the conversation on building a life and business with purpose, profit, and freedom.
Confusing messaging costs more clients than you realize. In a crowded gym market, clarity is what cuts through the noise.
Welcome to Gym Marketing Made Simple, the go-to podcast for gym owners who want to attract clients and grow revenue with clear, effective marketing that actually works.
Episode Highlights
In this episode, we break down how to differentiate a gym in a saturated market by narrowing your focus, defining a one-line message, and building presence that makes people stop and pay attention.
Key Insights
Why targeting a specific demographic like busy professionals or former athletes creates stronger client loyalty.
How to communicate what makes a gym unique in a single sentence.
The essential marketing tools every gym should use: a strong website, active social media, and a CRM system.
Why simplicity in messaging outperforms long lists of programs or benefits.
The role of community visibility and consistent content in building market authority.
Episode Chapters
00:00 Intro
00:05 Standing Out in a Competitive Market
03:26 Clear and Concise Messaging
04:43 Building Community Presence and Authority
Call to Action
Audit your marketing, refine your one-liner, and take one step today to make your gym stand out. Share this episode with a fellow gym owner who’s working to cut through the competition.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. We’re here to help you simplify your approach and build the kind of gym that gets noticed. See you in the next episode!
Growth doesn’t happen by accident, it’s built through systems, consistency, and the right strategy.
Welcome to Gym Marketing Made Simple, the go-to resource for boutique gym owners who want to attract more clients, increase revenue, and simplify marketing. Each week, we bring you real conversations with gym owners and industry experts who share what’s working to help gyms grow without the guesswork.
Episode Highlights
In this episode, Eric Siegel, owner of CrossFit 781, shares how shifting from mentorship to paid marketing helped his gym achieve consistent monthly growth and a 20% revenue increase. He reveals the systems, lead follow-up habits, and specialized marketing support that freed up his time and improved his peace of mind.
Key Insights
Paid marketing delivers better results when solid systems are already in place.
Quick lead follow-up through calls, texts, and emails is critical for conversion.
Outsourcing marketing can save time and reduce stress for gym owners.
Consistent lead generation supports long-term growth beyond referrals.
Specialized marketing partners understand the unique needs of the gym industry.
Investing in personal and professional growth is the best business move.
Episode Chapters
00:00 Intro
00:05 Eric's Initial Outreach and Mentorship
02:02 Transition from Mentorship to Paid Marketing
05:03 Challenges and Strategies in Paid Marketing
07:57 Importance of Consistent Leads and Growth
15:30 Long-Term Growth and Business Advice
20:24 Future Goals and Business Investment
22:57 Final Thoughts and Encouragement
Call to Action
If you’re ready to see steady, predictable growth for your gym, learn from owners who’ve done it. Share this episode with another gym owner who could benefit from Eric’s insights, and join the conversation in our community.
Supporting Information
Thanks for tuning in to Gym Marketing Made Simple. Every week, we bring you real-world marketing stories and proven approaches to help your gym grow. See you in the next episode!
Most gym owners lose potential clients before they’ve even scrolled down their website.
Welcome to Gym Marketing Made Simple, the go-to podcast for boutique fitness gyms ready to attract more clients and grow revenue with clear, effective marketing. In each short, powerful episode, we share proven strategies that simplify your approach and help you stand out in a crowded market.
Episode Highlights
This episode breaks down how to turn your gym’s website into a high-converting client magnet. From crafting headlines that speak to your ideal audience to optimizing calls-to-action, these quick wins can make the difference between losing a visitor and gaining a new member.
Key Insights
80% of visitors don’t scroll past the first screen — make the top section count.
Use headlines that clearly state the results clients can expect.
Replace schedulers with opt-in forms to capture leads instantly.
Choose images that reflect your actual target clientele.
Place call-to-action buttons after each section of the site.
Keep pricing off the initial view to build perceived value before comparison.
Use consistent messaging and CTA language across the website.
