<p><strong>Want to learn how to build a strong personal brand?</strong> This episode features <strong>Anastasia Zaitseva</strong>, Chief Communications Officer at ZiMAD. We talk about how to grow your personal brand on social media and what really works in 2025.</p>
<p><strong>⏱️ Episode Timestamps:</strong><br>
00:00 | In this episode<br>
00:21 | Meet Anastasia<br>
01:30 | How to build a personal brand in 5 steps<br>
03:13 | The crucial element of building a personal brand<br>
07:19 | What is personal branding, and what are the risks<br>
10:55 | Common mistakes in building a personal brand<br>
12:45 | The WRONG WAY to start a personal brand<br>
16:15 | What makes a strong personal brand in 2025<br>
21:33 | How to build a profitable personal brand<br>
23:07 | What if your personal brand changes over time<br>
29:57 | LinkedIn profile tips from a social media expert<br>
31:40 | Brand storytelling and content creation on Instagram<br>
36:59 | Free Instagram content ideas<br>
39:12 | Promote your business for free on social media<br>
41:24 | Do THIS for social media growth<br>
48:17 | AI is changing personal branding strategies</p>
<p><strong>🎙️ Guest: Anastasia Zaitseva</strong><br>
As CCO at <strong>ZiMAD</strong> (290M+ downloads), Anastasia helps tech companies in gaming, SaaS, and AI simplify complex ideas and communicate clearly. She built a global communications system from scratch, leading a 15-person team across PR, brand, content, support, and community. Her efforts secured 450+ global media placements, millions of social media views, and consistent brand messaging.</p>
<p>Beyond ZiMAD, she’s advised 50+ startups (Seed to Series B) on storytelling, investor comms, and go-to-market strategy. She’s also a speaker, mentor for women founders, host of founder circles, and contributor to top industry platforms.</p>
<p>🔗 LinkedIn: <a href="https://www.linkedin.com/in/anastasia-zaiceva/" target="_blank">Anastasia Zaitseva</a><br>
📸 Instagram: <a href="https://www.instagram.com/iamzaiceva" target="_blank">@iamzaiceva</a></p>
<p><strong>🎧 Host: Alena Gladkova</strong><br>
🔗 LinkedIn: <a href="https://www.linkedin.com/in/helen-glad" target="_blank">Helen Glad</a><br>
📸 Instagram: <a href="https://www.instagram.com/glad.helen" target="_blank">@glad.helen</a></p>
<p>🕵️♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business: <a href="https://kpeople.guru" target="_blank">kpeople.guru</a></p>
<p>🚀 Boost your CV: <a href="https://kpeople.guru/service/career-coaching/" target="_blank">Career Coaching</a><br>
👥 Hire top tech talent fast: <a href="https://kpeople.guru/service/on-demand-recruiting/" target="_blank">On-Demand Recruiting</a></p>
<p>#podcast #podcasts #podcasting #podcastshow #marketing #marketingdigital #marketinsights #personalbrand #personalbranding #personalbrandingexpert</p>
<p><strong>What is augmented reality all about?</strong> This episode of 🎙️ <em>The Futures In The Making</em> Podcast explores the exciting world of AR with <strong>Anna Belova</strong>, who has built tools that enable anyone to create immersive AR experiences.</p>
<p><strong>⏱️ Episode Timestamps:</strong><br>
00:00 | In this episode<br>
00:23 | Meet Anna Belova<br>
01:02 | What is augmented reality<br>
01:57 | How augmented reality is used<br>
04:39 | AR use cases in business<br>
07:01 | AR experience for beginners<br>
08:50 | Augmented reality education<br>
15:30 | Best augmented reality glasses<br>
21:52 | Virtual reality technology and AI<br>
25:34 | AR technology limitations<br>
28:04 | Forbes 30 under 30 list<br>
34:03 | How Forbes 30 under 30 became a pipeline to prison<br>
35:12 | How to raise capital: advice from Forbes 30 under 30 honorees</p>
<p><strong>🎙️ Guest: Anna Belova</strong><br>
Anna is the CEO of <strong>DEVAR</strong>, leading a team of engineers, designers, and creators who build next-gen AR experiences for businesses and brands. With a Master of Arts and Human Science degree, she’s a recognized Forbes 30 Under 30 entrepreneur making AR accessible to all.</p>
<p>LinkedIn: <a href="https://www.linkedin.com/in/aibelova/" target="_blank">Anna Belova</a></p>
<p><strong>🎧 Host: Alena Gladkova</strong><br>
LinkedIn: <a href="https://www.linkedin.com/in/helen-glad" target="_blank">Helen Glad</a></p>
<p>🕵️♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business: <a href="https://kpeople.guru" target="_blank">kpeople.guru</a></p>
<p>🚀 Boost your CV: <a href="https://kpeople.guru/service/career-coaching/" target="_blank">Career Coaching</a><br>
👥 Hire tech talent fast: <a href="https://kpeople.guru/service/on-demand-recruiting/" target="_blank">On-Demand Recruiting</a></p>
<p>#podcast #podcasts #podcasting #podcastshow #augmentedreality #augmented #vr #vrglasses #arglasses #vrgaming #virtualreality #extendedreality #forbes #30under30</p>
Why did Google Search traffic drop 20%? This episode unpacks how AI is changing the rules of the marketing game — and what it means for SEO, content creation, and the future of digital jobs.