Episode Chapters
00:00 Intro
00:51 The Importance of Website Content and Client Engagement
09:11 Optimizing Website Elements for Better Lead Generation
09:26 Addressing Common Website Issues and Enhancing User Experience
Call to Action
Listen now and see how a few smart changes to your website can start attracting more of the right clients without adding extra work.
Supporting Information
https://www.lassoframework.com/
Friendly Closing
Thanks for tuning in to Gym Marketing Made Simple. Small changes can lead to big results — and we’re here every week to help make it happen.
Confident sales close clients. Confusion costs them. The difference is in having a clear, structured process that feels natural, not pushy.
Welcome to Gym Marketing Made Simple — the show that cuts through the noise and gives boutique fitness gym owners the tools to attract more clients and grow revenue with confidence. Hosted by Sherman Merricks, we break down marketing and sales into simple, proven approaches you can actually use.
Episode Highlights
This episode focuses on the power of a structured sales process for boutique gyms. Sherman Merricks explains why selling is coaching, why confidence and clarity close more clients, and why free trials often work against you. He shares how to identify the right coaches for sales, train them effectively, and build a system that turns first conversations into lasting memberships.
Key Insights
Selling is coaching, it’s about understanding client goals and pain points.
Confidence and clarity in sales prevent confusion and build trust.
Free classes often attract the wrong leads; structured intros position the gym as the expert.
Identify coaches who genuinely enjoy sales to improve close rates.
Role-playing is essential for building confidence and improving performance.
Avoid letting uninterested coaches handle sales, it weakens conversions.
Structured sales processes create consistent results and stronger team dynamics.
Episode Chapters
00:00 Intro
00:04 Sales Process and Initial Impressions
00:54 Sales Strategy
01:53 Sales Techniques and Common Misconceptions
05:00 Structure and Role Playing in Sales
06:29 Confidence and Clarity in Sales
08:54 Handling Objections and Client Interactions
11:49 Identifying and Training Salespeople
15:00 Improving Sales Processes and Team Dynamics
Call to Action
Think about who on your team should be handling sales conversations. Start training them, role-play often, and focus on clarity in every interaction. Share this episode with another gym owner who wants to improve their sales process and grow their membership base.
Supporting Information
Learn more about sales training for boutique gyms: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. Keep building clarity in your sales process and watch your conversions grow. Catch the next episode for more ways to bring in the right clients and keep them for the long term.
Getting leads isn’t the issue, getting the right ones is. If your ads are attracting the wrong crowd, there’s a smarter way to fix that.
Welcome to Gym Marketing Made Simple, the go-to podcast for gym owners who want to attract better clients, make more money, and simplify their marketing.
Episode Highlights
Blake sits down with Tommy Allen to talk about how data-driven targeting can simplify gym marketing. They share how to utilize spatial data and real client information to enhance Facebook ad performance, attract higher-quality leads, and reduce emotional burnout. They also discuss the importance of aligning your messaging across all platforms to establish trust and minimize confusion.
Key Insights
Why gym owners should prioritize quality over quantity in lead generation.
How data-driven tools help segment your audience beyond basic zip code targeting.
The emotional cost of inconsistent marketing—and how to avoid it.
How to use past client data to improve conversion rates.
Ways to align paid ads, websites, and social content for a stronger brand message.
What premium clients are really looking for when they choose a gym.
How refining messaging builds trust and shortens the sales cycle.
Episode Chapters
00:00 Intro
00:05 Targeting Demographics and Consistency in Marketing
01:51 Challenges and Solutions in Gym Marketing
03:53 Precision Targeting and Audience Segmentation
16:50 Quality Over Quantity in Lead Generation
17:07 Consumer Insights and Brand Alignment
18:19 Emotional Bandwidth and Sales Efficiency
26:01 Integrating Organic and Paid Marketing
Call to Action
Curious if your current marketing is targeting the right people? Reach out to the team for a free video analysis of your gym’s website and strategy. You’ll walk away with a clearer picture of your audience—and how to reach them better.
Supporting Resources:
https://www.lassoframework.com/
Thanks for tuning in. If this episode helped shift how you think about lead quality or marketing consistency, share it with a fellow gym owner. More real conversations and tools are coming soon—stay with us.
What sets a gym apart isn’t the equipment — it’s the culture, energy, and how every lead is treated like a person, not a number.
Welcome to the Gym Marketing Made Simple Podcast
Your go-to resource for simplified, done-for-you marketing and sales strategies designed to help boutique gym owners attract clients and grow revenue—without the overwhelm.
Episode Highlights:
This episode features Charlie Lima of Boom Fit and Josh Martin of The Refined Art of Coaching. Charlie breaks down how he converts 15 out of every 100 leads into members by combining paid ads, personal connections, and consistent lead nurturing. He dives into how creating a unique culture built around family, fitness, and faith makes Boom Fit stand out. He also shares how tools like Lasso and a relentless focus on financial metrics keep his gym efficient, profitable, and full of energy.
Key Insights:
Paid ads are only effective when paired with strong follow-up and personal touches.
Creating a gym culture based on core values helps attract the right clients.
Being financially motivated and passionate can coexist — and fuel growth.
Use automation to streamline lead follow-up, then humanize the conversation.
Direct conversations over text messaging leads to more conversions.
Culture starts with leadership and trickles down to every new member.
Enthusiasm and urgency on sales calls make a real difference in conversion rates.
Episode Chapters;
00:00 Intro
00:10 Charlie's Approach to Client Engagement and Growth
39:32 Creating a Unique Gym Culture
39:48 The Importance of Fitness and Passion
40:03 Effective Lead Nurturing and Sales Strategies
40:17 Handling Objections and Maintaining Enthusiasm
40:32 The Role of Lasso in Boom Fit's Success
40:46 Advice for Gym Owners
If this episode sparked ideas or confirmed what’s working in your own gym, share it with another gym owner who’s building something with intention. Let’s keep learning and growing together.
Resources Mentioned:
Learn more about Boom Fit: boomfitbcs.com
Connect with Josh Martin: The Refined Art of Coaching
Catch the next episode to hear more stories and strategies from owners who are in the trenches and making it work. Until then, keep it simple and stay focused.
Struggling with stagnant growth even though you’re spending on ads? The problem might not be your budget—it’s what you’re saying and who you’re saying it to.
Welcome to Gym Marketing Made Simple, the podcast that helps gym owners simplify marketing, attract more clients, and grow revenue—without the fluff.
Episode Highlights
This episode breaks down the most common paid marketing mistakes that gym owners make—especially on platforms like Facebook and Instagram. Blake and Sherman unpack why following trends can backfire, how to clearly define your gym’s value proposition, and the power of long-term planning. They also share how aligning your messaging across all channels can lead to higher-quality leads and lower churn.
Key Insights
Facebook often drives more leads than Instagram, even if it seems outdated.
Long-term growth comes from increasing ad spend and avoiding “quick fix” campaigns.
A clear value proposition helps clients understand why your gym is different.
The “halo effect” makes exposure just as important as immediate conversion.
All marketing—website, social, ads—should speak the same language.
Most gyms focus on workouts when they should focus on outcomes.
Paid ads multiply what’s already working—fix your funnel first.
Don’t ignore churn rates; onboarding matters as much as lead gen.
Work with marketing experts who know the gym space for faster results.
Episode Chapters
00:00 Intro
00:05 Mistakes in Paid Social Marketing for Gyms
04:06 The Importance of Data and Long-Term Planning
06:53 Effective Targeting and Spending in Paid Marketing
19:35 The Halo Effect and Consistent Growth
20:39 Clarifying Gym's Value Proposition
22:38 Improving Onboarding and Reducing Churn
22:51 The Role of Paid Ads as a Multiplier
Call to Action
If this episode gave you clarity, share it with someone who runs a gym. And if you’re serious about growing, visit lassomarketing.com to see how Lasso can support your goals.
Thanks for tuning in. We appreciate you being part of this community of gym owners working smarter. Catch you on the next episode of Gym Marketing Made Simple.