⏱️ Episode Timestamps:
00:00 | In this episode
00:19 | Meet Dennis Lazard
00:58 | Why you need a YouTube channel for your business
03:52 | How is AI changing SEO (Search Engine Optimization)
07:45 | Is AI chatbot privacy compromised
11:20 | AI agent web VS human web
17:54 | Leave the boring jobs to AI
22:45 | How AI can help businesses drive results
24:06 | I analyzed 300+ data sources and THIS is what I found out
28:38 | Make SEO optimized blogs using AI tools sound authentic
32:28 | AI impact on jobs in marketing
35:17 | AI and jobs it will create
39:08 | Why write a book in 2025
44:46 | How to write a book with AI
47:21 | How to create a lead magnet
🎙️ Guest: Dennis Lazard
Dennis helps fund and scale SaaS, AI, and tech companies through international SEO, organic growth, and data-driven marketing strategies. With over 15 years of experience, he’s led teams across the UK, US, and Europe, and launched 7+ digital products across eCommerce, MarTech, AI, LegalTech, and more.
He’s the winner of the 2019 Best MarTech Startup in Central Europe (€50,000 prize) and holds certifications in Digital Marketing (OMCP), Advanced Analytics (SQL), and Product Management (SPOC).
LinkedIn: Dennis Lazard
🎧 Host: Alena Gladkova
LinkedIn: Helen Glad
🕵️♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business:
kpeople.guru
🚀 Boost your CV: Career Coaching
👥 Hire global tech talent: On-Demand Recruiting
#podcast #podcasts #podcasting #podcastshow #marketing #marketingdigital #marketinsights #marketingautomation #SEO #AItools #contentmarketing
Want to gain a deeper understanding of biotech? Meet Morgan, the CEO of Opal Therapeutics, and dive into how AI, big tech, and medicine are shaping the future of biotechnology.
⏱️ Episode Timestamps:
00:00 | In this episode
00:34 | Meet Morgan
01:15 | What is biotechnology
02:12 | Is biotech the future of medicine
03:21 | Why Nvidia, Google, and Microsoft are betting billions on biotech
04:19 | What it’s actually like to work in biotech
05:32 | How to start a biotech company
08:01 | How will AI change biotech
10:09 | How many startup stages in biotech are there
13:05 | How to pitch biotech VC
15:00 | How to optimize revenue in biotech startups
16:52 | Why we never study the female body
18:50 | What can be done for women's health
🎙️ Guest: Morgan M. Stanton
Morgan is the CEO of Opal Therapeutics, a biotechnology company focused on developing novel therapeutics for women's reproductive health. She holds a Ph.D. in Chemistry and brings over 15 years of experience in drug discovery, R&D, and bioengineering. Her work spans multiple disciplines, blending cell biology, machine learning, and engineering to push boundaries in biotech innovation.
LinkedIn: Morgan M. Stanton
🎧 Host: Alena Gladkova
LinkedIn: Helen Glad
#biotech #womeninbiotech #aiinhealthcare #femtech #womenshealth #startupfounders #podcast #podcasts #techcareers #futureofmedicine #drugdiscovery
00:00 | In this episode
00:29 | Meet Svetlana Grinchenko
01:04 | Number one myth in women’s health
02:12 | How the US Healthcare system treats women
03:37 | An outdated reproductive health approach
06:49 | Health insurance determines how a patient is treated
07:29 | Overdiagnosing VS a laid-back approach to women's health
11:18 | When is a good moment to do your first hormone test for AMH
14:20 | Getting pregnant: is egg freezing the holy grail for family planning
19:41 | Can a woman have it all these days: a family and a career
21:27 | Strawberry Health outlook on fertility and marketing surrounding it
25:56 | Silicon Valley healthcare startup expectation VS reality
28:14 | Fundraising in Silicon Valley as a woman and an immigrant
34:26 | Advice for female entrepreneurs against existing biases
35:57 | Building connections in Silicon Valley is crucial for success
38:01 | Changing the perspective on reproductive health
Svetlana is a co-founder of Strawberry Health, a women’s health fem-tech startup offering at-home hormone testing and personalized health insights for women. She’s also active as a women’s health advocate and a mom.