Missing a lead is expensive, but missing follow-up might be costing more than you think.
Welcome to Gym Marketing Made Simple, your go-to podcast for cutting through the noise and getting real strategies that grow your gym and boost your revenue. If you’re tired of guesswork and want marketing that actually works, you’re in the right place.
Episode Highlights
This episode breaks down what most gyms get wrong about lead follow-up and how to fix it. You’ll hear proven techniques that drive higher conversions, why speed and clarity matter more than fancy marketing, and how to get your sales team aligned with a repeatable process that works before you ever run an ad.
Key Insights
Responding to leads within 5 minutes can increase conversions by up to 80%.
Most sales happen between the 5th and 18th follow-up; consistency is everything.
A simple, clear offer wins over clever words and complexity.
Role-playing and objection-handling scripts are non-negotiables for growing revenue.
Build your pipeline first, then turn on paid traffic when your sales system is ready.
Episode Chapters
00:00 Intro
00:05 Lead Follow-Up and Its Importance
02:38 The Impact of Quick Response
05:11 Building Trust and Clarity
13:50 Implementing a Sales System
18:41 Optimizing the Sales Pipeline
21:47 Actionable Steps for Improvement
23:45 Conclusion and Final Thoughts
Refining how leads are handled can change everything. If this episode helped reframe your approach, share it with someone who needs to hear it, or leave a review so more gym owners can take advantage of smarter systems.
Growth doesn’t always come from a perfect strategy; it often starts with showing up and staying consistent.
Welcome to Gym Marketing Made Simple—where we simplify marketing so boutique gym owners can stop guessing and start growing. Each week, we share proven strategies to help you attract more clients and grow your revenue without burning out.
Episode Highlights
In this episode, Frank Merced of Old Glory Gym shares how he turned hesitation into momentum by implementing Lasso’s marketing system. From a slow start to 21k in added revenue and a 90% close rate, Frank walks through what worked, what changed, and how he’s planning to hit $100k in growth by 2026, all while keeping community and consistency at the heart of his gym’s success.
Key Insights
Why multiple follow-ups matter when making a big marketing decision.
How quick responses and a human touch lead to a 90% close rate.
The role of consistent attendance in member retention.
Why your gym staff’s experience impacts growth.
Strategies Frank used to avoid the summer slump.
Setting future revenue goals and planning for sustainable expansion.
Episode Chapters
00:00 Intro
00:10 Frank's Gym Overview and Initial Challenge
02:09 Frank's Journey and Marketing Strategy
10:14 Implementation and Results of Marketing Strategy
13:45 Sales and Client Engagement Strategies
19:05 Future Goals and Business Tips
Call to Action
If you’re serious about making marketing simpler and results more predictable, this episode is worth listening to. Share it with a fellow gym owner or team member who’s ready to build something sustainable.
Thanks for tuning in. Keep showing up, stay consistent, and don’t lose the passion that got you started. We’ll catch you in the next episode.
What if the secret to more leads wasn’t just more ads, but the way your message shows up everywhere?
Welcome to Gym Marketing Made Simple—where marketing meets clarity, and client growth is finally within reach. This show is your go-to resource for making smart, straightforward moves to grow your gym and increase revenue without getting lost in complex tactics.
Episode Highlights:
In this episode, David Rubin, owner of Courage Fitness in Durham, NC, shares how his gym went from 30 organic leads a month to over 80 and how pairing paid ads with a clear, consistent message helped drive over $83,000 in monthly revenue. He discusses the halo effect of advertising, the importance of message alignment across all platforms, and how gym owners can utilize both automation and a human touch to nurture leads effectively.
Key Insights:
Paid ads don’t just bring in paid leads—they also boost organic traffic when done right.
A consistent message across your website, social media, and ads builds trust and improves conversions.
The halo effect of ads enhances brand awareness and amplifies its impact across all channels.
Automation is helpful, but keeping it personal is what makes clients feel seen.
A high barrier to entry (like personal training) can attract better-quality leads.
Manual tracking gives clearer insights into the sales journey.
A diversified marketing strategy is more sustainable than relying on one source.
Long-term gains often come from short-term patience and consistency.
Episode Chapters:
00:00 Intro
01:40 Dave Rubin's Client Experience and Success.
05:04 The Halo Effect and Marketing Strategy.
23:15 Lead Nurturing and Sales Process.
23:46 The Role of Technology and Personal Touch.
28:33 Advice for Gym Owners on Paid Marketing.
If this episode has helped spark new ideas for your gym’s growth, please share it with someone who needs it, or join the conversation with us. Marketing doesn’t have to be overwhelming when you’re not doing it alone.
Thanks for tuning in to Gym Marketing Made Simple. We’re grateful to have you here. Make sure to catch the next episode—we’re just getting started.
Not every gym needs saving, but the ones that want to scale need real mentorship, not just more ads.
Welcome to Gym Marketing Made Simple, the go-to resource for gym owners ready to attract more clients and grow smarter, not harder. This podcast breaks down what actually works in gym marketing so you can make more money and build something that lasts.
Episode Highlights:
This episode explores how Lasso supports boutique gyms through a mentorship-first model led by actual gym owners. Unlike traditional marketing agencies, Lasso combines lead generation, sales training, and consistent guidance to help gyms increase revenue over time. You’ll hear how their average client pulls in $40K/month, why emotional awareness matters in sales, and what it really takes to go from $30K to $100K in monthly revenue without shortcuts.
Key Insights:
Lasso is run by gym owners who provide real mentorship, not just ad services.
Clients typically average $40,000 monthly revenue and 75 leads with only 5% churn.
Sales training, funnel optimization, and responsive communication are key to success.
Lasso is built for gym owners already doing well who want to level up—not those looking for a quick rescue.
Success requires hustle: Lasso offers support, but clients must commit to doing the work.
Episode Chapters:
00:00 Intro
00:03 Differences Between Lasso and Other Marketing Companies
13:51 Lasso's High-Level Mentorship and Tools
14:05 Success Stories and Client Testimonials
14:19 Challenges and Requirements for Success
17:13 Final Thoughts and Call to Action
Call to Action:
If you’re serious about growing past that $30K/month mark and want real support from people who’ve actually been in your shoes, it might be time to connect with Lasso. Book a call to see if you’re a good fit.
Thanks for tuning in. We know this isn’t easy work, but if you’re putting in the effort, you deserve results that last. Stick with us for more real talk and real tactics on how to grow a gym the right way.
Most gym owners know how to coach—but that’s not what gets people in the door.
Welcome to Gym Marketing Made Simple
Simplify your marketing, attract more clients, and make more money with real-world strategies designed for boutique fitness gyms.
Episode Highlights
This episode features Andrew Charlesworth, a Midwest affiliate rep for CrossFit, who shares his journey from personal trainer to gym owner and affiliate leader. He unpacks the difference between coaching excellence and business success, and why gyms must focus on marketing, sales, and operational efficiency to thrive in a competitive market.
Key Insights
Why being a great coach isn’t enough to grow a gym.
How to present your gym as the solution—not the product.
Simple, effective sales techniques that feel natural and relatable.
The balance between coaching quality and business health.
Challenges with real estate and how to stay lean and creative.
The importance of adapting to market shifts and rising competition.
Benefits of connecting with a community of affiliate owners.
How Andrew supports affiliates through weekly business calls.
Episode Chapters
00:00 Intro
01:23 Andrew Charlesworth's Background
03:58 Chuck Carswell and Affiliate Representation
28:27 Business Health and Marketing Strategies
28:38 Sales Techniques and Business Models
30:23 Adapting to Market Changes and Real Estate Challenges
32:02 Final Thoughts and Contact Information
Call to Action
Connect with Andrew or join one of his Tuesday business calls to learn from others in the affiliate space. Keep learning, keep growing—and share this episode with someone who’s serious about building a stronger gym.