🎁 Use the promo code ALENA10 for 10% off any Strawberry Health product: https://www.joinstrawberry.com/
Svetlana Grinchenko
LinkedIn: https://www.linkedin.com/in/svetlana-grinchenko
Alena Gladkova
LinkedIn: https://www.linkedin.com/in/helen-glad
🕵️♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business:
https://kpeople.guru
✍️ Get your CV a professional boost:
https://kpeople.guru/service/career-coaching/
🚀 Recruit the best talent for your company:
https://kpeople.guru/service/on-demand-recruiting/
#podcast #podcasts #healthcare #healthcareinnovation #healthcareindustry #ushealthcare #podcasting #podcastshow
Roman Kovalevsky, a Europe-based Staff Technical Program Manager, offers his perspective on the challenges.
For the past 12 years, Roman Kovalevsky has worked with web and mobile products in the video, streaming, EdTech, and B2B SaaS domains. He is passionate about building collaborative teams and transparent processes.
LinkedIn: https://www.linkedin.com/in/roman-kovalevsky/
Product Management blog: https://t.me/+w7triJBTEb40OGZi
LinkedIn: https://www.linkedin.com/in/helen-glad
🕵️♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business. https://kpeople.guru
#podcast #podcasts #podcasting #podcastshow #tech #itjobs #techjobs #productmanagement #productmanager
Want to understand how US healthcare industry works? Meet Vlad Panin, a pioneer in medical coding AI.00:00 | In this episode00:29 | Meet Vlad Panin02:04 | Medical coding and billing are largely outsourced03:58 | What is medical coding06:08 | What is medical coding future09:40 | AI in healthcare: hype VS reality12:13 | Tech job market is shifting13:50 | Healthcare technology in doctors office18:47 | The limitations of AI in healthcare21:11 | What is the context window25:15 | The US approach to AI in healthcare VS Europe and China30:56 | The difference between US and China's healthcare systems33:17 | Your medical insurance determines the healthcare you get38:21 | Will the AI in medical coding reduce the amount of mistakes41:27 | Is the US healthcare good compared to the rest of the world45:36 | Is being a Silicon Valley newcomer an obstacle for a founderVlad is at the forefront of healthcare innovation, developing AI solutions that safely replace remote medical coding labor. His work features the largest context window AI for medical coding, a HIPAA-compliant interface, and secure EHR connectivity, delivering rapid and accurate coding with financial and administrative insights. He mentors Forbes-recognized tech founders in Healthcare and Robotic Process Automation, collaborates with fellow entrepreneurs, and shares his expertise in secure healthcare systems with startups at Alchemist Accelerator.Guest: Vlad PaninLinkedin: https://www.linkedin.com/in/vlad-iframe-ai/Host: Alena GladkovaLinkedin: https://www.linkedin.com/in/helen-glad🕵️♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business. https://kpeople.guru#podcast #podcasts #healthcare #healthcareinnovation #healthcareindustry #ushealthcare #podcasting #podcastshow
Want to raise VC investment for your startup? Meet Valerie Bertele, a Venture Capital Investor in San Francisco and a LinkedIn Rising Star.00:00 | In this episode00:26 | Meet Valerie Bertele, a Venture Capital Investor00:58 | Venture Capital 10102:31 | Get VC's attention03:28 | A Day in the life of a venture capitalist07:15 | Meet your HR needs07:43 | How I lost my chance at a unicorn business09:03 | Huge startup red flags10:39 | Watch this trend in the market12:00 | AI is changing the work of VC13:58 | Women are investing ethically15:35 | No one tells you about selling a company17:26 | Maybe you DONT need venture capital20:13 | What did moving to China teach you21:24 | I sold my startup at age 2121:48 | Is learning Chinese worth it in 202522:59 | My Chinese learning journey tips24:47 | What you learn at Stanford and what you DONT29:14 | Investors mindset versus the employee mindsetValerie's dynamic leadership and global experience, cultivated through living and working in diverse regions like China, Belarus, Germany, and Silicon Valley, are evident in her early entrepreneurial success: she founded and sold her first company at 21 after quickly learning Chinese. Beyond her business acumen, she actively champions female entrepreneurship, mentors aspiring individuals, and promotes STEM and women's empowerment.Guest: Valerie Bertele Linkedin: https://www.linkedin.com/in/valeriebertele/Host: Alena GladkovaLinkedin: https://www.linkedin.com/in/helen-glad🕵️♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business. https://kpeople.guru#podcast #vc #venturecapital #podcasts #podcasting #podcastshow #venturecapitalist
Can style contribute to career growth and negotiations? Meet Valeriya, a Silicon Valley personal stylist and former researcher who applies her analytical skills to create outfits that project intelligence.