Supporting Information
Book a free call with Lasso to learn more about done-for-you gym marketing
Follow Gym Marketing Made Simple for more weekly episodes
Facebook: https://www.facebook.com/andrew.charlesworth.12
Friendly Closing
Thanks for listening to Gym Marketing Made Simple. Whether you’re just getting started or scaling your gym, these conversations are here to help you grow smarter, not just work harder. See you in the next episode.
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CrossFit gyms are known for intensity—but what if the real challenge is the business model?
Welcome to Gym Marketing Made Simple—the go-to podcast for simplifying your marketing, attracting more clients, and growing a stronger, more profitable gym. Each week, we break down the key moves you need to level up without burning out.
Episode Highlights
In this episode, we’re joined by Tommy Allen, co-owner of District H Strength and Fitness in Houston, to talk about what’s broken in the traditional CrossFit business model—and what gym owners can do to fix it. We’re talking premium pricing, shifting to smaller group formats, including nutrition coaching, and building a gym that’s actually sellable. Whether you’re just getting started or aiming to scale past $30K in monthly revenue, this conversation will help you focus on what truly moves the needle.
Key Insights
Why traditional CrossFit gyms are losing ground in today’s market.
The shift toward smaller group settings and higher-ticket offerings.
How to evaluate mentorship advice based on your revenue stage.
The tipping point for when paid marketing actually makes sense.
Why the investor mindset matters—and how to build a gym that can be sold.
The hidden cost of blanket advice and how to make smarter growth decisions
Episode Chapters
00:00 Intro
00:01 CrossFit's Business Model and Coaching Value
01:18 Challenges and Opportunities in Paid Marketing
04:56 Blanket Advice vs. Tailored Strategies
07:49 Scaling and Paid Marketing
13:14 Competition and Market Realities
23:32 Investor Mindset and Business Value
Call to Action
If this conversation helped reframe how you think about growth, marketing, or pricing—share it with another gym owner who needs to hear it. Let’s build stronger businesses together.
Thanks for tuning in to Gym Marketing Made Simple. We appreciate every listen, share, and message. More clarity and real talk coming your way next week—stay sharp and stay focused.
It’s not about how much you’re spending—it’s about whether it’s actually working. If your gym’s marketing is profitable, why slow down? Scale up, sharpen the numbers, and make your ad spend count.
Welcome to Gym Marketing Made Simple
Straightforward marketing that helps boutique gyms bring in more clients and make more money. Each episode breaks down what actually works, so you can stop guessing and start building a system that drives results.
Episode Highlights
This episode breaks down why focusing only on cost per lead can be misleading for boutique gyms. Blake and Sherman highlight the importance of profitability, the lifetime value of a member, and why having solid systems in place matters before spending on paid ads. They also cover the role of testing, which metrics actually drive growth, and why high-performing gyms scale without hesitation.
Key Insights
Profitability is the only metric that matters in paid marketing—everything else supports it.
Lifetime customer value should always outweigh the cost of acquisition.
Marketing only works if systems are in place to convert leads effectively.
Cost per lead means little without context; high CPL can still be profitable.
Avoid turning off winning campaigns too soon—optimize instead.
Frequency burnout is real; adjust your geographic targeting when needed.
Big gyms win because they treat marketing like a system, not a gamble.
Episode Chapters
00:00 Intro
00:05 Marketing Strategy for Boutique Fitness Gyms
02:26 The Importance of Profit in Marketing
05:33 Optimizing Marketing Metrics
07:13 The Role of Experience and Scale in Marketing
17:36 Practical Tips for Effective Marketing
Supporting Information
Learn more about how structured onboarding can drive growth:
Call to Action
Know a gym owner still hesitant to run paid ads? Share this episode and help shift the conversation toward smarter marketing. Got questions or ideas? Join the conversation and connect with others who are building high-performing gyms.
Thanks for Listening!
We appreciate you tuning in to Gym Marketing Made Simple. If this episode gave you something to think about, we’d love a quick rating or review.
Stay tuned—there’s more to come on scaling smarter and growing with clarity.