00:00:00 | In this episode
00:00:46 | Meet a personal stylist, Valeriya Idrisova
00:01:09 | Why care about personal style in tech
00:06:01 | Business casual dress code ideas
00:09:00 | Personal style is all about consistency
00:13:46 | The business of fashion revealed
00:15:27 | Your clothing reflects your personality
00:18:57 | People in Silicon Valley ignore fashion
00:23:55 | The only Style Advice You Need
00:28:50 | There is NO style without the algorithm
00:35:50 | Capsule wardrobe basics explained
00:39:13 | The minimalist wardrobe formula
00:42:23 | Make an item work in your wardrobe
00:46:12 | How to build a capsule wardrobe
00:50:41 | Valeriya's style pet peeves
00:56:34 | Fixing tech bro workwear
00:59:32 | Personal stylist Silicon Valley
Guest: Valeriya Idrisova
Instagram: / muse_guide
Host: Alena Gladkova
LinkedIn: / helen-glad
My team hires top global talents in AI, ML, iGaming, and Web3 for your business. https://kpeople.guru
Want to build an international career and be a better leader? Meet Katia Lysionak, an HR Program Manager at Google.
00:00:00 | In this episode
00:00:38 | Meet Katia Lysionak, Google HR Program Manager
00:01:02 | How being an immigrant shapes you professionally
00:03:19 | Googler to Googler - magic coaching program
00:05:27 | Career coaching - challenges and success stories
00:08:42 | Six Sigma Green Belt Training by Katia Lysionak
00:14:06 | LinkedIn Top Voice - social media tips
00:20:00 | LinkedIn is looking for female experts
00:23:51 | Female leadership research highlights
00:29:53 | The traits of great leaders never change
00:35:55 | Functions of human resource management
00:43:14 | 3 tips for a successful international career
00:52:01 | Why startups fail - most common mistakes
00:59:30 | Controversial career advice from Google HR
As an HR Program Manager at Google, Katia specializes in designing and implementing programs that enhance employee experience, engagement, and retention. Outside of Google, she supports women in tech through NGOs, is pursuing a PhD in leadership development, and lectures on "People and Organizations" at ISM University.
Guest: Katia Lysionak
Linkedin: https://www.linkedin.com/in/katlys
Host: Alena Gladkova
Linkedin: https://www.linkedin.com/in/helen-glad
My team hires top global talents in AI, ML, iGaming, and Web3 for your business. https://kpeople.guru
Explore the fascinating world of neuroscience in this episode featuring insights on brain function, cognitive behavioral therapy (CBT), decision-making, and the future of the human mind.
We break down complex neural mechanisms, discuss how neuroscience supports personal development, and uncover how understanding your brain can improve your relationships, career, and mental health.
🎓 Topics Covered:
Curious about the future of recruitment and how to scale a business internationally? Meet Maryna Khomich, founder of Recrucial, a top tech recruitment agency in the Netherlands. With over 15 years of experience, Maryna has helped companies across Europe and the US hire top talent, build employer brands, and optimize HR strategies.
In this episode, we dive into the realities of running a recruitment agency, navigating challenges in a constantly evolving market, and what it takes to succeed as an entrepreneur in HR. Maryna also shares her insights on tech hiring trends, networking strategies, and the differences between the European and US job markets.
Guest: Maryna Khomich
IG: @mapbka
Linkedin: / marynakhomich Host: Alena GladkovaLinkedin: / helen-glad
🕵️♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business. https://kpeople.guru
Curious about building a career in the US while overcoming challenges like a dependent visa? Discover how Kate Khatsyeva transformed her life through volunteering, became a leader at Stanford, and mastered networking as an introvert.
Learn career strategies, insights on life in Mexico and the US, and how to turn struggles into opportunities for growth. Don't miss this inspiring story of resilience and success by Kate Khatseyeva.
